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Skills

  • Cross-functional team collaboration
  • Regulatory compliance
  • Process improvement
  • Communications
  • Strategic planning
  • Multilingual Content Creation
  • Engagement rate optimization
  • Competitive analysis and benchmarking
  • Relationship development
  • Follower growth strategy

Work Experiences

  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Achieved President's Club for managing influencer partnerships, leading to a 42% uplift in user engagement in 2017.
  • Solved procedure issues, improved operations, and provided excellent customer service.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Built strong relationships with influencers and consistently negotiated successful collaborations on behalf of Lakeside Partners, resulting in a $11 revenue boost over 2015.
  • Achieved Excellence Award for spearheading a TikTok campaign.
  • Achieved results in 18 months.
  • Activated partnerships with bloggers.
  • Built strong relationships with influencers.

Summaries

  • Accomplished in organic growth and engagement strategies, delivering 84% engagement boosts within two years. Focused on ensuring a consistent and authentic brand voice across all channels.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved 61% follower growth.
  • Achieved a higher profit margin for clients.
  • Achieved 80% uplift in engagement on Instagram.
  • Cemented dominance in Marketing and Communications.
  • Analyzed competitor performance.
  • Achieved results for Meridian within 6 months.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Adept at transforming company social media presence.

Accomplishments

  • Researched competitor strategies and trends, recommending new campaign tactics for Meridian, which resulted in 78% growth in monthly leads.
  • Implemented social listening and sentiment analysis tools to improve customer engagement and reduce response time by 52%.
  • Collaborated with creative teams to produce engaging video content for social media, increasing video views by 22% in 2019.
  • Optimized brand’s Facebook page traffic through targeted ad campaigns, increasing click-through rate (CTR) by 44%.
  • Maintained an average ad relevance score of 3 across HubSpot advertising channels, leading to 77% higher engagement rates.
  • Managed a social media advertising budget of $9, consistently achieving a 56% return on ad spend (ROAS) in 2016.
  • Utilized advanced audience segmentation to tailor messaging and drive a 37% conversion rate increase through highly targeted ads.
  • Documented and resolved framework which led to standard.
  • Created A/B testing strategies for ad creatives and audiences, leading to a 29% reduction in cost-per-click on Salesforce.
  • Successfully tested and launched social storytelling initiatives, resulting in a 46% uplift in both post engagement and shares across Power BI.

Affiliations

  • Digital Marketing World Forum (DMWF) Community
  • Influencer Marketing Association (IMA)
  • Association of Information Technology Professionals
  • Search Engine Marketing Professional Organization (SEMPO)
  • Online Marketing Certified Professional (OMCP) Membership
  • Certified Digital Marketing Professional (CDMP) - Six Sigma
  • International Association of Business Communicators (IABC)
  • Public Relations Society of America (PRSA)
  • Society of Human Resource Management
  • American Medical Informatics Association

Certifications

  • Facebook Certified Media Planning Professional
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Blueprint Certification
  • Certified Digital Marketing Professional (CDMP) – DMI
  • American Marketing Association PCM in Digital Marketing
  • Adobe Certified Professional in Digital Video Analytics
  • Apple Certified Associate (ACA)
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Hootsuite Social Marketing Certification
  • Certified Business Analysis Professional (CBAP)

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