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Skills

  • Regulatory compliance
  • Budgets
  • Strategic planning
  • Strong verbal communication
  • Ad development
  • Keyword optimization
  • Data entry
  • User interface understanding
  • Report writing
  • First Aid/CPR

Work Experiences

  • Accomplished within 18 months.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Created multi-threaded admin web applications based on framework.
  • Achieved a 57% uplift in specific product category sales.
  • Authored high-performing case studies.
  • Achieved a 24% improvement in subsequent campaigns.
  • Implemented marketing strategies that resulted in a 12% increase in the number of customers.
  • Double-checked the data's accuracy and integrity.
  • Adjusted strategies to improve performance.
  • Was able to effectively respond to customer requests via phone and email, as well as answer questions and inquiries.

Summaries

  • Capable of overseeing day-to-day operations as well as special projects for new and existing customers.
  • Customer-focused Sales Representative with 8 years of experience solving problems for clients.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Strengths in project management and performance reporting backed up by Marketing and Communications training.
  • Adept at leading cross-functional teams, launching 5 digital campaigns across 4 platforms, and generating a $7 pipeline within the past year.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved results in global markets.
  • Achieved 34% engagement uplift.
  • Adept at integrating cutting-edge technology.
  • Accomplished Digital Marketing Director skilled in delivering shoppable media solutions, driving $6 in direct eCommerce sales via social commerce initiatives.

Accomplishments

  • Partnered with product development to align marketing strategies, contributing to a 71% increase in product adoption rates.
  • Restructured the company’s PPC and display advertising campaigns, delivering a 17% improvement in cost per acquisition (CPA).
  • Led an internal UX redesign for the website which increased user session times by 19% and reduced bounce rates by 46%.
  • Developed customer journey maps and personalized retargeting ads that increased purchase intent by 26% over one year.
  • Collaborated with team of 5 in the development of method.
  • Initiated ROI-focused content partnerships, boosting the brand’s media coverage by 79% and enhancing SEO performance in 2018.
  • Oversaw the company’s social media revamp across 4 accounts, achieving 43% growth in followers and engagement within one year.
  • Conducted A/B testing and optimization of landing pages, improving conversion rates by 55% and lowering bounce rates by 68%.
  • Led a global SEO initiative that improved web traffic ranking by 62% in 6 months, contributing to a 3 revenue uplift.
  • Executed an omnichannel digital strategy integrating Tableau, leading to a 53% boost in overall user engagement within three years.

Affiliations

  • American Advertising Federation (AAF)
  • UXPA International (User Experience Professionals Association)
  • Moz Academy SEO Certified
  • Executive Board Member for initiative
  • Facebook Blueprint Certified Member
  • Google Analytics Certified Professional
  • American Medical Informatics Association
  • International Association of Administrative Professionals
  • Certified Strategist for system
  • International Council of Nurses

Certifications

  • Apple Certified Associate (ACA)
  • Certified Marketing Analytics Professional ServiceNow
  • Hootsuite Platform Certification
  • Certified Protection Officer (CPO)
  • Content Strategy for Professionals Certification (Lakeside Partners)
  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant (CPA)
  • Microsoft Advertising Certification Program
  • Email Marketing Specialist Certification – Beacon Labs
  • CompTIA Network+

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