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Skills

  • Promotions planning skills
  • Market research expertise
  • RFI Scanners
  • Team management
  • Marketing strategy
  • Cross-functional team collaboration
  • Expert in SAP
  • Organization
  • Problem resolution
  • Security systems

Work Experiences

  • Co-developed an SEO strategy that tripled organic traffic and led to 12 new client inquiries in 2018.
  • Advised top-tier clients on Go-To-Market strategies.
  • Collaborated with cross-functional teams to ensure that marketing campaigns aligned with product development timelines.
  • Co-developed an SEO strategy.
  • Aligned recommendations with overall business goals.
  • Chaired weekly performance review meetings.
  • Gathered competitor information and conducted an analysis of pricing, product sales, and marketing strategies.
  • Wrote reports and presentations to illustrate research findings.
  • Used my skills in Microsoft Excel to create attractive and high-quality marketing graphics.
  • Gathered and analyzed consumer information, such as demographics, preferences, and buying patterns.

Summaries

  • Strategic and collaborative, with strong networking skills and a track record of forming strong professional alliances.
  • Procedure, process, and system are all available.
  • Active leader with excellent communication and collaboration skills.
  • Experienced in conducting market research surveys and communicating the results to stakeholders.
  • Communicative and team-oriented, with SAP expertise.
  • Risk assessment in procedure settings and cross-functional collaboration in client relations settings.
  • Six Sigma certified
  • Professional who is both intelligent and insightful.
  • Over 2 years of industry success, a diligent Market Research Analyst skilled in survey coordination and execution has demonstrated.
  • Strategic thinker with expertise in process improvement.

Accomplishments

  • Conducted in-depth competitive analysis and identified unique value propositions that led to the creation of a new brand positioning to attract 57% more audience.
  • Successfully maximized ad spend efficiency, increasing return on ad spend (ROAS) by 37% using process.
  • Developed SEO-centric website content, increasing organic traffic by 21% and improving the overall conversion rate to 60%.
  • My event-driven marketing strategy for framework increased attendee participation by 60%, directly correlating to a 69% increase in leads.
  • Optimized pricing strategies in coordination with sales teams, which led to $80,000 additional revenue in just system.
  • Increased client retention rate by 75% through the execution of retention-driven loyalty programs for Microsoft Excel.
  • Collaborated with cross-functional teams to launch Asana, resulting in $110,000 in revenue within one year.
  • Orchestrated successful influencer marketing campaigns that boosted brand impressions by 11 and grew audience reach by 18%
  • Conceptualized and led a targeted ad campaign for Meridian that increased ecommerce sales by $238,000 in two years.
  • Created and executed data-driven local SEO campaigns that doubled foot traffic to Harbor & Co.’s physical locations in Boston.

Affiliations

  • Digital Marketing Group of America (DMGA) - Involved in active discussions and training on paid ad optimizations and brand communication strategies.
  • Facebook Blueprint Certification - Expertise in optimizing digital advertising spend across Facebook and Instagram platforms.
  • American Marketing Association (AMA) Membership, contributing to industry discussions and attending annual conferences to stay updated on marketing trends.
  • Google AdWords Certification - Specialized in pay-per-click (PPC) advertising and Google Display ad campaigns
  • Salesforce Trailblazer for Marketing Cloud Certification achieved 2020, expertise in creating and optimizing email and email-marketing automation campaigns.
  • National Retail Federation (NRF) Digital Advertising Member - Advocate for emerging trends in retail and e-commerce marketing in digital spaces.
  • Interactive Advertising Bureau (IAB) Member, actively participating in webinars on programmatic advertising and industry standards.
  • Digital Marketing Certified Associate (DMCA) - Strong focus in managing multi-million-dollar digital advertising campaigns with measurable impact.
  • Certified Advertising Specialist (CAS) from PPAI - Demonstrated hands-on knowledge of advertising strategies through promotional campaigns.
  • Content Marketing Institute (CMI) Member - Continuous involvement in workshops on content strategy and brand storytelling.

Certifications

  • Google Ads Certification
  • CompTIA Network+
  • Adobe Creative Cloud Certification (Photoshop, InDesign) ServiceNow
  • Facebook Blueprint Certification
  • Cisco Certified Network Associate (CCNA)
  • Certified Business Analysis Professional (CBAP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Association for Project Management (APM)
  • Advanced Social Media Strategy Certification ServiceNow
  • Certified Public Accountant (CPA)

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