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Skills
Work Experiences
Summaries
- Delivering value through powerful content auditing processes, I have managed multiple website audits that improved site speed, SEO ranking, and increased traffic by [Percentage]%.
- Increased lead-to-customer conversions by [Percentage]% within [Time Period].
- Dynamic and results-driven Content Marketer.
- Leveraged keyword strategies to boost organic search rankings.
- Increased traffic by [Percentage].
- Produced long-form, high-engagement articles.
- Created cohesive content marketing plans.
- Driven Content Marketer.
- [Number] years of experience in content marketing.
- Developed data-driven content strategies.
Accomplishments
- Collaborated with the sales team to create B2B content that resulted in a [Percentage]% improvement in lead conversion rates.
- Developed employer brand content that improved talent acquisition outcomes, reducing hiring costs by [Percentage]%.
- Worked alongside designers and developers to create visually compelling landing page content that drove [Percentage]% more conversions.
- Ran multichannel content campaigns that generated [Number] new inbound leads and significantly elevated brand awareness across [Timeframe].
- Led a content revamp that transformed the landing page conversion rate from [Percentage]% to [Percentage]% through data-driven A/B testing.
- Delivered and localized content in [X Languages], improving international user engagement and growing non-English digital properties by [Percentage]%.
- Developed a robust keyword strategy that increased organic page views by [Percentage]% within [Timeframe].
- Collaborated with the analytics team to track content performance and recommend optimizations based on KPIs, increasing ROI by [Percentage]%.
- Successfully deployed an industry-specific newsletter campaign with personalized content that improved subscriber retention by [Percentage]%.
- Developed and launched a comprehensive content calendar that increased overall website traffic by [Percentage]% within [Timeframe].
Affiliations
- Social Media Examiner Society
- Video Marketing World Conference Attendee [Year]
- Freelance Digital Content Creators Guild
- Affiliate Marketing Training Network
- LinkedIn Marketing Solutions Partner
- Professional Association for Design (AIGA) Member
- Women in Content Marketing Network (WICMN)
- WordPress Contributor Community
- American Writers & Artists Institute (AWAI) Member
- International Association of Business Communicators (IABC)
Certifications
- Google Ads Search Certification
- Growth-Driven Design Certification by HubSpot
- Certified Digital Marketing Professional - DMI
- Search Engine Optimization (SEO) Fundamentals by SEMrush Academy
- Google Display Ads Certification
- Google Digital Garage Certificate in Marketing by Google
- Certified Specialist in Influencer Marketing by Influencer Marketing Hub
- Google Video Advertising Certification
- Advanced Content Strategy Certification by Coursera [Institution Name]
- HubSpot Content Marketing Certification
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