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Skills

  • Communications
  • Team management
  • Digital print equipment operation
  • Safety standards and protocols
  • Commercial press operation
  • Leveraging analytics tools in media strategy
  • CTP process knowledge
  • Managing journalist databases with initiative
  • Team building
  • Print service job delivery

Work Experiences

  • Acted as primary contact for media inquiries, facilitating interviews and publishing over 17 articles in Miscellaneous sector.
  • Boosted brand awareness by 26%.
  • Built a corporate press database that improved engagement tracking, leading to an efficiency increase of 31% in outreach efforts.
  • Transported SAP to two years customer locations.
  • Built strategic partnerships with influential journalists, leading to consistent media recognition of corporate initiatives, including system.
  • Looked at each printer's daily density readings to see if there were any quality issues.
  • Ran the press to ensure the highest print quality and productivity with the least amount of scrap.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Acted as primary contact for media inquiries.
  • Achieved a 67% competitive edge in industry press attention.

Summaries

  • Achieved measurable boosts in media impressions.
  • Achieved successful communication outcomes.
  • Achieved over 40% increase in positive media attention.
  • Printing Press Operator with extensive knowledge of printing processes and printer maintenance.
  • Contributed to a successful $18 fundraising initiative.
  • Achieved 46% growth in industry media exposure.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved favorable media mentions.
  • Strengths in risk assessment and process improvement backed up by Miscellaneous training.
  • Dedicated Printing Press Operator with 5 years of process maintenance experience.

Accomplishments

  • Crafted compelling press releases that resulted in 57% increase in top-tier news outlet mentions.
  • Led media relations for category, resulting in record-breaking press mentions and 34% increase in brand engagement.
  • Analyzed media impressions and sentiment using ServiceNow, providing key insights that shaped process strategy, yielding 60% improved response rate.
  • Project-managed regional PR campaigns, contributing to a 65% uptick in local media mentions and increased market awareness.
  • Worked with marketing team to improve media coverage rates by 65% with targeted press pitches.
  • Developed targeted press strategies to enter new markets in the Midwest, delivering 85% growth in brand exposure.
  • Achieved complete media penetration in the Northeast for the successful launch of Asana with coverage from 18 key outlets.
  • Achieved 52% media reprieve during a crisis situation by executing an effective rapid response strategy.
  • Demonstrated expertise in media tracking and analytics, reporting 77% growth in press mentions and improved campaign KPIs.
  • Prepared executive talking points, fact sheets, and briefings that resulted in 39% improvement in interview success rate.

Affiliations

  • International Public Relations Association (IPRA)
  • American Medical Informatics Association
  • Global Alliance for Public Relations and Communication Management
  • Society of Professional Journalists (SPJ)
  • National Association of Black Journalists (NABJ)
  • American Marketing Association
  • Digital PR Academy Certification (2020)
  • Lions Club
  • Media Ethics Advisory Committee (2023)
  • Toastmasters

Certifications

  • Certified Reputation Management Professional (CRMP) by Summit Group
  • CompTIA Network+
  • Strategic Communications Certification from process
  • Press Release Writing and Distribution Specialist from procedure
  • Promoting Corporate Social Responsibility (CSR) Accreditation from Vantage
  • Certified Public Accountant
  • Social Media Marketing Certification by HubSpot
  • Communication Strategy and Partnerships Certification Program from initiative
  • Crisis Communications Management Certificate from The Chartered Institute of Public Relations (CIPR)
  • Strategic Media Buying & Placement Certification by initiative

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