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Skills

  • Audience segmentation
  • In-depth competitive analysis
  • Data analysis
  • Project organization
  • Relationship development
  • Communications
  • Organization
  • Email open rate and CTR improvement
  • Google Analytics reporting
  • Influencer Marketing Collaboration

Work Experiences

  • Coordinated with external agencies and freelancers.
  • Answered 11 calls per two years to help customers with their questions and concerns.
  • Achieved a 50% improvement in conversions.
  • Achieved a 21% uplift in brand visibility.
  • Achieved 31% sales growth.
  • Collaborated with influencers to promote Asana.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Boosted click-through rates by 31% in 2024.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Collaborated with cross-functional teams.

Summaries

  • Collaborative Digital Marketing Associate with a passion for website optimization, contributing to 61% enhanced user experience and improved mobile compatibility.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Achieved Excellence Award in 2024.
  • Analytical and strategic Digital Marketing Associate, delivering customer journey optimization plans that increased time on site by 14% and improved user retention.
  • Strengths in budget management and risk assessment backed up by Marketing and Communications training.
  • Accomplished Digital Marketing Associate.
  • Achieved 40% sales growth for QuickBooks.
  • Consistently delivered measurable results.
  • Analytical and strategic Digital Marketing Associate.
  • Achieved 79% reduction in CPC.

Accomplishments

  • Achieved a 38% increase in email subscriber list through capturing high-quality leads via website forms and PPC campaigns.
  • Created SEO-optimized content for website blogs, driving a 51% increase in organic traffic over three years.
  • Implemented social media ad strategy that boosted engagement by 47% across category.
  • Designed and implemented a comprehensive social media strategy that raised follower count by 23% and improved post reach.
  • Optimized ad placements with precise audience targeting, resulting in a 60% increase in CTR and a 58% higher conversion rate.
  • Conducted A/B testing on email templates, increasing open and click-through rates by 71%.
  • Integrated procedure into the digital marketing workflow, leading to a 69% increase in customer retention.
  • Implemented SEO best practices that led to a 79% improvement in keyword rankings and organic visibility.
  • Developed influencer outreach programs that boosted social media mentions and increased brand awareness by 26%.
  • Refined and optimized paid search strategy using historical data, boosting site traffic by 41% and maintaining on-target cost per acquisition.

Affiliations

  • Lions Club
  • American Medical Informatics Association
  • Member of Content Strategy Forum
  • Society of Women Engineers
  • Freemason
  • SEO Professionals Online Community Member
  • Certified in Customer Experience Management
  • Hootsuite Certified Professional
  • International Council of Nurses
  • Project Management Institute

Certifications

  • Certified Public Accountant (CPA)
  • Moz SEO Essentials Certification - 2022
  • LinkedIn Marketing Solutions Certified - 2016
  • Certified Business Analysis Professional (CBAP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Mobile Sites Certification - 2019
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA Network+
  • Twitter Flight School Marketing Leadership Badge 2015
  • Bing Ads Accredited Professional, 2015

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