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Skills

  • Process improvement
  • Positive learning process
  • Business Development
  • Territory Sales Experience
  • Contract negotiation/review/drafting
  • Excel in framework
  • Heavy lifting
  • CRM Systems
  • Vendor and contract negotiations
  • Quick learner

Work Experiences

  • Achieved this over several months.
  • Achieved $3 upsells on existing bookings.
  • Transported Tableau to three years customer locations.
  • Double-checked the data's accuracy and integrity.
  • Achieved a 16% conversion rate into qualified leads.
  • Answered 17 calls per 6 months to help customers with their questions and concerns.
  • Looked at existing plans, processes, and event planning services to see where they could be improved.
  • Brought in $12 new revenue.
  • Allowed faster responses to client inquiries.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.

Summaries

  • Event Sales Manager veteran with 6 years of executive-level experience.
  • Professional with 18 years of progressive experience in the field who is highly organized and detail-oriented.
  • Independent Event Sales Manager with over 2 years of experience planning events like weddings, sweet sixteens, bar and bat mitzvahs, and quinceaneras.
  • Top-producing salesperson and industry expert in Marketing and Communications.
  • Focused on personal and professional networking to expand business.
  • Achieved 81% cost savings.
  • Personal and professional networking have been proven to be effective in growing a business.
  • Expertise in developing marketing and event strategies that result in long-term revenue growth.
  • Design and development of successful metric embedded software applications in the past.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.

Accomplishments

  • Expanded client base by 35%, focusing on emerging industries and developing strategic partnerships to drive revenue growth.
  • Devised and launched an incentive program for corporate event planners, driving repeat business growth by 40%.
  • Sourced exclusive contracts with luxury venues, attracting high-spending corporate clients and increasing premium service sales by 73%.
  • Resolved product issue through consumer testing.
  • Implemented a CRM system that streamlined lead tracking and client follow-up, reducing response time by 24% and increasing pipeline efficiency.
  • Increased sales leads from corporate events by 44% through regional networking and industry conference attendance.
  • Increased sales 15% over several months.
  • Enhanced loyalty and retention with B2B clients by introducing an annual event subscription model, improving client engagement by 79%.
  • Optimized event venue sourcing efforts, reducing booking time by 84% and securing premium locations below market pricing.
  • Created a client retention program that improved repeat event business by 76% over 2015.

Affiliations

  • Certified in Event Design (CED) - Expertise confirmed in designing client-specific event experiences that increase sales.
  • Business Network International (BNI) - Participated in this referral organization to generate event sales leads and new bookings.
  • Association of Destination Management Executives International (ADMEI) - Participates in discussions on event planning for destination management.
  • National Association of Social Workers
  • The Event Planner Expo Attendance in 2020 - Actively took part in networking opportunities to improve visibility in the events industry.
  • Hospitality Sales & Marketing Association International (HSMAI) - Expanded knowledge on hospitality-based sales strategies through this membership.
  • American Society of Safety Professionals
  • Event Sales Masterclass by procedure - Attended in-depth sales training aimed at elevating client engagement.
  • Global Business Travel Association (GBTA) - Cultivating professional relationships in the corporate sales sector to drive event bookings.
  • Toastmasters

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Negotiation and Conflict Resolution Certification - Harbor & Co.
  • Certificate in Hotel Industry Analytics (CHIA)
  • Certified Revenue Optimization (CRO) Harbor & Co.
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certificate in Meeting Management (CMM)
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA Network+
  • Hospitality Fundamentals Certification Cedar Works
  • Certified Special Events Professional (CSEP)

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