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Skills

  • Cross-functional team leadership
  • SEM trend knowledge
  • Category equipment
  • Dinner service planning
  • Extremely organized
  • Team management
  • Pricing tool development
  • SEO strategy development
  • Operational improvement
  • Inspection reviews

Work Experiences

  • Accomplished within 18 months.
  • Created boardroom and courtroom multimedia presentations that included video and text-synced depositions for better understanding.
  • Adjusted strategies to improve performance.
  • Achieved a 24% improvement in subsequent campaigns.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved a 57% uplift in specific product category sales.
  • Achieved within the first several months.
  • Achieved 15% higher performance than planned.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Saved $7 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Achieved $2 pipeline growth.
  • Digital Marketing Director is a multi-talented Digital Marketing Director who is consistently rewarded for planning and operational improvements.
  • Digital Marketing Director with 4 years of successful budget management and team leadership experience.
  • Adept at leading cross-functional teams, launching 5 digital campaigns across 4 platforms, and generating a $7 pipeline within the past year.
  • Top-producing salesperson and industry expert in Marketing and Communications.
  • Achieved growth on Asana through strategic content marketing.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Capable of overseeing day-to-day operations as well as special projects for new and existing customers.
  • Added 80% to referral traffic.
  • Achieved a 69% return in 18 months.

Accomplishments

  • Directed a content marketing initiative that increased organic search visibility by 40% and resulted in a 9 pipeline growth.
  • Led cross-functional collaboration to deploy 15 successful digital campaigns across 16 platforms, generating a 5 revenue increase in two years.
  • Collaborated with team of 5 in the development of method.
  • Implemented a customer loyalty program that increased repeat purchases by 71% and grew customer lifetime value (CLTV) by 7.
  • Created a performance-driven test-and-learn framework that increased paid social media ROI by 45% in 6 months.
  • Designed influencer partnerships that increased brand engagement by 45% and reduced customer acquisition costs by 14 over three years.
  • Collaborated with the C-suite to define KPIs for digital transformation projects, resulting in a 38% increase in marketing-qualified leads (MQLs).
  • Developed a comprehensive mobile-first strategy that resulted in a 81% increase in conversions from mobile devices within several months.
  • Led a 16-person team implementing a global marketing automation system, streamlining campaign delivery and improving efficiency by 60%.
  • Managed the establishment of a new CRM system, improving customer segmentation accuracy by 76% and upselling by 4.

Affiliations

  • Global Alliance of Digital Advertising Innovators
  • HubSpot Solutions Partner Program
  • Digital Marketing Club at category
  • Google Certified Professionals Program
  • American Society of Safety Professionals
  • Freemason
  • Project Management Institute
  • LinkedIn Marketing Solutions Certification Program
  • Marketing Leadership Council at Gartner
  • American Medical Informatics Association

Certifications

  • Google Ads Certification
  • Email Marketing Specialist Certification – Beacon Labs
  • Cisco Certified Network Associate (CCNA)
  • Certified Influencer Marketing Professional
  • Certified Analytics and Data Strategy Professional 2024
  • Google Tag Manager Fundamentals Certification
  • Certified E-Commerce Marketing Specialist (CEMS)
  • Apple Certified Associate (ACA)
  • LinkedIn Marketing Solutions Fundamentals
  • Certified Social Media Marketing Professional - Lakeside Partners

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