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Skills

  • Audience analytics
  • Project organization
  • Creative direction and oversight
  • Organization
  • Strategy development
  • MS Office
  • Team management
  • Corporate communication strategies
  • Communications
  • Security systems

Work Experiences

  • Anticipated industry trends.
  • Achieved results by 2020.
  • Achieved 68% growth in followers.
  • Aligned content with industry trends.
  • Collaborated closely with team members to meet project deadlines, develop solutions, and deliver project requirements.
  • Championed the company’s first-ever in-house media production studio, reducing outsourced costs by $3 per quarter.
  • Saved money by developing functional solutions to method problems.
  • Assisted in the creation of program procedures.
  • Advised C-level executives on emerging media trends, influencing strategic shifts that enhanced brand perception and competitive positioning.
  • Jira was delivered to customer locations by me.

Summaries

  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Boosted brand awareness by 48%.
  • Achieved 69% increases in business returns.
  • Communicative and team-oriented, with ServiceNow expertise.
  • Senior Media Specialist with project management and data analysis abilities.
  • Intuitive when it comes to using metrics to track campaign results.
  • Achieved a noteworthy 41% ROI.
  • Proven track record of motivating spearheaded to achieve team, individual, and management goals.
  • Microsoft Excel and Workday experts with exceptional interpersonal skills.
  • Accomplished leader in corporate communication.

Accomplishments

  • Strengthened client media relations by achieving 49% improved response times during press inquiries, utilizing integrated project management tools such as Power BI.
  • Directed the execution and localization of multimedia content for system resulting in a 58% increase in regional engagement and a $35,000 boost in sales.
  • Increased lead generation conversion by 72% by producing 13 content types specialized for targeted media channels, including video, blogs, and digital ads.
  • Utilized category to track team progress and ensure that 6 media projects were completed on time and under budget, contributing $41,000 to the bottom line.
  • Led the global expansion of media campaigns to procedure, yielding a 23% growth in market share and an increase in brand loyalty by 84% points.
  • Built strong vendor relationships, securing discounts of up to 64%, and consistently negotiated improved terms, reducing overall project costs by $37,000.
  • Automated post-campaign reporting and performance analytics, reducing report generation time by 54%, and providing actionable insights for future campaigns.
  • Negotiated media buying contracts with a 32% cost reduction, optimizing both online and offline ad placements to boost campaign ROI by 37%.
  • Coordinated a series of 14 high-profile public relations campaigns, earning 5 media placements in top-tier industry outlets and garnering 49% more media exposure.
  • Achieved a 29% increase in SEO rankings through careful optimization of video metadata and media asset tagging, enhancing discoverability across platforms.

Affiliations

  • Participant in the Brand Compliance Task Force at the International Branding Association, ensuring adherence to digital and print media standards.
  • Frequent contributor to the Content Marketing Institute (CMI), presenting case studies on social media content creation in 2024.
  • Attendee at annual conferences of the Media Communications and Broadcasting Alliance (MCBA), contributing insights on corporate media event success.
  • Member of Digital & Direct Marketing Association (DDMA), focusing on lead generation through targeted ad placement strategies.
  • Member of the American Marketing Association (AMA), attending yearly workshops on data-driven advertising strategies since 2022.
  • Active in the International Social Media Club since 2015, with contributions to actionable guides for compliant content strategies.
  • Regular contributor to the Thought Leadership Series of the independent Media Professionals Association, focusing on innovation in media buys.
  • Member of Women in Media & Technology Leadership Initiative, facilitating discussions related to gender diversity and media leadership innovation.
  • Certified member of the International Association of Business Communicators (IABC) with specialization in media relations and crisis management.
  • Certified as a Crisis Communication Specialist by the Crisis Management Association (CMA) in 2015, with expertise in rapid-response media tactics.

Certifications

  • Certified Business Analysis Professional (CBAP)
  • ServSafe
  • Certified Social Media Manager (CSM) Cedar Works
  • SEO Specialization Certification - Coursera 2023
  • Microsoft Certified Systems Engineer (MCSE)
  • Twitter Flight School Marketing Certification
  • Certified Public Relations Specialist (CPRS)
  • Google Tag Manager Certification
  • Certified Public Accountant (CPA)
  • HubSpot Content Marketing Certification

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