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Skills

  • Composed
  • Brand development and management
  • PowerPoint presentations
  • Sales reporting
  • Publishing expertise
  • Thought leadership content development
  • ROI analysis
  • Special events planning
  • Team Player
  • Quantitative and qualitative market research

Work Experiences

  • Built and maintained partnerships with influencers, generating $17 in earned media value over 6 months.
  • QuickBooks was used to create and print marketing materials such as product reviews, press releases, and advertisements.
  • Oversaw a team of 2 people who created original content and moderated members of an online community.
  • Achieved results within 8 months.
  • Looked at competitor pages to see if there were any backlink or keyword opportunities.
  • Achieved growth over 5 months.
  • Achieved a 21% increase in conversion rate.
  • Achieved a 62% increase in brand mentions.
  • Adapted content strategies accordingly.
  • Redesigned category's website, increasing monthly visits from 16 to 3.

Summaries

  • Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
  • Deadline-driven, high-energy person.
  • Competitor monitoring, marketing campaign conceptualization, and editorial content design are all skills I've honed.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Effective time management skills, technical tool familiarity, and strong team collaboration were all demonstrated.
  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.
  • Experienced Social Media Manager with success in driving innovation and early adoption of emerging technologies and platforms.
  • Account Supervisor with experience managing high-value customer projects efficiently and with care.
  • Marketing content that is high-quality and results-oriented is consistently delivered by an experienced marketing management professional.
  • Offers extensive media contacts and investor relations experience.

Accomplishments

  • Researched
  • Increased annual sales to nearly $14 through strategic marketing campaigns.
  • Resolved
  • Developed and implemented an innovative internal communications strategy to improve employee engagement through strategic messaging.
  • Decreased overall email volume by 18% while increasing eCPM, engagement and revenue.
  • Ran communications and public relations efforts on 17 category projects with budgets totaling $4.
  • Recorded
  • Launched aggressive growth plans that helped increase customer base from 7 to 13 customers.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Conceptualized and launched the initiative marketing campaign, which led to a 3% increase in sales.

Affiliations

  • Member of Social Media Marketing Society
  • International Council of Nurses
  • Member of the International Social Media Association (ISMA), staying current with new strategies across rapidly evolving platforms
  • Member of Interactive Advertising Bureau (IAB) to stay updated on digital media compliance
  • Contributor to Pinterest Business Community, driving organic engagement growth with custom campaign techniques
  • Jaycees
  • Completed Google Analytics Certification to solidify data-driven campaign planning skills
  • Project Management Institute
  • Association of Information Technology Professionals
  • Social Media Examiner Society membership with specialized focus on cutting-edge social strategy

Certifications

  • YouTube Certified (Content Ownership)
  • Certified Crisis Management and Communication Specialist
  • CompTIA Security+
  • Google Ads Search Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Sprout Social Agency Partner Certification
  • Social Media Marketing Certification from Coursera
  • Public Relations and Social Media Strategy Certificate
  • Certified Public Accountant (CPA)
  • Certified Influencer Relationship Manager

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