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Skills

  • KPI Definition and Analysis
  • Customer Persona Development
  • Multichannel marketing strategies
  • Market share growth strategies
  • A/B testing methodologies
  • Cost-per-click (CPC) analysis
  • Data Collection Automation
  • Campaign development
  • Click-through rate improvement
  • Customer demographics

Work Experiences

  • Assisted in creating promotional materials.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Assisted in automating reporting processes for digital ad performance, leading to improved campaign monitoring and a 4 reduction in operational costs.
  • Achieved a $16 reduction in operational costs.
  • Attended meetings with senior leaders.
  • Boosted organic reach by 69%.
  • Taught company protocols, best practices, and metric procedures to entry-level and procedure data analysts.
  • Entered method data into ServiceNow databases, streamlining analysis procedures for speed and precision.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.

Summaries

  • Adaptable intern with a deep understanding of marketing analytics.
  • Within Marketing and Communications, senior Marketing Analyst Intern and outstanding performer in performance reporting and project management.
  • Achieved results within 12 months.
  • Advanced Microsoft Excel skills for visualizing campaign data.
  • Conducted extensive A/B testing.
  • Adept at social media performance analysis.
  • Adept at using Microsoft Excel for email marketing.
  • Marketing Analyst Intern with 7 years of successful client relations and workflow optimization experience.
  • Achieved a 48% reduction in wasteful ad spending.
  • Graphic design, copywriting, and project management skills must be demonstrated.

Accomplishments

  • Developed a customer segmentation model that refined marketing outreach strategies, driving a 59% increase in qualified leads.
  • Assisted in managing the budget for digital ad campaigns, optimizing spend and reducing the cost per acquisition by 67%.
  • Led a competitor analysis project focusing on metric, which provided the foundation for launching a new promotional strategy that outperformed expectations by 25%.
  • Executed an in-depth keyword analysis for SEO initiatives, resulting in a 31% increase in organic search traffic over 18 months.
  • Created a custom dashboard for tracking key customer engagement metrics, improving visibility and decision-making across marketing teams.
  • Developed and maintained a comprehensive database for tracking customer engagement metrics across 14 marketing channels.
  • Facilitated a workshop on effective data presentation for marketing teams, fostering better communication methods that enhanced reporting quality and clarity.
  • Assisted in the automation of the monthly marketing report, reducing manual data processing time by 74%.
  • Evaluated profitability and customer retention metrics of category, resulting in a 38% increase in repeat purchases.
  • Presented ROI analysis for metric to leadership, leading to increased investment in high-performing outreach efforts and a 33% boost in returns.

Affiliations

  • Certified Marketing Optimization Specialist - standard
  • Google Analytics Advanced User Professional Lean
  • Project Management Institute
  • Association for Computing Machinery
  • Google Analytics for Beginners Lean Recipient
  • National Association of Social Workers
  • American Marketing Association (AMA) Columbus Chapter Participant
  • Rotary International
  • International Association of Administrative Professionals
  • Digital Advertising Analytics Meetup Group, Active Attendee

Certifications

  • Academy of Digital Marketing (ADM) Certified Marketing Analyst
  • CompTIA A+ Technician
  • CompTIA Network+
  • Hootsuite Social Marketing Certification
  • ServSafe
  • Microsoft Certified: Power BI Data Analyst Associate
  • HubSpot Social Media Strategy Certification
  • Certified Marketing Research Professional (CMRP) by the Marketing Research and Intelligence Association
  • Cisco Certified Internetwork Expert (CCIE)
  • SHRM Senior Certified Professional (SHRM-SCP)

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