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Skills

  • Brand visibility enhancement
  • Microsoft Office Suite proficiency
  • Journalist Relationship Building
  • Sales strategies
  • Collaboration with creative teams
  • Audience Engagement Growth
  • MS Office
  • Customer satisfaction
  • Crisis Communication Strategies
  • Influencer marketing strategy

Work Experiences

  • Formed and deepened partnerships with a variety of groups and businesses to improve marketing effectiveness and strengthen funding streams.
  • Collaborated with freelance writers and content creators to build editorial calendars, increasing visibility of key themes throughout 2016.
  • Acted as the primary liaison between the company and media outlets, resulting in 3 high-profile media placements within 2015.
  • Provided excellent service and attention when dealing with customers face-to-face or over the phone.
  • Worked with the media to gain coverage for the company and its products, as well as to promote the company's brand.
  • Assisted in talent media training.
  • Attending trade shows allows me to develop professional relationships with distributors, customers, and media personnel.
  • Consistently timed press releases and updates.
  • Communicated with the media on a weekly basis in order to establish relationships and maximize press coverage.
  • Collaborated with cross-functional teams to produce engaging multimedia content that boosted social media engagement by 16%, increasing reach to 13 consumers.

Summaries

  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Achieved results across Chicago regions.
  • 9 years of experience as a knowledgeable public relations officer.
  • Boosted brand visibility by 21%.
  • Achieved consistent, positive coverage.
  • Costs were consistently reduced while profits were increased.
  • Provides a broad background in all aspects of marketing and marketing management, allowing for easy transition from vision and strategy to hands-on execution.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Public Relations Professional and team leader with 6 years of experience in program settings.
  • Ambitious Junior Publicist with hands-on experience.

Accomplishments

  • Enhanced brand narratives for each product launch across 4 digital platforms, driving engagement to increase by 70%.
  • Analyzed industry trends to position products in key publications, resulting in thought-leadership features and 54% increase in media impressions.
  • Generated 11-page press kits for product launches, increasing media coverage and securing 77% more press mentions.
  • Designed event-specific branding and marketing collateral, leading to 63% higher recognition for sponsor logos across all event materials.
  • Monitored and tracked performance against key media KPIs, resulting in 71% improvement in PR efforts and team efficiency.
  • Strategized PR campaigns for new product launches, leading to 14 million impressions and 9 of earned media coverage.
  • Researched
  • Delivered tailored communications strategies that effectively repositioned the organization’s brand, leading to a 40% rise in positive sentiment across 6 months.
  • Orchestrated PR campaigns that improved company sentiment, monitored through surveys showing a 15% uplift in public opinion.
  • Managed swift response to a potential PR crisis by developing a comprehensive communication plan that minimized negative press and protected the company's reputation.

Affiliations

  • Mentor, Local University PR Internship Program - Worked closely with students applying real-world strategies from current campaigns.
  • Entertainment Publicists Professional Society (EPPS)
  • Certified in Media Relations, PRSA, 2015
  • Project Management Institute
  • Women in Communications
  • Content Strategy Group Member for procedure
  • International Live Events Association (ILEA)
  • Certification in Adobe Experience Cloud - Implemented content personalization tools, supporting targeted messaging in multi-channel campaigns.
  • National Public Relations Student Society (PRSSA)
  • Institute for Public Relations (IPR) - Fellow

Certifications

  • PRINCE2 Foundation Certification – AXELOS
  • Certified Branding Professional (CBP) (Harbor & Co., 2020)
  • Marketing and Public Relations Fundamentals (category, 2023)
  • Influencer Marketing Strategy Certificate – initiative
  • Certified Public Information Officer (PIO) Training, Federal Emergency Management Agency (FEMA)
  • American Academy of Financial Management (AAFM)
  • Certificate in Event Planning and Media Coordination from Cedar Works
  • Digital Communication and Social Media Strategy Certification from procedure
  • Advanced Media Crisis Training Certification, process, 2020
  • Certified Crisis Management Professional (CCMP) - Crisis Management Association

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