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Skills

  • Email Marketing & Automated Workflows
  • Content Management Systems (CMS) Asana
  • Process equipment
  • Staff management
  • Process improvement
  • Conversion Rate Optimization (CRO)
  • Team building
  • Public and media relations
  • Event Planning & Coordination
  • Content Creation & Copywriting

Work Experiences

  • Boosted lead conversion rate by 32%.
  • Achieved industry-leading results for framework customers through spearheaded.
  • Achieved Outstanding Service Award.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved growth within six months.
  • Achieved 73% market penetration increase.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Aligned content with the company's brand voice.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Accomplished this over 12 months.

Summaries

  • Within Marketing and Communications, senior Marketing and Communications Coordinator and outstanding performer in quality assurance and vendor management.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Adept at leading large-scale marketing campaigns.
  • Achieved a 75% increase in brand engagement.
  • Action-oriented planner with expertise in social media scheduling tools, leveraging analytics to achieve a 38% increase in engagement within 2018.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Achieved a refreshed brand identity.
  • Accomplished Marketing and Communications Coordinator with a track record of launching influencer marketing campaigns, driving eCommerce sales growth by 65% for QuickBooks.
  • Achieved a 72% increase in participation.

Accomplishments

  • Developed and maintained relationships with key stakeholders, leading to increased cross-departmental collaborations and streamlined content creation processes.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Created interactive social media campaigns that increased user-generated content by 24% while growing customer engagement and loyalty.
  • Led redesign of email marketing templates, improving open rates by 49% and click-through rates by 65%, resulting in revenue growth of $3.
  • Collaborated with external agency partners to launch influencer marketing campaigns that generated 11 brand mentions and expanded reach by 67% in 2022.
  • Conducted market research and competitive analysis to inform a product launch strategy, resulting in 4 new product placements and increased sales by 22%.
  • Collaborated with team of 4 in the development of category.
  • Assisted in crisis communication management during standard, successfully mitigating negative press coverage and improving public sentiment by 75%.
  • Drafted and distributed press releases that led to 16 media mentions and increased brand awareness by 85% in key markets.
  • Developed integrated marketing campaigns across digital, print, and social media channels, which increased online engagement by 62% in 2021.

Affiliations

  • Society of Human Resource Management
  • Rotary International
  • Association of Information Technology Professionals
  • Society for Marketing Professional Services (SMPS)
  • SEO Professionals Group on LinkedIn
  • Google Analytics Qualified Group
  • Lions Club
  • Association of Strategic Marketing (ASM)
  • Public Relations Society of America (PRSA)
  • Digital Advertising Alliance (DAA)

Certifications

  • Salesforce Certified Marketing Cloud Administrator
  • CompTIA Network+
  • ServSafe
  • Content Strategy for Professionals Certification from Northwestern University
  • Email Marketing Certification by HubSpot
  • CompTIA A+ Technician
  • Facebook Ads Product Developer I
  • Salesforce
  • Leadership in Public Relations Certification from Public Relations Society of America (PRSA)
  • Programmatic Advertising Certification by MediaMath

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