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Skills

  • Market Analysis
  • Market analysis and insights
  • Data-driven decision making
  • Campaign management
  • Cross-functional team leadership
  • Cross-departmental collaboration
  • Product development
  • Campaign Return on Investment (ROI)
  • Business Development
  • Revenue growth strategy

Work Experiences

  • Assisted sales and marketing team members in continually improving product knowledge, skill set, and career-building potential by motivating strong revenue numbers and continued promotional success.
  • Achieved a 76% gross profit margin improvement.
  • Achieved a 56% improvement on CPC.
  • Devised 30-day, 60-day, and 90-day business plans in order to aggressively pursue continued growth.
  • Oversaw canvassing plans to ensure that sales representatives had consistent, high-quality appointments.
  • Kept track of sales data in order to better understand current trends and seize new opportunities.
  • Achieved an open rate of 34%.
  • Achieved $7 in sales.
  • Accelerated time-to-market for new products by working closely with marketing and product teams, resulting in 17% faster revenue realization.
  • Created and implemented customized marketing plans for each of the method market's service avenues.

Summaries

  • Maintains referral pipelines and strong prospecting strategies to consistently exceed targets.
  • Forward-thinking, hardworking, and accomplished sales and marketing management professional with a track record of building partnerships, channels, and strategies that have helped businesses achieve new heights in revenue.
  • Pursue new sales leads aggressively, resulting in a high sales close rate.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Persistent leader with a track record of exceeding revenue targets through market-savvy approaches and persuasion skills.
  • Over a 12-year career, I've built a strong track record as a performance-oriented sales leader.
  • Oversee strategies and campaigns throughout the lifecycle of a product, service, or concept.
  • Exceptional at spotting and profiting from new market trends and revenue opportunities.
  • Exceptional knowledge of the system market.
  • Leader who is detail-oriented, attentive, and decisive.

Accomplishments

  • Developed a multi-platform digital marketing initiative that directly contributed to a 64% lift in e-commerce conversion rates.
  • Directed end-to-end sales campaigns that resulted in 53% market share increase in key competitive territories.
  • Orchestrated a new product launch that delivered $13 in additional revenue and exceeded the sales target by 31%.
  • Built lasting relationships with 15 key industry influencers, which helped increase brand value and market credibility.
  • Resolved product issue through consumer testing.
  • Led negotiations for high-value B2B partnerships, securing contracts worth $12 and expanding the client portfolio by 9%.
  • Utilized A/B testing for marketing campaigns, resulting in 68% increased lead engagement and CTR across all digital platforms.
  • Refined customer targeting strategies for B2B solutions, improving high-value client acquisition by 37% in three years.
  • Pioneered a national rebranding campaign that repositioned the company in key markets, boosting brand awareness by 77% within 18 months.
  • Headed the development and integration of CRM systems that increased team efficiency by 73%, reducing administrative workload by 18 hours per week.

Affiliations

  • American Society of Safety Professionals
  • Salesforce Trailblazer Community Member
  • Business Marketing Association (BMA)
  • American Marketing Association (AMA)
  • Global Strategic Management Institute (GSMI) Membership
  • Sales Enablement Society (SES)
  • LinkedIn Advertising Certified Marketing Consultant
  • HubSpot Sales Leadership Certification 2021
  • Executive Board Member - Sales Leadership Council
  • National Association of Social Workers

Certifications

  • First Aid/CPR Certified
  • Certification in Data-Driven Marketing (CDDM) - Lakeside Partners
  • Digital Marketing Certified Associate (DMCA) - Meridian
  • CompTIA Security+
  • Certified Partnership Management Professional (CPMP) – Harbor & Co.
  • SHRM Certified Professional (SHRM-CP)
  • Certified Sales Enablement Leader (CSES) - Sales Enablement Society
  • Certified Email Marketing Professional (CEMP) Ironclad Systems
  • Facebook Certified Marketing Science Professional
  • CompTIA Network+

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