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Skills

  • Department development
  • Organization
  • Joomla development
  • Visual communication expertise
  • Budget management and resource allocation
  • Cross-functional team facilitation
  • Web Design
  • Client Acquisition and Retention Strategy
  • Problem resolution
  • Complex problem solver

Work Experiences

  • Transported Power BI to 18 months customer locations.
  • Was in charge of technological considerations in order to meet predetermined objectives.
  • Was proactive in developing effective solutions by anticipating design issues.
  • Built strong relationships with PR and advertising agencies, aligning creative direction with business strategy and improving outcomes by 49%.
  • Looked for industry trends on social media and through online sources.
  • Boosted team morale.
  • Achieved an on-time delivery rate of 44% for major campaigns.
  • Achieved a 40% increase in revenue.
  • Aligned design elements with business goals.
  • Created visual models that met both aesthetic and technical requirements.

Summaries

  • Creative visionary adept in digital transformation.
  • Artistic Director with 10 years of experience in the Media and Journalism leading teams of craftspeople.
  • Costs were consistently reduced while profits were increased.
  • Accelerated year-over-year revenue growth.
  • Consistently delivered double-digit growth in product engagement.
  • Boosted ROI by 23%.
  • Creative strategist with extensive experience developing and launching marketing strategies that increased market share by 21% and elevated customer interactions.
  • Accomplished Executive Creative Director.
  • Executive Creative Director is a multi-talented Executive Creative Director who is consistently rewarded for planning and operational improvements.
  • Adept at forming strong partnerships with clients and stakeholders.

Accomplishments

  • Resolved product issue through consumer testing.
  • Collaborated with product development teams to ensure coherence between marketing materials and product features leading to a 67% boost in post-launch sales.
  • Utilized advanced proficiency in HubSpot to create visually compelling campaign assets, increasing click-through rates on digital ads by 35%.
  • Adapted global creative strategies to cater to different regional markets, resulting in a 62% increase in audience engagement and product localization success.
  • Led a cross-functional team of 6 to deliver a multichannel campaign, which increased customer engagement by 59% and boosted sales by $3.
  • Developed and executed a multi-year creative strategy for Beacon Labs, resulting in a 80% improvement in brand recognition and expanding the client base by 11.
  • Orchestrated the integration of customer feedback into brand strategy resulting in a 63% increase in customer satisfaction and product retention.
  • Successfully guided the development and execution of metric that resulted in 14 industry awards and 22% more press coverage for the company.
  • Documented and resolved category which led to standard.
  • Streamlined cross-team collaboration on design projects using Adobe Creative Suite, reducing revision cycles by 50% and shortening overall project timelines.

Affiliations

  • Society of Publication Designers (SPD)
  • The One Club for Creativity
  • American Society of Safety Professionals
  • Association for Supply Chain Management (APICS)
  • Digital Agency Network (DAN)
  • Global Society for Programmers in the Creative Sector
  • Art Directors Club (ADC)
  • Freemason
  • American Medical Informatics Association
  • International Council of Nurses

Certifications

  • Executive Certificate in Strategic Marketing & Advertising - Harbor & Co.
  • Strategic Digital Marketing Certification - Lakeside Partners
  • ServSafe
  • HubSpot Content Marketing Certification - 2015
  • Certified Marketing Management Professional (CMMP) - process
  • Design Strategy & Innovation Certification - Northwind
  • Certified Advertising Management Professional (CAMP) - Harbor & Co.
  • Certified Digital Marketing Professional Summit Group
  • Certified Creative Team Leader - 2022
  • Art and Design for Digital Media Certification - Summit Group

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