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Skills

  • Organization
  • Program management
  • Process improvement
  • Earned Media Coverage Analysis
  • External PR agency management
  • Email Marketing Strategy
  • Team management
  • Operational improvement
  • Online copywriting
  • Content Creation for Newsletters

Work Experiences

  • Formed and deepened partnerships with a variety of groups and businesses to improve marketing effectiveness and strengthen funding streams.
  • Analyzed and adjusted media plans.
  • Built relationships with journalists and media outlets.
  • Was in charge of public relations and fundraising in the process area.
  • Aligned messaging and design across 18 offices internationally.
  • Management recognized me for providing outstanding customer service.
  • Analyzed communication KPIs.
  • Finished category of project, which resulted in metric.
  • Increased profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
  • Oversaw special promotional events in order to increase positive media attention, revenue, and sales.

Summaries

  • Communications Operations Officer with client relations and quality assurance abilities.
  • Communicative and team-oriented, with Salesforce expertise.
  • Achieved audience growth.
  • Born connector with the ability to form beneficial partnerships and build high-performing teams.
  • Achieved 58% higher open rates.
  • Proven success in increasing media and social media coverage, increasing customer engagement, and increasing sales.
  • Performance reporting in program settings and vendor management in team leadership settings.
  • Looking forward to taking on a new challenge with a successful team.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Active leader with excellent communication and collaboration skills.

Accomplishments

  • Advised executives on brand-building through public speaking, contributing to the CEO's inclusion in framework in 2017.
  • Collaborated with external PR firms, media outlets, and digital influencers to successfully reposition the brand following a metric, achieving framework.
  • Coordinated the publication and dissemination of press releases that led to 7 high-visibility media features, increasing brand recognition.
  • Advised senior leadership on crisis communication approaches, securing a 13 budget for solution-focused initiatives.
  • Orchestrated reputation management initiatives during a company-wide platform migration, minimizing customer complaints and improving brand perception by 50%.
  • Monitored and responded to real-time social media crises, effectively reducing negative sentiment by 33% within one year.
  • Developed KPI tracking methods to monitor campaign effectiveness, improving data-driven decision-making and reducing inefficiencies by 52% across teams.
  • Designed and implemented a multi-channel communication strategy that led to a 76% increase in stakeholder engagement over several months.
  • Implemented an advanced media monitoring system that improved response times to breaking news events by 9 minutes.
  • Executed social media analysis and digital content refinements that contributed to a 72% boost in shareable content and overall engagement.

Affiliations

  • Participant, Communication and Media Operations in Emergencies, Summit Group - Attended comprehensive workshops on crisis communication in humanitarian projects.
  • Alumni, Global PR Leadership Program, Beacon Labs - Developed specialized skills in managing multinational media and stakeholder interests.
  • Member, National Communication Association (NCA) - Engaged in professional development on advanced skills in crafting organizational communications.
  • Certified Digital Communications Professional (CDCP), 2022 - Achieved proficiency in leveraging digital platforms for public messages and content creation.
  • Accredited PR Dignitary, Chartered Institute of Public Relations (CIPR) - Gained recognition for demonstrating advanced understanding of public relations in mission-driven organizations.
  • Affiliated Member, International Association of Business Communicators (IABC) - Received training in effective multimedia communication strategies.
  • Public Speaker, Corporate Media Strategy Events, Phoenix - Delivered presentations on organizational sustainability and crisis communications.
  • Certified Corporate Communicator, Workday Digital Media Tools - Proven ability to leverage emerging platforms for strategic outreach.
  • Fellow, Leadership Academy, system - Developed leadership abilities specific to managing high-stakes media communications and crisis responses.
  • Completed Program on Reputation Management, program - Focused on strategies that mitigate crisis situations and protect corporate reputation.

Certifications

  • Advanced Media Relations Certification – standard, 2016
  • PRINCE2 Practitioner – 2015, Denver
  • Google Certified Professional Cloud Architect
  • Certificate in Strategic Communication (CSC) – program, 2018
  • Project Management Professional (PMP) – 2018
  • Inbound Marketing Certification – Northwind, 2024
  • Certified Web Content Accessibility Specialist (WCAG) – Brightline, 2019
  • Certified Reputation Management Specialist (CRMS) – Meridian, 2021
  • Certified Corporate Communications Professional (CCCP) – Beacon Labs, 2022
  • Certified in Media Buying (CMB) – Harbor & Co., 2020

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