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Skills

  • Pricing structures
  • Analytical reporting (using Workday)
  • Basic HTML for Marketing Campaigns
  • Communications management
  • Editorial calendar management
  • Employee training
  • Digital marketing
  • Email Marketing Strategy Optimization
  • Market Analysis
  • HubSpot CRM management

Work Experiences

  • Entered method data into ServiceNow databases, streamlining analysis procedures for speed and precision.
  • Collaborated with sales and marketing teams to create targeted promotional materials, increasing monthly lead generation by 67%.
  • Achieved a 50% improvement in organic search traffic.
  • Achieved results within three years.
  • Assisted in drafting press releases.
  • Collaborated with the email marketing team to segment audiences and personalize campaigns, leading to a 62% increase in engagement and click-through rates.
  • Assisted in drafting press releases and coordinating media outreach, securing 12 mentions in regional and national publications.
  • Achieved a 44% improvement in conversion rates.
  • Collaborated with the design team.
  • Assisted in developing pitch decks.

Summaries

  • Ability to devise innovative strategies.
  • Strengths in project management and vendor management backed up by Marketing and Communications training.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Boosted awareness by 74% in Phoenix.
  • Based strategies on customer feedback.
  • Excellent attention to detail as well as a creative mindset.
  • Bringing a thorough knowledge of system products, market conditions, and customer preferences to the table.
  • Expert in procedure sales and Tableau promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Within Marketing and Communications, senior Marketing and Public Relations Intern and outstanding performer in performance reporting and cross-functional collaboration.

Accomplishments

  • Resolved product issue through consumer testing.
  • Spearheaded outreach to 9 new media contacts, expanding press coverage and strengthening relationships with key publications.
  • Collaborated with the marketing team to craft award applications that led to 11 company recognitions within 2021.
  • Improved customer engagement on Instagram by developing a targeted response plan, boosting follower interactions by 72% in several months.
  • Researched and compiled award submission data, leading to 6 awards won by the company in 2015.
  • Utilized Google Analytics to monitor web traffic and user behavior, providing insights that contributed to a 33% increase in page views.
  • Developed creative pitches for product launches, resulting in coverage by 5 industry bloggers and influencers.
  • Led a cross-functional team in a rebranding initiative that adhered to new brand guidelines, meeting deadlines with 7 fewer errors.
  • Managed the media outreach process, resulting in editorial coverage in 4 industry-specific publications over 18 months.
  • Produced regular reports using Google Data Studio, highlighting key performance indicators and translating them into actionable marketing tactics.

Affiliations

  • International Public Relations Association (IPRA)
  • Influencer Marketing Hub Community Member
  • Events Industry Council (EIC) Membership
  • HubSpot Academy Certification Holder
  • Business Marketing Association (BMA)
  • Analytics Association Membership
  • Rotary International
  • Digital Marketing Institute Global Member
  • Association for Supply Chain Management (APICS)
  • Google Analytics Certified Professional

Certifications

  • ServSafe
  • Google Ads Search Certification
  • Apple Certified Associate (ACA)
  • Certified Social Media Marketing Professional (CSMMP)
  • HubSpot Inbound Marketing Certification
  • Project Management Professional (PMP)
  • Canva Design School Certification
  • Brandwatch Analytics Training Certification
  • SEMrush SEO Fundamentals Certification
  • CompTIA A+ Technician

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