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Skills

  • Event-based PR campaign planning
  • First Aid/CPR
  • Associated Press style
  • Influencer marketing strategies
  • Framework equipment
  • Event attendance optimization
  • Editorial calendar tracking
  • Team building
  • PR strategy development
  • Business operations

Work Experiences

  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Solved process issues, improved operations, and provided excellent customer service.
  • Aided in crisis communications efforts, drafting and circulating press statements related to critical issues which mitigated potential reputation damage.
  • Communicated key brand narratives across 18 social media platforms.
  • Achieved industry recognition for key achievements.
  • Assisted in drafting media advisories.
  • Boosted ROI by 83% for metric.
  • Assisted in managing HubSpot crisis communications.
  • Aided in crisis communications efforts.
  • Aligned media outreach timing for category.

Summaries

  • Boosted follower engagement by over 58%.
  • Accomplished in monitoring editorial calendars for initiative, ensuring optimal press outreach that enhances brand exposure and aligns with peak media coverage.
  • Achieved 18 of broadcast airtime.
  • Energetic category professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Dedicated to learning, growing, and succeeding in Media and Journalism.
  • Adept at building strategic media partnerships.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Created compelling case studies.
  • Contributed to the success of Top Performer recognition through content creation and award submission management, helping secure a win in 2021.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Drafted and distributed compelling press releases that resulted in coverage in key industry publications, driving 13% brand visibility increase.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Contributed to the design and rollout of a PR toolkit, helping teams streamline their processes and reduce manual media list compilation time by 28%.
  • Assisted in monitoring and measuring the impact of media placements using PR analytics software, delivering reports that were used by executives in strategic planning.
  • Provided editorial support on PR content, improving clarity and consistency in all client and media-facing communications.
  • Resolved product issue through consumer testing.
  • Built a comprehensive PR calendar, increasing departmental efficiency by 82% and decreasing missed media opportunities.
  • Supported the execution of an internal communications campaign surrounding framework, fostering better employee engagement during a pivotal transition.
  • Collaborated with cross-functional teams to develop brand messaging that successfully resonated with a target audience, evidenced by 15% media engagement growth.
  • Facilitated high-profile partnerships with journalists and influencers, securing major feature stories that resulted in a 7% sales uptick.

Affiliations

  • Entertainment Publicists Professional Society (EPPS) – Member
  • Brand Strategy & Digital Media Forum – Attendee 2020
  • Women in Media Graduate Program – Participant
  • Young PR Pros – Internship Networking Group
  • Association for Women in Communications – Student Member
  • Society of Human Resource Management
  • Society of Women Engineers
  • College Media Association – Member
  • Graduate Program in Public Relations, process – Research Assistant
  • Freemason

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant
  • Google Certified Professional Cloud Architect
  • HubSpot Content Marketing Certification
  • Project Management Professional (PMP)
  • Certified Social Media Strategist by the National Institute for Social Media (NISM)
  • Certified Public Accountant (CPA)
  • SHRM Certified Professional (SHRM-CP)
  • Email Marketing Certification by HubSpot Academy
  • SEO Specialization by Coursera (program)

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