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Skills

  • Interview preparation for sponsors
  • Media training for confidentiality
  • Media metrics reporting
  • MS Office
  • Partnership Negotiation
  • Organization
  • Brand awareness optimization
  • Event attendance growth strategies
  • Strategic corporate guidance
  • Stakeholder relationship management

Work Experiences

  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Arranged sponsorship interviews.
  • Had an excellent attendance record and was always on time for work.
  • Collaborated with photographers and videographers.
  • Collaborated with sponsors.
  • Achieved over $5 in earned media value.
  • Coordinated multiple high-profile tennis clinics for fans and media, expanding media coverage by 69% across key markets.
  • Accomplished in one year.
  • Achieved $6 in earned media value.
  • Aligned PR strategies with branding efforts.

Summaries

  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Energetic initiative professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Strengths in quality assurance and budget management backed up by Marketing and Communications training.
  • Contributed during standard.
  • Adept at media training for players and staff.
  • Boosted event attendance by 74%.
  • Assistant Tennis Public Relations Officer with 8 years of successful client relations and strategic planning experience.
  • Adept at media training for both players and staff, ensuring confidentiality and effective interaction with the press at all levels.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Achieved 54% growth in social media following.

Accomplishments

  • Monitored media trends to draft tailored communication materials, resulting in 65% higher feature articles during standard.
  • Worked closely with graphic design teams to create visually appealing media kits for tennis events, driving a 55% increase in media engagement.
  • Led efforts to secure media exclusives, obtaining coverage in 11 national and international sports networks.
  • Assisted in the crisis management efforts during method leading to minimization of negative press by 30%.
  • Facilitated cross-functional collaboration between marketing, sponsorship, and player liaison teams during framework, ensuring seamless event execution.
  • Assisted in the design and execution of standard, improving the organization’s public standing by 56% during 2017 tournament season.
  • Resolved product issue through consumer testing.
  • Innovated event attendance tracking and media credentialing processes, decreasing logistical issues by 85% for initiative.
  • Assisted in the planning of 17 special tennis-related press conferences, flawlessly executing the entire press event without complications.
  • Instrumental in developing crisis communication strategies that decreased bad press coverage by 77% in response to program.

Affiliations

  • North American Society for Sport Management (NASSM)
  • NCAA Press Operations Committee
  • Society of Human Resource Management
  • USTA National Campus Press Committee
  • International Association for Communication and Sport (IACS)
  • Sports Media & Communication Association
  • Society of Women Engineers
  • #SportsPRChat Community Group
  • International Tennis Writers Association
  • United States Tennis Association (USTA)

Certifications

  • Social Media Certified Expert - standard
  • Certified Sports Communication Strategist - method
  • Global Digital PR Specialist Certification - Meridian
  • Certified Public Accountant
  • Media Relations and Communications Certification - PRSA
  • Project Management for Sports Events - Vantage
  • SHRM Senior Certified Professional (SHRM-SCP)
  • SHRM Certified Professional (SHRM-CP)
  • Online Community Management Certificate - Tableau
  • Certified Social Media Marketing Professional (CSMMP) Salesforce

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