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Skills

  • B2B sales strategy
  • Customer relationship management (CRM) implementation
  • PeopleSoft
  • Brand management and rebranding
  • Marketing and advertising
  • Revenue growth strategy
  • Data-driven decision making
  • Market analysis and insights
  • Contract negotiations
  • Customer Acquisition Strategy

Work Experiences

  • Made polished and informative presentations to highlight products and close sales on a regular basis.
  • Expanded my business by generating new referrals and maintaining strong pipelines from existing partners.
  • Assisted in the optimization of marketing strategies by contributing relevant information, ideas, and research.
  • Gathered market intelligence and reviewed territory management data to identify referral opportunities.
  • Was in charge of the crisis management team and was responsible for providing quick turnaround solutions.
  • Devised 30-day, 60-day, and 90-day business plans in order to aggressively pursue continued growth.
  • Achieved an industry-leading framework by applying strategic metric industry knowledge and leadership skills.
  • Achieved 54% closing rate.
  • Assisted sales and marketing team members in continually improving product knowledge, skill set, and career-building potential by motivating strong revenue numbers and continued promotional success.
  • Created and implemented customized marketing plans for each of the method market's service avenues.

Summaries

  • Tenacious manager with a strategic and analytical approach to problem-solving, customer acquisition, and profit goals.
  • Expert at keeping track of trends and seizing new opportunities.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Over a 12-year career, I've built a strong track record as a performance-oriented sales leader.
  • Strengths in project management and data analysis backed up by Marketing and Communications training.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Head Sales Marketer with proven experience in Marketing and Communications direct marketing.
  • Leader who is detail-oriented, attentive, and decisive.
  • Maintains referral pipelines and strong prospecting strategies to consistently exceed targets.

Accomplishments

  • Implemented data-driven KPIs across the sales funnel, resulting in a 62% increase in overall team performance and revenue growth.
  • Directed end-to-end sales campaigns that resulted in 53% market share increase in key competitive territories.
  • Aligned cross-functional teams in sales, marketing, and product development to create cohesive GTM strategies that enhanced product adoption rate by 19%.
  • Led a team of 13 sales professionals to deliver a 23% increase in quarterly revenue exceeding predetermined goals by $13.
  • Successfully reduced the sales cycle by 3 days, accelerating go-to-market timelines and driving 46% faster revenue recognition.
  • Designed personalized B2B sales enablement materials that contributed to a 72% pipeline increase in enterprise accounts.
  • Optimized lead generation processes and reduced client acquisition cost by 30% through targeted email marketing strategies.
  • Resolved product issue through consumer testing.
  • Utilized A/B testing for marketing campaigns, resulting in 68% increased lead engagement and CTR across all digital platforms.
  • Implemented account-based marketing techniques that led to a 84% increase in high-ticket customer acquisitions over several months.

Affiliations

  • National Association of Social Workers
  • Project Management Institute
  • Association for Computing Machinery
  • American Marketing Association
  • Strategic Advisor, Sales Execution Group Chicago
  • American Medical Informatics Association
  • Institute of Sales Management (ISM)
  • Sales Benchmark Index (SBI) Membership
  • Executive Board Member - Sales Leadership Council
  • HubSpot Academy Certifications 2023

Certifications

  • CompTIA Network+
  • Cisco Certified Network Associate (CCNA)
  • Advanced SEO Specialist Certification - Brightline
  • Certification in Product Pricing Strategy - Cedar Works
  • Google Analytics Individual Qualification (GAIQ) - 2017
  • Salesforce Sales Cloud Consultant Certification
  • Certified Public Accountant
  • Certified Business Development Executive (CBDE) - Summit Group
  • Certified Professional Sales Person (CPSP) - National Association of Sales Professionals
  • SHRM Certified Professional (SHRM-CP)

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