Marketing resume examples by channel, from content to paid search

Content, email, social, paid media or brand: tie each campaign to the audience you reached and results you can back up with dates and numbers, using these marketing resume examples.

Resume examples for 8 marketing jobs
Professional resume templates
Easy editing as you go

Build My Marketing Resume

Marketing resume guide See templates

Marketing resume guide

How to write a marketing resume

Marketing experience is hard to judge when a campaign result is separated from the work behind it. Identify the audience, channel and responsibility that match the next role, then explain what you planned, produced, managed or analyzed. Evidence can come from a job or from a class or volunteer project, but a hiring manager should see your part before an impressive metric or a long list of tools. The Bureau of Labor Statistics overview of marketing managers describes marketing managers planning campaigns, studying market research and working with art directors and sales staff.

Campaign results lose their meaning in three common ways:

The marketing function and audience are not clear.
Campaign results omit the period, comparison or individual contribution.
Project samples show finished work without explaining your role.

Two marketers comparing two web page versions of an A/B test on a wall screen

Choose the marketing function and audience
Name the marketing function and audience most relevant to the job description. Content, paid media, lifecycle email, brand and marketing operations involve different decisions. Choose experience that shows the work the employer wants done. Content, email and paid media resume samples show how each channel is described, and the marketing job titles help you pick a target.
The builder's suggestions for your marketing title are a starting point, not finished copy. Rewrite them with your audience, channels and numbers so each result shows the work behind it.
Build My Marketing Resume
Put a campaign result in context
Describe the campaign or project, your responsibility and the channels you used. Add a measured result when you can explain the period, the comparison and your part. Do not claim a whole campaign's performance if you owned one piece of it. Edit the suggestions for campaign and channel work to name your own channels and numbers.
An email marketer might write:
“Rewrote the five-email welcome series after spotting a drop-off at email two, lifting click rate from 2.1 to 3.4 percent compared with the previous six weeks.”
Each job you add to the builder's work history, with its dates, is the place to pair a result with the work you owned. Add the channel, the time period and your part, so a hiring manager can tell your work from the wider team's.
Build My Marketing Resume
Explain ownership of project work
Volunteer, class or freelance campaigns can show planning and execution if you are early in your career, as long as you say which kind each one was. Use a portfolio link when you have permission, and explain what you created or analyzed instead of presenting sample work without context. Our articles on marketing careers help with getting started.
Class and volunteer campaigns can go in the builder as their own entries or in an optional projects section. Explain the audience and what you created, then add a portfolio link you have permission to share.
Keep campaigns and tools easy to scan
Roles and campaigns should be quick to spot. Keep tools to the ones the job description asks for and let your work history show how you used them. One or two portfolio links say more than a full campaign archive. Templates that keep campaign work easy to scan help here, and marketers who work close to sales or communications can browse sales, public relations and similar fields.
Flip between a few templates in the builder while the preview updates. Keep the one where your channels and results stand out, without letting a list of tools crowd out the work.
Build My Marketing Resume

How Rocket Resume helps

Give each campaign result its channel, its dates and your part:

Your channel and audience. State the channel, audience and your marketing role in the job entry before describing the campaign outcome.
Numbers with dates and context. Edit a campaign suggestion to include the period, comparison and your part so a reported result makes sense.
Your part in each project. Describe what you wrote, designed, analyzed or coordinated for each project so the finished work shows who did what.

Work through the marketing resume in this sequence:

Choose a template. Pick a template with room for campaigns, channels and portfolio links.
Add work experience. Add each marketing job with dates and describe the campaigns and channels you handled.
Select relevant skills. Choose skill suggestions for your channels, analytics tools and content work.
State your specialty. Use the summary to state your specialty, main channels and the audiences you know.

Build My Marketing Resume

Keep reading

Marketing resume templates recruiters love

Build My Marketing Resume