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Skills

  • Campaign management
  • Customer demographics
  • Analytical reporting (using Workday)
  • Graphic Design Collaboration
  • Collaboration with creative teams
  • Data entry
  • Communications management
  • Ad copywriting
  • Press release writing
  • Crisis Management in PR

Work Experiences

  • Assisted with crisis communication planning.
  • Assisted in managing a paid advertising budget of $3.
  • Assisted in drafting press releases.
  • Assisted in managing a paid advertising budget of $12 for digital platforms, optimized ad spend, and achieved a 42% decrease in CPL (Cost per Lead).
  • Collaborated with the design team to create PR materials that aligned with the brand voice, resulting in a Outstanding Service Award for the campaign.
  • Taught company protocols, best practices, and program procedures to entry-level and procedure data analysts.
  • Achieved a 56% decrease in CPL (Cost per Lead).
  • Collaborated with executives and marketing leads to define brand voice, resulting in a 64% increase in brand consistency across all platforms.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved Top Performer for the campaign.

Summaries

  • Achieved 58% attendance improvement.
  • Ability to devise innovative strategies.
  • Individual with a track record of creative and effective marketing.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adaptable intern with skills in responding to customer feedback on social platforms, increasing brand sentiment and customer engagement by 75%.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Acquired contracts worth $3.
  • Assisted in executing multi-channel campaigns.

Accomplishments

  • Managed the media outreach process, resulting in editorial coverage in 4 industry-specific publications over 18 months.
  • Reduced response time to customer inquiries on social media by 14 minutes, contributing to a 22% increase in customer satisfaction.
  • Contributed to social media customer service by responding to inquiries and concerns, improving brand sentiment on social channels by 27% in one year.
  • Designed and presented 8-slide pitch decks that effectively communicated campaign results to clients, resulting in a 17% increase in client satisfaction.
  • Generated a 83% uptick in engagement on Facebook by optimizing content based on audience insights and analytics.
  • Responsible for creating press lists that were instrumental in securing 13 media impressions during system.
  • Contributed to weekly content calendar planning, ensuring timely posts aligned with current trends and doubling engagement metrics.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 11 in the development of metric.

Affiliations

  • Professional Association for SEO Specialists
  • Word of Mouth Marketing Association (WOMMA)
  • American Medical Informatics Association
  • Certified Digital Marketing Associate (CDMA)
  • Google Analytics Certified Professional
  • American Marketing Association
  • National Association of Social Workers
  • American Advertising Federation (AAF) – Member
  • Project Management Institute
  • Influencer Marketing Hub Community Member

Certifications

  • Google Certified Professional Cloud Architect
  • MindEdge Marketing for Nonprofits Certificate
  • Certified Public Accountant (CPA)
  • Hootsuite Social Media Marketing Certification
  • Salesforce
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA A+ Technician
  • Certified Public Accountant
  • Trello Agile Project Management Certification
  • Coursera Marketing Analytics Specialization Cedar Works

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