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Skills

  • Customer service
  • Generating positive brand sentiment
  • Event-based PR campaign planning
  • Client communication
  • Crisis communication management
  • Supervision
  • Team management
  • Competitor analysis
  • Strategic corporate guidance
  • Budgets

Work Experiences

  • Achieved follower growth of 24%.
  • Collaborated with senior PR team.
  • Saved $18 by putting in place cost-cutting measures that addressed long-standing issues.
  • Consistently engaged audiences in three years.
  • Communicated key brand narratives across 18 social media platforms.
  • Assisted in drafting media advisories.
  • Collaborated on SEO-focused PR strategies that increased the company’s organic search ranking, raising brand visibility by 41% in search engines.
  • Achieved high-profile media coverage.
  • Assisted in managing Salesforce crisis communications, coordinating with 11 media outlets to reduce brand reputation risk in 2017.
  • Collaborated on SEO-focused PR strategies.

Summaries

  • Captured 16 impressions.
  • Costs were consistently reduced while profits were increased.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Aligned with peak media coverage.
  • Adept at building strategic media partnerships.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Consistently drove press interaction increases of 48%.
  • Consistently drove social media interaction increases of 60%.
  • Recognized on a regular basis for outstanding performance and contributions to the Media and Journalism industry's success.
  • Created compelling case studies.

Accomplishments

  • Developed a proactive media engagement strategy that secured 11 prestigious award nominations, elevating the company’s profile in 2020.
  • Initiated and maintained a social media campaign that increased platform engagement by 58% within 6 weeks.
  • Collaborated with team of 5 in the development of metric.
  • Assisted in monitoring and measuring the impact of media placements using PR analytics software, delivering reports that were used by executives in strategic planning.
  • Directed the update and maintenance of an internal media database, streamlining media outreach efforts and improving data accuracy by 35%.
  • Conducted daily media monitoring and created reports that informed executive teams on industry trends and potential PR opportunities.
  • Created a media mentorship program to connect junior PR staff with senior mentors, boosting in-house expertise and job satisfaction by 66%.
  • Prepared and distributed weekly PR performance reports to stakeholders, highlighting key wins from media coverage and areas for growth.
  • Resolved product issue through consumer testing.
  • Co-managed 10 client accounts, fostering relationships with media contacts and consistently securing high-value placements.

Affiliations

  • International Council of Nurses
  • Online News Association – Student Member
  • University Social Media Club – Co-Organizer
  • Entertainment Publicists Professional Society (EPPS) – Member
  • Rotary International
  • Jaycees
  • American Society of Safety Professionals
  • Project Management Institute
  • National Communication Association (NCA) – Public Relations Interest Group
  • International Public Relations Research Conference (IPRRC) Participant

Certifications

  • Google Ads Search Certification
  • Certified Marketing Specialist (CMS) by MarketingProfs
  • Email Marketing Certification by HubSpot Academy
  • Certified Public Accountant
  • Google Analytics for Beginners Certification
  • Certified Public Relations Specialist by the National Institute for Social Media (NISM)
  • Certificate in Digital PR & Social Media Crisis Management from Summit Group
  • Copywriting Essentials Certification by Ironclad Systems
  • Microsoft Certified Systems Engineer (MCSE)
  • HubSpot Content Marketing Certification

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