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Skills

  • Conversion rate optimization
  • Copywriting for digital and print mediums
  • First Aid/CPR
  • Effective stakeholder communication
  • Internal communication strategy implementation
  • Budgets
  • Content Strategy Development
  • Email marketing platforms like Jira
  • Google Analytics for content tracking
  • Process improvement

Work Experiences

  • Collaborated with the design team.
  • Authored 3 press releases for media distribution.
  • Collaborated with the product development team.
  • Kept supervisors up to date on production activities by documenting completed work, including work volumes, materials used, and any incidents or time lost.
  • Achieved a 38% better response rate.
  • Aligned web content with brand standard guides.
  • Collaborated with multiple stakeholders.
  • Conceptualized and executed Workday campaigns with the marketing team, contributing to a 17% increase in leads generation.
  • Achieved 39% growth in organic traffic.
  • Applied industry best practices in SEO.

Summaries

  • Achieved results within two years using keyword optimization techniques.
  • Crafted product descriptions for over 13 SKUs.
  • Achieved a 63% increase in organic traffic for Meridian.
  • Authored case studies for Miscellaneous clients.
  • Creates strategic subject lines.
  • Detailed knowledge of machine setup and adjustment.
  • Boosted email open rates by 18%.
  • Asana and Microsoft Office suite expert.
  • Achieved a 45% surge in customer engagement.
  • Dedicated category professional seeking Copy Specialist opportunity to put 9 years of experience in related roles to good use.

Accomplishments

  • Worked directly with the legal department to ensure all marketing materials were fully compliant, mitigating risk and avoiding potential 18 in penalties.
  • Enhanced product descriptions for e-commerce pages, with a 66% reduction in cart abandonment rates measured over 14 months.
  • Managed cross-platform social media content, growing engagement by 64% and increasing followers by 6 across 2 platforms.
  • Managed a team of 18 freelance writers, improving content workflow efficiency by 39% and meeting strict deadlines.
  • Collaborated with the design team to create more compelling promotional assets, resulting in a 67% higher conversion rate for PPC ads.
  • Optimized website copy for SEO using keyword research, contributing to a 57% increase in overall SERP rankings.
  • Collaborated with external agencies to co-create brand guidelines, aligning all future campaigns to drive a 60% brand recall uplift.
  • Collaborated with team of 10 in the development of system.
  • Edited and packaged 11 direct response campaigns that resulted in 6 additional revenue over 16-month campaigns.
  • Resolved product issue through consumer testing.

Affiliations

  • National Association of Independent Writers and Editors (NAIWE)
  • Project Management Institute
  • Interactive Advertising Bureau (IAB)
  • National Association of Social Workers
  • International Freelancers Academy
  • Society for Technical Communication (STC)
  • Association for Computing Machinery
  • Content Marketing Institute (CMI) Membership
  • International Council of Nurses
  • Certified Professional Copywriter (CPC) by procedure

Certifications

  • Google Analytics Individual Qualification (IQ)
  • American Writers & Artists Institute (AWAI) Copywriting Certification
  • Email and Newsletter Copywriting Certification 2018 - Northwind
  • Certified Public Accountant
  • Direct-Response Copywriting Certificate - Cedar Works
  • Salesforce
  • Persuasive Copywriting Certification - Udemy
  • Marketing Writing: Copywriting Tricks and Techniques 2022 - LinkedIn Learning
  • Certified SEO Specialist Cedar Works
  • ServSafe

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