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Skills

  • Invoice generation
  • Communications
  • Business operations
  • Inventory management
  • Cost per acquisition (CPA) reduction
  • Cross-platform media optimization
  • Professional business writing
  • Client relationship management
  • Research proficiency
  • Campaign performance tracking

Work Experiences

  • Championed the company’s first in-house media production studio.
  • Finished metric of project, which resulted in system.
  • Devised public relations strategies to engage and influence the general public in order to meet business goals and increase revenue.
  • Worked with others to brainstorm new category possibilities.
  • Coached a team of 13 junior content creators.
  • Aligned content with important milestones.
  • Learned vendor management and strategic planning to help with office needs.
  • Adjusted media buys.
  • Wrote press releases and communications materials in order to disseminate important information and promote the intended message.
  • Coached a team of 17 junior content creators, enhancing production efficiency and maintaining high-quality standards.

Summaries

  • Adept at managing 6+ media accounts.
  • Senior Media Specialist and team leader with 18 years of experience in initiative settings.
  • Lean certified
  • Expert in system with a strong aptitude for improved and implemented.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Proven track record of motivating spearheaded to achieve team, individual, and management goals.
  • Boosted ad performance.
  • Poised Senior Media Specialist with 12 years of experience planning special events and developing brand image strategies.
  • Adept at SEO best practices.
  • Intuitive when it comes to using metrics to track campaign results.

Accomplishments

  • Led cross-functional teams in a 9-month rebranding initiative, aligning digital, print, and PR strategies to transform brand perception in Miscellaneous.
  • Developed and executed content strategies for social media that aligned with corporate goals, driving a 52% growth in organic traffic over 2024.
  • Streamlined media placement strategies through advanced use of data analytics, reducing Cost per Acquisition (CPA) by 29%, resulting in a $52,000 overall savings.
  • Acted as the media spokesperson for Cedar Works, successfully managing rapid-response communications for potential PR crises, minimizing negative brand coverage by 85%.
  • Built strong vendor relationships, securing discounts of up to 64%, and consistently negotiated improved terms, reducing overall project costs by $37,000.
  • Achieved a 29% increase in SEO rankings through careful optimization of video metadata and media asset tagging, enhancing discoverability across platforms.
  • Strengthened client media relations by achieving 49% improved response times during press inquiries, utilizing integrated project management tools such as Power BI.
  • Utilized category to track team progress and ensure that 6 media projects were completed on time and under budget, contributing $41,000 to the bottom line.
  • Refined existing media workflows with automation tools, reducing project delivery time by 34% and cutting costs by $43,000 annually.
  • Increased lead generation conversion by 72% by producing 13 content types specialized for targeted media channels, including video, blogs, and digital ads.

Affiliations

  • Active contributor to the Global SEO Practitioners Forum, spotlighting best practices that led to increased web traffic percentages.
  • Panelist at the Global Media Strategy Conference (GMSC), speaking on the future of radio and print in a digital-first world since 2021.
  • Member of the International Media Council (IMC), collaborating on cross-country projects related to global media planning.
  • Member of the Association for Social Media Professionals (ASMP), actively involved in seminars for social media crisis management and recovery.
  • Member of the Broadcast Advertising Club of America (BACA), awarded ‘Best Media Strategy’ for innovative communication approaches in 2022.
  • Active member of the Public Relations Society of America (PRSA), earning recognition for innovative communication strategies in 2018.
  • Certified member of the Advertising Research Foundation (ARF), employing data analytics to optimize media spends and performance metrics.
  • Volunteer presenter at Media Marketing Expo (MMX), leading workshops on optimizing media buying for enhanced budget efficiency.
  • Member of the Society for Media Communication Experts (SMCE), contributing to best practices white papers on multichannel strategy.
  • Participant and presenter at Global Advertising Summit, focusing on platform-specific digital content strategies.

Certifications

  • Google Tag Manager Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Hootsuite Social Media Marketing Certification
  • CompTIA A+ Technician
  • Advanced Social Media Strategy Certification - Hootsuite
  • ServSafe
  • Moz SEO Essentials Certification Program
  • Adobe Marketing Cloud Practitioner Certification
  • Certified Digital Marketing Specialist - Strategy & Planning (Summit Group 2024)
  • American Academy of Financial Management (AAFM)

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