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Skills

  • Budget Management for Paid Campaigns
  • Online community engagement
  • Supervision
  • Graphic Design in method
  • Organic Growth Optimization
  • Jira expertise
  • Business operations
  • Data-driven decision making
  • Budgets
  • Customer Relationship Management (CRM)

Work Experiences

  • Had an excellent attendance record and was always on time for work.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Analyzed the social media performance of competitors, recommending data-backed steps to outpace them in follower growth by 65%.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Boosted ecommerce-based sales.
  • Achieved an uplift in conversion rates by 26%.
  • Achieved over 5 conversions.
  • Automated social media scheduling using QuickBooks.
  • Achieved 71% uplift in content reach.
  • Achieved results within three years.

Summaries

  • Boosted user interactions by 17% within three years.
  • Adept at transforming company social media presence through innovative content and storytelling approaches. Increased Instagram engagement by 35% through targeted campaigns.
  • Action-oriented specialist in boosting brand presence through creative and gamified engagement strategies. Helped onboard 9 new followers and increase overall page interactions by 27%.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Achieved results for Meridian within 6 months.
  • Achieved 33% higher engagement and reach within two years.
  • Within Marketing and Communications, senior Social Media Marketing Specialist and outstanding performer in quality assurance and budget management.
  • Accomplished Social Media Marketing Specialist with 3 years of experience implementing A/B testing and campaign refinements. Increased click-through rates by 60% while maintaining consistent brand messaging across platforms.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Social Media Marketing Specialist is a multi-talented Social Media Marketing Specialist who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Executed paid social campaigns on Workday, generating over 8 conversions with a 85% reduction in cost per lead.
  • Researched competitor strategies and trends, recommending new campaign tactics for Meridian, which resulted in 78% growth in monthly leads.
  • Collaborated with operations to align content creation with SEO objectives, driving an increase in organic social traffic by 32% in 2016.
  • Maintained an average ad relevance score of 3 across HubSpot advertising channels, leading to 77% higher engagement rates.
  • Successfully tested and launched social storytelling initiatives, resulting in a 46% uplift in both post engagement and shares across Power BI.
  • Led crisis management protocols for social media accounts, minimizing damage to brand reputation and securing 40% positive sentiment post-crisis.
  • Launched a multi-platform product giveaway that grew social following by 18% and increased email sign-ups by 76%.
  • Led the integration of social media analytics tools, improving reporting workflow and decreasing time spent on performance tracking by 52%.
  • Documented and resolved framework which led to standard.
  • Worked with PR and communications teams to address public customer concerns on social, improving response time by 70%.

Affiliations

  • Digital Marketing World Forum (DMWF) Community
  • Toastmasters
  • LinkedIn Advertising Symposium
  • American Marketing Association (AMA)
  • Society of Human Resource Management
  • Influencer Marketing Association (IMA)
  • Society of Women Engineers
  • WordPress Users Group
  • American Society of Safety Professionals
  • Digital Marketing Institute (DMI) Membership

Certifications

  • Apple Certified Associate (ACA)
  • Meta Social Media Marketing Professional Certificate
  • Facebook Certified Creative Strategy Professional
  • Moz Academy SEO Essential Certificate
  • Cisco Certified Internetwork Expert (CCIE)
  • ServSafe
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Display & Video 360 Certification
  • Google Certified Professional Cloud Architect
  • Google Ads Search Certification

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