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Skills

  • Operational improvement
  • Relationship development
  • Project management
  • PeopleSoft
  • Campaign management
  • Regulatory compliance
  • Product development
  • Strategic planning
  • A/B testing
  • Content calendar oversight

Work Experiences

  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Boosted company authority within the industry.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Built and nurtured relationships with influential online media.
  • Built strategic partnerships with top content creators in Marketing and Communications that resulted in 85% more visibility and credibility.
  • Achieved industry-leading results for framework customers through optimized.
  • Created, implemented, and improved national marketing initiatives to increase process product awareness and sales.

Summaries

  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved a 64% reduction in load time.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a 82% increase in brand engagement.
  • Achieved a 46% drop in bounce rate.
  • Competent marketing manager with a track record of driving business growth through the implementation of standard strategies.
  • Achieved a 26% higher conversion rate.
  • Digital Communications Manager is a proactive and innovative Digital Communications Manager with 10 years of experience converting sales leads and managing multiple territories.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.

Accomplishments

  • Documented and resolved procedure which led to metric.
  • Developed and executed a digital campaign strategy that increased website traffic by 63% within 7 months.
  • Analyzed customer demographics and used insights to target new audience segments, leading to a 20% increase in brand loyalty.
  • Managed a digital marketing budget of $11, optimizing spend allocation to decrease cost-per-acquisition by 48%.
  • Optimized e-commerce platform messaging, increasing cart conversion rates by 71% and reducing cart abandonment by 78%.
  • Led cross-functional teams in the planning and delivery of digital communication strategies, securing 15 in new partnerships for 2021.
  • Introduced CRM system to streamline digital communications, improving customer retention by 79% across three years.
  • Leveraged email A/B testing, achieving a 44% increase in click-through rates for program.
  • Established influencer marketing campaigns that drove 75% higher engagement and SAP adoption within Marketing and Communications.
  • Identified and integrated new social media channels, growing brand presence by 43% within 9 months.

Affiliations

  • American Medical Informatics Association
  • Search Engine Marketing Professional Organization (SEMPO) Affiliate
  • Freemason
  • International Webmasters Association (IWA) UX/UI Specialist
  • Certified Brand Strategist with the program
  • Association for Computing Machinery
  • Mobile Marketing Association (MMA) - Global Member
  • Email Experience Council (EEC) Active Member
  • WordPress Professional Community, active in Denver
  • American Society of Safety Professionals

Certifications

  • Professional Certificate in Digital Communication Strategy - system
  • CompTIA A+ Technician
  • Content Strategy for Digital Marketers Certification - Harbor & Co.
  • ServSafe
  • Digital Transformation Certification - program
  • SHRM Certified Professional (SHRM-CP)
  • Conversion Rate Optimization Certificate - Ironclad Systems
  • Certified Web Analytics Specialist - Meridian
  • Certified Public Accountant (CPA)
  • Certified Professional in Social Media (CPSM) - Ironclad Systems

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