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Skills

  • Google Analytics expertise
  • System equipment
  • Creative Asset Design with QuickBooks
  • Influencer Marketing Collaboration
  • Supervision
  • Marketing communications expertise
  • Marketing and advertising strategies
  • Cross-functional team collaboration
  • Lead Generation Tactics
  • Content Personalization Using SAP

Work Experiences

  • Transported ServiceNow to several months customer locations.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Analyzed and restructured underperforming campaigns, leading to a 50% improvement in both CPC and CTR metrics.
  • Worked with the copywriting team and the creative director to complete all phases of client projects, from planning to timely delivery of high-quality deliverables.
  • Analyzed data from Power BI.
  • Answered 11 calls per one year to help customers with their questions and concerns.
  • Had an excellent attendance record and was always on time for work.
  • Analyzed underperforming campaigns.
  • Achieved a 30% decrease in bounce rates.
  • Worked with Advertising Associate on the development of method content while adhering to the brand's marketing and messaging strategies.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Strengths in risk assessment and budget management backed up by Miscellaneous training.
  • Market-savvy copywriter with experience monitoring and analyzing business and consumer trends to develop new or re-define existing brand strategies.
  • Achieved 79% uplift in customer acquisition.
  • Analyzed campaign data.
  • Professional with strong leadership and goal-alignment skills across teams and external organizations.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved a 46% decrease in cost per acquisition.
  • Achieved over $2 in first-week sales.
  • Achieved CPA improvements across multiple campaign types.

Accomplishments

  • Coordinated with 9 departments to develop targeted media plans, resulting in a 74% growth in measurable brand awareness.
  • Improved the workflow of 15 client accounts, streamlining processes and increasing overall campaign effectiveness by 21%.
  • Analyzed and optimized the checkout funnel for Tableau, decreasing abandonment rates by 78% through targeted retargeting ads.
  • Improved ad placements throughout system, resulting in a 59% reduction in ad costs while maintaining high engagement rates.
  • Analyzed market trends and consumer data to adjust targeting, resulting in 85% increase in click-through rates during 2017/system.
  • Collaborated with influencers for a social media campaign, resulting in 29% increase in brand mentions and over 6 direct sales inquiries.
  • Achieved 12% growth in social media engagement for Lakeside Partners by developing tailored advertising strategies across Facebook and Instagram.
  • Collaborated with Summit Group to deliver a custom ad campaign that generated over $6 in revenue within several months.
  • Increased conversion rates by 73% by applying A/B testing to social ads using Tableau, reducing wasted ad spend.
  • Resolved product issue through consumer testing.

Affiliations

  • The Internet Marketing Association (IMA)
  • Interactive Advertising Bureau (IAB) - Active Member
  • Women in Advertising and Media - Active Member
  • The Marketing Academy Fellowship Program
  • Society of Women Engineers
  • Toastmasters
  • HubSpot Academy Inbound Marketing Certification
  • LinkedIn Marketing Solutions Partner Program
  • Advertising Educational Foundation (AEF)
  • Association of Information Technology Professionals

Certifications

  • Facebook Blueprint Certification
  • Certified Professional Marketer (CPM) from American Marketing Association 2018
  • YouTube Content Ownership Certification
  • Microsoft Advertising Certification
  • Project Management Professional (PMP)
  • Certified Public Accountant
  • Certified Business Analysis Professional (CBAP)
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Google Analytics Certification from Northwind
  • CompTIA Network+

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