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Skills

  • Packaging
  • Publishing expertise
  • Public relations
  • Market research
  • Sales strategies
  • Team Leadership
  • Fluent in Portuguese
  • Accomplished manager
  • Special events planning
  • Excellent interpersonal skills

Work Experiences

  • Wrote press releases, guest blog posts, and informational articles as off-site SEO content.
  • Worked with internal business divisions, agency partners, and local vendors to ensure that all marketing communications materials were delivered on time and on budget.
  • Was in charge of negotiating with event sponsors.
  • Set up on average 13 interviews and other forms of contact with company executives per month.
  • Got better.
  • Was in charge of a team of 18 product managers, which I mentored, developed, and managed.
  • I'm in charge of event planning and execution on a budget.
  • Wrote newsletter marketing copy and presentation materials for special projects.
  • Wrote content for the annual report of the organization.
  • Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.

Summaries

  • Service-driven
  • Events Manager with 17 years of experience in budget management and a track record of success in content creation and management.
  • Marketing content that is high-quality and results-oriented is consistently delivered by an experienced marketing management professional.
  • Exhibited exceptional time management, leadership, and communication skills.
  • Working with sales teams to run successful framework marketing campaigns is a proven track record.
  • Innovative
  • Events Manager is an entrepreneur who is passionate about fostering productive relationships with clients, partners, and coworkers.
  • Expert in SEO optimization and the creation of highly-targeted web content that generates inbound traffic.
  • Exceptional at developing and implementing acquisition and adoption strategies.
  • Strong understanding of how to develop and grow a customer base using both inbound and outbound marketing strategies.

Accomplishments

  • Advised
  • Created
  • Initiated
  • Increased company revenue by $7 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Ran communications and public relations efforts on 16 standard projects with budgets totaling $9.
  • Streamlined
  • Conceptualized and launched the metric marketing campaign, which led to a 15% increase in sales.
  • Increased revenue by $11 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Reduced cost per acquisition rates by 9% through a successful targeted email acquisition campaign.
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.

Affiliations

  • Certified in hybrid event technology implementation through Asana
  • Member of the Professional Convention Management Association (PCMA)
  • Contributor to Global Meetings Industry Day events hosted by system
  • Contributor to industry publications on event management through standard
  • Member of the National Association for Catering and Events (NACE)
  • Volunteer event consultant for a local charity supporting procedure
  • Member of Hospitality Sales and Marketing Association International (HSMAI)
  • Member of the International Live Events Association (ILEA)
  • Earned Event Planning and Management certification from Summit Group in 2016
  • Frequent participant in educational webinars hosted by MeetingsNet

Certifications

  • Certificate in Virtual Events Management from procedure
  • Certified Special Events Professional (CSEP) - process, 2018
  • Certified Audio-Visual Specialist for Events (CAVS), AVIXA 2022
  • Event Management Certification, framework 2019
  • Advanced Leadership in Event Management by Ironclad Systems 2021
  • Risk Management for Events, International Festivals and Events Association (IFEA) 2020
  • Venue Management School Certification by International Association of Venue Managers (IAVM)
  • Advanced Event & Catering Certification, National Association for Catering and Events (NACE) 2019
  • Certified in Hotel Industry Analytics (CHIA) - American Hotel & Lodging Educational Institute (AHLEI)
  • Association for Project Management (APM)

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