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Skills

  • Employee training
  • Multi-Task Management
  • Microsoft Office Suite expert
  • Quantitative analysis
  • Skilled multi-tasker
  • Sales tracking
  • EpiServer
  • Digital advertising
  • Start-up background
  • Brand development

Work Experiences

  • Handled customer complaints and feedback.
  • Planned campaigns with the help of the sales team.
  • Was in charge of creating eye-catching, engaging, and viral digital ads to promote Workday.
  • Conceptualized and wrote project briefs to help outside vendors and internal stakeholders get started on their work.
  • Return-on-investment and profit-loss projections were evaluated.
  • Kept track of the product market and tweaked marketing strategies as needed.
  • Was in charge of a team of 8 product managers, which I mentored, developed, and managed.
  • Looked at sales and marketing data to see how I could improve my strategies.
  • Sought advice.
  • Looked at ad and promotion programs to see if they were compatible with public relations efforts.

Summaries

  • Professional in digital marketing with sales, marketing, and account management experience.
  • Marketing Manager with experience in copywriting and editing, list selection, email marketing, social media marketing, and campaign production.
  • Account management training in risk assessment and framework.
  • Gained a thorough understanding of the target audience and competitors to develop effective marketing messaging.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • To boost long-term growth, be proficient in product monetization and mobilization strategies.
  • Pragmatic
  • With an exceptional ability to multitask and monitor product markets, she is successful in both traditional and digital marketing.
  • Focused on relationship building and transformational leadership.
  • Team leadership, coordination, and planning are among the most valuable skills.

Accomplishments

  • Negotiated contracts with external vendors and agencies, securing 26% better rates and driving successful project outcomes.
  • Secured partnerships with 13 high-profile brands to boost campaign reach and enhance brand visibility.
  • Spearheaded a multi-channel national campaign that awarded my team Excellence Award for best promotional campaign in 2020, leading to a 49% boost in brand recognition.
  • Increased revenue by $10 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Optimized campaign budgets, saving the company 8% while maintaining quality and outreach efficiency.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with team of 17 in the development of initiative.
  • Achieved 23% growth in customer retention through personalized promotion campaigns and improved customer engagement strategies.
  • Reduced promotional execution time by 75% through process optimizations and cross-departmental communications.
  • Increased global eCommerce sales by 7% in one year.

Affiliations

  • National Sports Marketing Network (NSMN)
  • International Council of Nurses
  • International Live Events Association (ILEA)
  • American Medical Informatics Association
  • Chief Marketing Officer (CMO) Club
  • Experiential Marketing Association (EMA)
  • Promo Marketing Association (PMA)
  • Toastmasters
  • Public Relations Society of America (PRSA)
  • Hospitality Sales and Marketing Association International (HSMAI)

Certifications

  • Digital Marketing Leadership Certification - ServiceNow
  • Cisco Certified Network Associate (CCNA)
  • Business Development Fundamentals - NASP (National Association of Sales Professionals), 2023
  • Certified Sponsorship & Endorsement Professional - Vantage
  • Certified Public Accountant (CPA)
  • Certified Protection Officer (CPO)
  • Certified Marketing Director (CMD) - 2018
  • Google Certified Professional Cloud Architect
  • First Aid/CPR Certified
  • Hootsuite Social Media Marketing Certification – 2024

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