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Senior Brand Manager resume examples

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Skills

  • Focus group moderation
  • Campaign management
  • Music showcase training
  • Territory Sales Experience
  • Problem resolution
  • Marketing and advertising
  • Product development
  • MS Office
  • Contract auditing
  • Heavy lifting

Work Experiences

  • Achieved a 73% rise in customer engagement.
  • Boosted engagement by 62%.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Sold and distributed over $4 worth of ServiceNow.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Marketing and Communications clients.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Planned and executed events and marketing programs that resulted in 13 times the number of qualified leads that were expected.
  • Implemented optimal sales strategies for the Seattle market in order to meet commercial objectives.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Sold and distributed over $15 worth of SAP.

Summaries

  • Achieved 20% market share growth.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Dynamic communicator who consistently outperforms company goals and expectations.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Achieved 9 incremental sales growth within 2015.
  • Senior Brand Manager is a proactive and innovative Senior Brand Manager with 17 years of experience converting sales leads and managing multiple territories.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Expert at keeping track of trends and seizing new opportunities.

Accomplishments

  • Recorded
  • Reduced
  • Documented
  • Design: Responsible for creative design for prominent metric.
  • Initiated
  • Documented and resolved process which led to procedure.
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.
  • Monitored
  • Developed and managed a comprehensive brand overhaul that improved brand perception and awareness by 62% in the Midwest over one year.
  • Managed

Affiliations

  • Promotion Marketing Association (PMA)
  • National Black MBA Association (NBMBAA)
  • Association of Information Technology Professionals
  • Digital Analytics Association (DAA)
  • American Advertising Federation (AAF)
  • Jaycees
  • Sales and Marketing Executives International (SMEI)
  • OmniChannel Marketing Alliance (OMA)
  • Academy of Marketing Science (AMS)
  • Customer Experience Professionals Association (CXPA)

Certifications

  • Kantar BrandZ Certification
  • Digital Marketing Certified Associate (DMCA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Neuromarketing Fundamentals Certification (process)
  • Amazon Advertising Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Diploma in Digital Marketing Strategy (Beacon Labs, 2022)
  • Google Certified Professional Cloud Architect
  • CompTIA A+ Technician
  • Influencer Marketing Strategy Certification (via Workday or 2020)

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