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Skills

  • Client contract negotiation
  • Budgets
  • Regulatory compliance
  • Supervision
  • Demand Generation
  • Networking
  • Procedure equipment
  • Sales pipeline management
  • Scheduling
  • Client conversion rate improvement

Work Experiences

  • Coordinated seminar functions such as site selection, scheduling, marketing, reservations, materials, event management, and follow-up to ensure a smooth training execution.
  • Closed sales for events generating over $17 annually by leveraging long-standing vendor relationships.
  • Achieved exceptional ROI.
  • Achieved growth over 2016.
  • Transported Asana to 18 months customer locations.
  • Saved $6 by putting in place cost-cutting measures that addressed long-standing issues.
  • Boosted client acquisition for metric events by 38%.
  • Closed collaborative deals with event influencers.
  • Oversaw the delivery of standard project by initiative team, which resulted in program.
  • Consistently achieved Employee of the Year for sales performance.

Summaries

  • Successful in developing high-performing sales, marketing, and event planning teams as well as inspiring workplace cultures.
  • Accomplished in leading multi-department collaborative efforts to execute high-budget events, delivering exceptional attendee experiences.
  • Costs were consistently reduced while profits were increased.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Strengths in team leadership and process improvement backed up by Marketing and Communications training.
  • Achieved 63% repeat business.
  • All aspects of event planning are covered, including vendor management, contract negotiations, timeline development, and budget management.
  • Boosted client satisfaction by 30% year after year.
  • Independent Special Events Sales Manager with over 13 years of experience planning events like weddings, sweet sixteens, bar and bat mitzvahs, and quinceaneras.
  • Within Marketing and Communications, senior Special Events Sales Manager and outstanding performer in stakeholder engagement and strategic planning.

Accomplishments

  • Developed innovative sales approaches to secure event bookings, resulting in a 51% increase in client conversion rates year-over-year.
  • Maximized client budgets by creating customized event solutions, consistently saving an average of $13 per event.
  • Successfully generated 3 qualified leads through strategic cold calling and outbound campaigns, leading to $2 in closed event revenue.
  • Collaborated with team of 8 in the development of method.
  • Consistently exceeded quarterly revenue targets by an average of 66% through effective client relationship management and targeted outreach.
  • Developed and executed a targeted marketing campaign that resulted in a 15% lift in inquiries for event bookings.
  • Utilized CRM tools including Workday to track potential clients and moved 26% of leads through the sales pipeline to closing.
  • Documented and resolved process which led to system.
  • Identified key industry trends and competitor offerings, enabling the company to introduce innovative solutions that increased market share by 62%.
  • Developed pricing models and sales packages that led to a 22% year-over-year increase in event-related revenue streams.

Affiliations

  • International Association of Administrative Professionals
  • International Association of Convention and Visitor Bureaus (IACVB)
  • Society for Hospitality and Foodservice Management (SHFM)
  • International Live Events Association (ILEA)
  • Jaycees
  • Certified Event Planner (CEP) Designation
  • Certified Event Designers Program (CED) by Event Design Collective
  • Event Industry Council (EIC) Sustainability Standards Certification
  • Event Service Professionals Association (ESPA)
  • Professional Convention Management Association (PCMA)

Certifications

  • Salesforce
  • ServSafe
  • Certified Marketing Executive (CME) from Meridian
  • Certified Business Analysis Professional (CBAP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Meeting Professional (CMP)
  • Google Ads Display Certification from Google Skillshop
  • Event Planning and Design Certificate from Lakeside Partners
  • Certified Venue Professional (CVP)
  • Certified Special Events Professional (CSEP)

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