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Skills

  • Product development
  • Public and media relations
  • Relationship development
  • Customer engagement initiatives
  • Team management
  • Cross-functional team collaboration
  • P&L Management
  • First Aid/CPR
  • Co-branding campaign management
  • Budgeting and Allocation 

Work Experiences

  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Achieved a $5 lift in sales.
  • Oversaw the launch of 5 new products in order to increase market share and generate revenue of $10.
  • Awarded OSHA.
  • Achieved a 70% boost in shelf visibility for Salesforce.
  • Analyzed trade marketing performance metrics to adjust future strategies, leading to a 26% year-over-year improvement in ROI.
  • Created, implemented, and improved national marketing initiatives to increase program product awareness and sales.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Accelerated customer engagement by 54%.

Summaries

  • Adaptable Trade Marketing Executive.
  • Excited to bring my stakeholder engagement experience to my new position.
  • Achieved results within one year.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Trade Marketing Executive is a proactive and innovative Trade Marketing Executive with 13 years of experience converting sales leads and managing multiple territories.
  • Achieved a 55% market share increase in 2016.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Accomplished in retail sales improvement tracking.
  • Achieved a 49% lift in in-store visibility.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.

Accomplishments

  • Documented and resolved category which led to metric.
  • Managed an 17 budget for trade marketing programs, optimizing ROI by implementing real-time optimizations.
  • Improved trade marketing KPIs by evaluating performance matrices, developing a revised strategy that led to a 64% ROI improvement.
  • Rolled out regional marketing initiatives designed to promote new product lines in the West Coast, resulting in 22% market penetration growth.
  • Drove 69% growth in B2B accounts by launching personalized promotional offers targeting key business partners.
  • Won the Innovation Award for Best Trade Marketing Strategy after increasing brand visibility and driving 50% sales growth during 2019.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed end-to-end budget allocation for process, reducing total costs by 37% while increasing campaign reach by 54%.
  • Spearheaded shopper-focused marketing campaigns that boosted sales revenue by 28% across 2 main retail channels.
  • Revitalized underperforming categories by introducing differentiated POS materials at 9 retail locations, lifting weekly sales by 64%.

Affiliations

  • American Medical Informatics Association
  • Association for Supply Chain Management (APICS)
  • Lions Club
  • American Marketing Association
  • Marketing Research Association (MRA)
  • International Association of Administrative Professionals
  • Association for Computing Machinery
  • Category Management Association (CMA)
  • Toastmasters
  • Independent Grocers Alliance (IGA)

Certifications

  • Trade Promotions and Analytics Certification by initiative
  • Google Analytics Individual Qualification (GAIQ) by Google
  • Cisco Certified Network Associate (CCNA)
  • Certified Business Analysis Professional (CBAP)
  • Customer Relationship Management (CRM) Master Certification by procedure
  • CompTIA A+ Technician
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA Security+
  • Facebook Blueprint Certification for Marketing Professionals
  • Microsoft Certified Systems Engineer (MCSE)

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