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Skills

  • Safety measures
  • Contract auditing
  • Process equipment
  • Communications
  • Excel in procedure
  • PeopleSoft
  • Excellent communication
  • Process improvement
  • Budgets
  • Bilingual in Mandarin

Work Experiences

  • Raised brand awareness by creating and managing social media channels, resulting in a 4% increase in social media engagement.
  • Responded quickly to customer concerns and resolved category issues using strategic planning and process improvement.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Daily fuel inspections, including preloading and quality control, were something I helped with.
  • Quickly identified problems and alerted Digital Marketing Executive to any potential project delays.
  • Provided management with category updates on renewal progress, at-risk renewals, and renewal forecasts.
  • Got better.
  • Implemented marketing strategies that resulted in a customer base growth of 5%.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Summaries

  • Demonstrated ability to cultivate relationships with key retail clients in order to expand client accounts and maintain business growth.
  • A quick study who has worked in a variety of design fields to help companies strengthen their brands and grow their revenue.
  • Excellent communicator and team player looking for a position as a QA analyst with a forward-thinking company.
  • Customer-focused, strategic-thinking salesperson with more than 20 years of experience in developing relationships, cultivating partnerships, retaining top accounts, and expanding profit channels.
  • Customer service specialist with 4 years of process experience who is dedicated and detail-oriented.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Digital Marketing Executive with 17 years of successful project management and client relations experience.
  • Professional with over 12 years of experience in project management and process improvement initiatives across the enterprise.
  • Skills in strategic planning and vendor management are available.
  • Over 4 years of experience as a high-performing leader and operations manager, delivering successful improvements in business operations, profitability, and team development.

Accomplishments

  • Collaborated with influencers within category which expanded brand reach and increased conversions by 58%.
  • Increased sales 8% over 6 months.
  • Utilized heat-map tools and behavioral analytics to improve website user paths, reducing drop-off rates by 57%.
  • Contributed to product launch marketing efforts that resulted in Workday gaining 16 new customers within two years.
  • Managed an email marketing campaign using ServiceNow, achieving a 71% higher-than-average open rate.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Executed a content syndication strategy for SAP, generating a 46% increase in qualified leads within the past year.
  • Created and executed successful initiative marketing campaigns that drove a 41% increase in product sales in the past year.
  • Partnered with content creators to develop SEO-optimized blog content, resulting in an organic traffic boost of 46% over 3 months.
  • Achieved a 84% decrease in bounce rate through the optimization of landing page UX/UI across mobile and desktop platforms.

Affiliations

  • Google Analytics Certified by Cedar Works – Certification obtained in 2017
  • Greater Chicago Digital Marketing Group (Local Networking Organization)
  • Society of Women Engineers
  • Society for Digital Agencies (SoDA) Member, Boston Chapter
  • Online Marketing Certified Professional (OMCP) Certified 2023
  • SEO Professional Membership, Moz Academy 2015
  • Certified Partner, Google AdWords PPC Specialist 2020
  • Chartered Institute of Marketing (CIM) Certified in Digital Strategy 2018
  • Lead Instructor for Digital Advertising Workshops at process, 2020-2019
  • American Marketing Association (AMA), Member since 2017

Certifications

  • Facebook Certified Creative Strategist Professional
  • HubSpot Content Marketing Certification
  • Online Marketing Certified Professional (OMCP)
  • Advanced Google Analytics Qualification
  • Content Marketing Institute Certification
  • CompTIA A+ Technician
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Blueprint Certification in Buying and Planning
  • SEMrush SEO Fundamentals Certification
  • Project Management Professional (PMP)

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