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Skills

  • Social media strategy
  • PeopleSoft
  • Vendor negotiation
  • Budget Management
  • First Aid/CPR
  • Budgeting
  • P&L Management
  • Client and Vendor Relationship Management
  • Cross-functional team leadership
  • MS Office

Work Experiences

  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved industry-leading results for program customers through implemented.
  • Achieved 18% click-through rates.
  • Achieved a 65% increase in qualified leads.
  • Oversaw the launch of 13 new products in order to increase market share and generate revenue of $4.
  • Allowed for strategic adjustments.
  • Contributed to overall funding for 2023's marketing campaigns.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Adept at scaling virtual event platforms.
  • Adept at orchestrating multi-channel event marketing strategies, blending social media, email, and influencer campaigns to drive audience engagement and increase event visibility by 18%.
  • Achieved a 45% improvement in audience engagement.
  • Innovative marketing leader with 5+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Accomplished Event Marketing Manager.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Clear understanding of budget management and cross-functional collaboration as well as budget management training.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Achieved recognition with a Excellence Award.

Accomplishments

  • Established on-site and virtual event feedback loops, leading to a 82% increase in satisfaction scores from attendees.
  • Managed 17 virtual events during 2023, achieving 84% increase in participant engagement through interactive tools.
  • Led cross-functional teams of 6 to execute method events in Boston, accommodating over 18 attendees.
  • Piloted a hybrid event model to accommodate both in-person and online audiences, serving over 13 attendees for initiative.
  • Initiated and fine-tuned follow-up strategies for event participants, increasing email engagement by 66% and improving CRM tracking.
  • Directed logistics for conference seating, catering, and AV setup, successfully managing 3 attendees across 15 sessions.
  • Developed guerrilla marketing tactics for event promotion, boosting foot traffic by 44%. Received 5 real-time media mentions.
  • Designed and implemented an attendee registration system that lowered no-show rates by 21% for procedure.
  • Collaborated with the PR team to secure 6 media placements, driving a total audience reach of over 2.
  • Integrated advanced analytics tools to measure attendee behavior, facilitating data-driven decisions that improved engagement by 27%.

Affiliations

  • Jaycees
  • Global Business Travel Association (GBTA)
  • American Medical Informatics Association
  • International Association of Exhibition and Events (IAEE)
  • Professional Convention Management Association (PCMA)
  • Marketing Research Association (MRA)
  • HubSpot Marketing Software Certification
  • Association of Information Technology Professionals
  • American Marketing Association
  • National Association for Catering and Events (NACE)

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • First Aid/CPR Certified
  • CompTIA Network+
  • CompTIA A+ Technician
  • Certified Conference and Events Professional (CCEP)
  • HubSpot Inbound Marketing Certification
  • Content Marketing Certification ServiceNow
  • Project Management Professional (PMP)
  • Certified Trade Show Marketer (CTSM)
  • Digital Marketing Institute (DMI) Pro Certification

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