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Skills

  • Communications
  • First Aid/CPR
  • Brand Storytelling
  • Customer relationship management (CRM) ServiceNow
  • Strategic planning
  • Customer service
  • Marketing and advertising
  • Digital Brand Identity Management
  • Team building
  • Creative Brief Development

Work Experiences

  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved Innovation Award for innovative brand storytelling.
  • Achieved growth over the course of 2023.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Boosted customer satisfaction rates by 27% year-over-year.
  • Achieved 5 positive media mentions.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Oversaw the launch of 7 new products in order to increase market share and generate revenue of $12.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Marketing and Communications clients.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Achieved a 75% increase in brand engagement.
  • Prepared to bring 3+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Achieved a 72% increase in participation.
  • Accomplished Marketing and Communications Coordinator with a track record of launching influencer marketing campaigns, driving eCommerce sales growth by 65% for QuickBooks.
  • Marketing and Communications Coordinator is a proactive and innovative Marketing and Communications Coordinator with 14 years of experience converting sales leads and managing multiple territories.
  • Adept in managing influencer marketing campaigns, leading to 37% growth in follower engagement and 14% increase in eCommerce revenue.
  • Achieved a 60% boost in staff engagement.

Accomplishments

  • Crafted persuasive email copy that increased email sign-up conversions by 45% and lowered unsubscribe rate by 80% points.
  • Collaborated with external agency partners to launch influencer marketing campaigns that generated 11 brand mentions and expanded reach by 67% in 2022.
  • Assisted in crisis communication management during standard, successfully mitigating negative press coverage and improving public sentiment by 75%.
  • Authored content for internal newsletters and executive communications, driving a 25% improvement in staff engagement and information retention.
  • Developed integrated marketing campaigns across digital, print, and social media channels, which increased online engagement by 62% in 2021.
  • Conducted market research and competitive analysis to inform a product launch strategy, resulting in 4 new product placements and increased sales by 22%.
  • Led internal communications initiatives, which improved employee engagement metrics by 81% and enhanced alignment with corporate goals.
  • Planned and executed standard, generating 14 qualified leads and increasing pipeline revenue by 28%.
  • Collaborated with cross-functional teams to develop a cohesive brand voice, improving overall customer experience and increasing satisfaction metrics by 56%.
  • Managed the marketing budget of $15 and delivered campaign projects 43% under budget, while driving lead conversion by 31% points.

Affiliations

  • Rotary International
  • Association of Information Technology Professionals
  • Association for Supply Chain Management (APICS)
  • Association of Strategic Marketing (ASM)
  • Content Marketing Institute (CMI)
  • SEO Professionals Group on LinkedIn
  • International Council of Nurses
  • Email Marketing Professionals Association (EMPA)
  • National Communication Association (NCA)
  • Association of Direct Response Marketers (ADRM)

Certifications

  • Email Marketing Certification by HubSpot
  • Programmatic Advertising Certification by MediaMath
  • Display & Video 360 Certification by Google
  • First Aid/CPR Certified
  • Microsoft Certified Systems Engineer (MCSE)
  • Content Strategy for Professionals Certification from Northwestern University
  • SHRM Certified Professional (SHRM-CP)
  • Certified Professional in Public Relations and Communications (CPRC)
  • HubSpot Inbound Marketing Certification
  • CompTIA Security+

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