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Skills

  • Editing and review
  • Conversion Rate Optimization (CRO)
  • Cross-functional team collaboration
  • Marketing communications expertise
  • Process improvement
  • Competitor analysis
  • Team management
  • Creative content development
  • Lead Generation Tactics
  • Marketing Budget Management

Work Experiences

  • Achieved a 22% reduction in onboarding time.
  • Achieved a 66% increase in click-through rates.
  • Achieved a 84% improvement in CTR metrics.
  • Achieved a 49% increase in qualified leads.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Collaborated with category customers to determine their needs and deliver metric service.
  • Analyzed checkout funnel abandonment data and adjusted social ads to reduce drop-off rates by 81% during high-traffic periods.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Oversaw the delivery of program project by framework team, which resulted in metric.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Achieved 66% faster campaign turnaround times.
  • Achieved improvements of 62% in ad engagement.
  • Adept at aligning ad strategies with sales objectives.
  • Advertising professional with deep expertise in marketing budget management, consistently delivering high ROAS and CPA improvements across multiple campaign types.
  • Advertising Associate is a multi-talented Advertising Associate who is consistently rewarded for planning and operational improvements.
  • Advertising Associate with 15 years of successful performance reporting and strategic planning experience.
  • Expert at maintaining and cultivating key client relationships and business partnerships.
  • Adept at senior-level stakeholder presentations.
  • Innovative copywriter with a background in budget management, bringing 18 years of proven marketing and advertising strategies to the table.

Accomplishments

  • Achieved 5% cost-per-click (CPC) reduction by optimizing keywords and adjusting bid strategies for search campaigns.
  • Achieved 12% growth in social media engagement for Lakeside Partners by developing tailored advertising strategies across Facebook and Instagram.
  • Led A/B testing initiatives for ServiceNow campaigns, increasing ad performance by 60% and decreasing bounce rates by 48%.
  • Documented and resolved process which led to initiative.
  • Collaborated with influencers for a social media campaign, resulting in 29% increase in brand mentions and over 6 direct sales inquiries.
  • Drove $16 in additional revenues by analyzing data trends and refining targeting strategies during category.
  • Implemented cross-channel advertising strategies that led to 73% higher conversions on paid search platforms.
  • Coordinated with 9 departments to develop targeted media plans, resulting in a 74% growth in measurable brand awareness.
  • Collaborated with Summit Group to deliver a custom ad campaign that generated over $6 in revenue within several months.
  • Partnered with creative teams to design dynamic ad sets, achieving 11 impressions from campaigns targeting key demographic segments in Miscellaneous.

Affiliations

  • Professional Association for Customer Engagement (PACE)
  • Young Professionals in Advertising Community - Member
  • Lions Club
  • Toastmasters
  • Digital Marketing Institute (DMI) Certified Professional
  • HubSpot Academy Inbound Marketing Certification
  • The Internet Marketing Association (IMA)
  • E-Marketing Association - Digital Marketing Analyst Certification
  • American Society of Safety Professionals
  • Affiliate Marketing Association (AMA)

Certifications

  • Google Search Ads Certification
  • Certified Public Accountant (CPA)
  • SHRM Certified Professional (SHRM-CP)
  • CompTIA Security+
  • Microsoft Advertising Certification
  • Certified Professional Marketer (CPM) from American Marketing Association 2018
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce
  • Programmatic Advertising for Media Buyers Certification
  • Digital Media Planning Certification from Meridian

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