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Skills

  • Microsoft Office Suite proficiency
  • Campaign management
  • Vendor negotiation
  • Strategic thinker
  • Operational improvement
  • Team leadership and development
  • Thought leadership content development
  • Copywriting and copyediting
  • Online copywriting
  • Customer service-oriented

Work Experiences

  • Achieved a 70% increase in market share.
  • Worked with the media to gain coverage for the company and its products, as well as to promote the company's brand.
  • Achieved results within 15 months of the relaunch.
  • Analyzed feedback from media professionals.
  • Collaborated with initiative.
  • Contributed to a 60% increase in attendance.
  • Learned risk assessment and process improvement to help with office needs.
  • Attracted 62% more participants from diverse ethnic communities.
  • Coordinated bilingual communications for program.
  • Boosted engagement by implementing storytelling into PR content, achieving a 84% increase in positive brand sentiment across all platforms.

Summaries

  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • With colleagues, customers, and external stakeholders, he is articulate, personable, and charming.
  • Client-focused Publicist looking to join a new team with cross-functional collaboration and process improvement skills.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Built and nurtured relationships across media outlets.
  • Confident and proactive in high-pressure situations.
  • Proven ability to think quickly and respond to questions in high-pressure situations.
  • Bringing 9 years of public relations experience to the table.
  • Accomplished in developing eco-conscious event strategies, reducing event waste by 25% while maintaining high levels of attendee satisfaction and brand integrity.

Accomplishments

  • Managed an event budget of $11, ensuring all financial goals were met within a 46% variance.
  • Conceptualized and managed a procedure social media push on Salesforce, yielding a 19% increase in content engagement and user acquisition.
  • Secured cost-effective vendors for program, reducing overall event expenditures by 48% while maintaining high service quality.
  • Created and executed social media influencer campaigns that increased the company’s following on Adobe Creative Suite by 84% over the past year.
  • Worked with sales teams to align PR efforts with lead-generation goals, supporting a lift of 63% in inbound inquiries.
  • Improved
  • Brokered strategic media partnerships that increased conference/event attendance by 30% and generated 10 in free press.
  • Developed media outreach strategies that garnered coverage in 4 top-tier publications, boosting website traffic by 54%.
  • Edited and standardized client interviews, speeches, and press statements to ensure alignment with brand tone and message.
  • Transformed underperforming PR campaigns by re-aligning messaging with key business objectives, resulting in 15% increase in earned media value.

Affiliations

  • Event Planning Committee Chair for metric
  • New York Women in Communications (NYWICI)
  • International Public Relations Network (IPRN)
  • International Association of Exhibitions and Events (IAEE)
  • Delegate, International Federation of PR Associations Conference – Shared best practices and innovative media outreach techniques.
  • Women in PR USA
  • Association for Public Policy Analysis & Management (APPAM)
  • Arthur W. Page Society
  • Jaycees
  • Professional Speechwriters Association (PSA)

Certifications

  • LinkedIn Marketing Solutions Fundamentals Badge (procedure, 2015)
  • Certified Brand Ambassador Professional (CBAP) from Cedar Works
  • Certificate in Corporate Communications – category
  • Advanced Media Relations Training from Summit Group
  • Strategic Communications Planning Certificate by Rutgers University
  • SEO Strategy Certification - SEMrush Academy
  • Certified Public Affairs Specialist (CPAS) - method
  • Certified Digital PR Consultant – framework
  • First Aid/CPR Certified
  • Certified Public Accountant (CPA)

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