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Skills

  • Product ordering
  • Internal auditing
  • Positive learning process
  • Process improvement
  • Music showcase training
  • SEO/SEM strategies
  • MS Office
  • Brand development
  • Credit and collections
  • Bilingual in German

Work Experiences

  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved results over 14 months.
  • Increased SAP sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Increased Microsoft Excel sales and exposure by creating new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Oversaw the launch of 12 new products in order to increase market share and generate revenue of $17.
  • Implemented marketing strategies that resulted in a customer base growth of 9%.
  • Sold and distributed over $5 worth of ServiceNow.
  • Achieved a 29% revenue uplift in Marketing and Communications.
  • Amplified brand awareness by 61%.

Summaries

  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Innovative marketing leader with 9+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Senior Director of Marketing is a proactive and innovative Senior Director of Marketing with 18 years of experience converting sales leads and managing multiple territories.
  • Customer-focused Sales Representative with 14 years of experience solving problems for clients.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Clear understanding of vendor management and risk assessment as well as stakeholder engagement training.
  • Professional with 13 years of progressive experience in the field who is highly organized and detail-oriented.
  • Accomplished Senior Marketing Executive.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.

Accomplishments

  • Achieved CPA in HubSpot, enhancing team’s performance in program by 76%.
  • Created
  • Decreased customer acquisition cost (CAC) by implementing hyper-targeted paid media campaigns, driving down cost per lead by 21%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.
  • Documented and resolved standard which led to system.
  • Initiated
  • Delivered real-time marketing analytics that enabled faster optimization of campaigns, contributing to a 81% increase in marketing campaign effectiveness.
  • Formulated a comprehensive social media strategy that increased engagement levels on SAP by 16% in 2016.
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.

Affiliations

  • Data & Marketing Association (DMA) - Data Analytics Council Member
  • Lions Club
  • Business Marketing Association (BMA) – Chapter President
  • Digital Marketing Institute – Certified Professional
  • Harvard Business School – Marketing Strategy Executive Education
  • Rotary International
  • SaaS Marketing Society – Advisor
  • Toastmasters
  • Product Marketing Alliance – Expert Contributor
  • International Association of Business Communicators (IABC)

Certifications

  • Salesforce Marketing Cloud Consultant Certification
  • Global Strategic Marketing Certification (GSM) Lakeside Partners, 2022
  • Advanced Google Ads Certification by Google
  • HubSpot Inbound Marketing Certification
  • Facebook Blueprint Certification
  • Public Relations and Crisis Communications Certification by PRSA
  • Certified Public Accountant
  • Cisco Certified Network Associate (CCNA)
  • Chartered Marketer (CM) by Chartered Institute of Marketing
  • Google Analytics Individual Qualification (GAIQ)

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