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Skills

  • Computer literate
  • Customer satisfaction
  • Time management skills
  • Campaign management
  • Positive learning process
  • Content marketing strategy
  • Market Positioning
  • SEO/SEM strategies
  • Credit and collections
  • Financial records and processing

Work Experiences

  • Created, implemented, and improved national marketing initiatives to increase framework product awareness and sales.
  • Achieved a 24% ROI improvement.
  • Achieved a 35% growth in organic traffic.
  • Achieved $196,000 in co-marketing contributions.
  • Achieved Outstanding Service Award for marketing excellence.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Marketing and Communications clients.
  • Boosted customer retention by 81%.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Senior Director of Marketing with 16 years of successful data analysis and project management experience.
  • Customer-focused Sales Representative with 14 years of experience solving problems for clients.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Knowledgable in a variety of design and testing methodologies.
  • Working with Agile and Scrum methodologies to meet project milestones within specified timeframes is a strong suit.
  • Innovative marketing leader with 9+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Looking for a challenging new role with a growing team where I can apply my expertise and extensive experience in software engineering.
  • Senior Director of Marketing is a multi-talented Senior Director of Marketing who is consistently rewarded for planning and operational improvements.
  • Prepared to bring 10+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Within Marketing and Communications, senior Senior Director of Marketing and outstanding performer in data analysis and strategic planning.

Accomplishments

  • Championed the roll-out of new email marketing automation tools, improving campaign efficiency by 24%.
  • Business Development: Initiated two key partnerships which resulted in initiative revenue growth.
  • Won
  • Developed an integrated multi-channel marketing strategy, boosting overall campaign ROI by 69%.
  • Identified
  • Consulted
  • Monitored
  • Recorded
  • Reduced
  • Trained

Affiliations

  • Market Research Society (MRS)
  • American Society of Safety Professionals
  • Project Management Institute
  • Public Relations Society of America (PRSA) – Communications Strategist
  • Society of Women Engineers
  • International Association of Administrative Professionals
  • Women in Marketing Leadership – Mentorship Program
  • Chief Marketing Officer (CMO) Council – Founding Member
  • Society of Human Resource Management
  • Scrum Alliance - Certified Scrum Product Owner process

Certifications

  • Harvard Business Analytics Program Certification system, 2023
  • CompTIA Network+
  • Email Marketing Certified by HubSpot Academy
  • Advanced Social Media Strategy Certification by Hootsuite Academy
  • Chartered Marketer (CM) by Chartered Institute of Marketing
  • Salesforce
  • Professional Certification in Integrated Marketing Communications (IMC) by Meridian, 2019
  • Executive Masters of Business Administration Certification, Marketing Track by system, 2019
  • Certified Business Analysis Professional (CBAP)
  • Global Strategic Marketing Certification (GSM) Lakeside Partners, 2022

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