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Skills

  • WordPress and CMS Management
  • Audience Segmentation and Targeting
  • Multi-channel campaign integration
  • Analytical and Problem-Solving Skills
  • User Engagement Metrics Analysis
  • Digital campaign strategy development
  • Performance tracking and KPI reporting
  • Stakeholder communication and coordination
  • Return-on-investment (ROI) analysis
  • Organic Traffic Growth Tactics

Work Experiences

  • Achieved an immediate conversion rate increase of 68%.
  • Debriefing with internal teams and other creative agencies for campaign strategy development and idea generation.
  • Achieved 3 new followers across channels.
  • Achieved 16 views in its first week.
  • Addressed negative feedback on social media.
  • Coordinated the integration of third-party tools.
  • Achieved results over several months.
  • Achieved a 33% increase in registrations.
  • Created dynamic ads within Salesforce Ads.
  • Achieved a 45% cut in reporting turnaround time.

Summaries

  • Crafted cross-platform content strategies.
  • Developed brand-aligned voice and messaging strategies.
  • Adept in virtual content delivery.
  • Dedicated professional with expertise in managing online brand reputation, improving client satisfaction by 42% through prompt customer feedback responses. Strong focus on engagement and fostering positive public relations.
  • Achieved targeted results.
  • Delivered high-quality content strategies.
  • Adept at optimizing content strategies.
  • Demonstrated expertise in integrating SEO best practices.
  • Adept in social listening.
  • Aligned digital communication with business objectives.

Accomplishments

  • Executed a content strategy that doubled organic traffic in three years by improving keyword targeting and optimizing on-page SEO.
  • Executed multilingual content strategies to target global markets, contributing to a 61% growth in international online sales.
  • Used Salesforce to segment audiences effectively, creating customized content that aligned with user behavior resulting in 11 new quality leads over two years.
  • Optimized landing pages using Conversion Rate Optimization (CRO) techniques, achieving a 68% increase in monthly conversions.
  • Produced monthly analytics reports on campaign effectiveness, presenting insights that contributed to strategic recommendations and a 36% sales uplift.
  • Managed a budget of $17 for paid search campaigns, reducing cost-per-click (CPC) by 76% while increasing overall campaign ROI by 21%.
  • Implemented re-marketing strategies across ServiceNow that achieved a 47% return on ad spend by re-engaging lost prospects through targeted ads.
  • Implemented and managed targeted social media ads across Microsoft Excel, contributing to $14 in quarterly revenue growth.
  • Led the integration of a new marketing automation platform, reducing manual efforts by 64% and improving campaign scalability.
  • Spearheaded cross-departmental digital collaboration projects, leading to the seamless integration of Microsoft Excel, which reduced bottlenecks by 56%.

Affiliations

  • Achieved an SEO Specialist certification from SEMrush Academy, optimizing digital content for organic search performance.
  • Completed certification in Customer Relationship Management (CRM) through Salesforce Trailblazer, with experience in segmentation and targeting.
  • Certified in marketing automation via Workday and implementing automated workflows to streamline email marketing campaigns.
  • Member of the Association of National Advertisers (ANA), specializing in digital media trends and strategies.
  • Certified in Google Ads by Google Skillshop, demonstrating proficient management of paid search campaigns.
  • Enrolled in a Masterclass by Hootsuite Academy, achieving certification in advanced social media strategy and scheduling tools.
  • Completed Facebook Blueprint Certification, specializing in social media ad management and content strategy enhancement.
  • Active member of the Global Alliance for Public Relations and Communication Management (GA), focusing on digital and crisis communication.
  • Certified Professional Digital Marketer from the Digital Marketing Institute (DMI), covering areas of SEO, analytics, and CRM management.
  • Completed Google Analytics for Beginners and Advanced course, excelling in web tracking insights and user behavior analysis.

Certifications

  • Hootsuite Social Marketing Certification – 2023, framework
  • Brand Management: Aligning Business, Brand and Behavior 2022 - University of London
  • Moz SEO Essentials Certification, 2020, Moz Academy
  • Content Strategy for Professionals Certification, 2021, Northwestern University (Coursera)
  • Inbound Marketing Certification – 2017 – HubSpot Academy
  • Email Marketing Certification – 2016 – HubSpot Academy
  • Google Analytics Individual Qualification (GAIQ) - 2022 - Google
  • Twitter Flight School Certification, 2019, Twitter
  • WordPress SEO Certification, 2022, Yoast Academy
  • Certified Specialist in Paid Media Strategy, 2015, IAB

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