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Skills

  • Budgets
  • Customer service
  • Team management
  • Budget management for paid ads
  • Audience segmentation techniques
  • Hashtag campaign execution
  • Brand Visibility Optimization
  • Strategic planning
  • Junior marketer training and mentorship
  • SEM trend knowledge

Work Experiences

  • Achieved 7 monthly views.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Achieved a 14-ROI boost for Tableau.
  • Boosted brand mentions by 62%.
  • Achieved results in Q18.
  • Achieved growth within a one year.
  • Aligned product launches with social ads.
  • Increased sales by $9 through brand awareness and key marketing efforts.
  • Achieved a 46% higher conversion rate.

Summaries

  • Achieved a 79% time reduction for scheduling.
  • Social Media Marketer is a multi-talented Social Media Marketer who is consistently rewarded for planning and operational improvements.
  • Achieved results over several months.
  • Achieved results in as little as the past year.
  • Achieved results in several months.
  • Achieved a 41% time-saving on manual postings.
  • Social Media Marketer with 17 years of successful vendor management and risk assessment experience.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Proven track record of creating effective marketing plans that drive new traffic to websites.

Accomplishments

  • Specialized in crafting personalized video storytelling, which helped increase website landing page conversions by 49%.
  • Worked as part of a 9-member team on launching a global rebranding campaign across social platforms that resulted in over 10 new leads.
  • Developed audience segmentation strategy resulting in 83% improvement in targeting accuracy and ROI across Facebook and Instagram ads.
  • Developed a monthly analytics report dashboard on social performance, allowing for improved decision-making and delivering a 46% increase in engagement.
  • Led the adoption of new social media monitoring technologies, improving response time to customer inquiries by 83%.
  • Managed paid social media budget of $17, delivering 55% more impressions while decreasing cost per acquisition by 15.
  • Automated post scheduling with Workday tools, reducing manual workload by 29% and improving content consistency.
  • Integrated omnichannel marketing strategies across social, email, and web platforms, scaling up conversion rates by 83%.
  • Facilitated an industry-first TikTok ad campaign that generated 17 million views and acquired 9 new followers within three years.
  • Created and managed a 12-month content calendar, leading to consistent messaging and a 42% rise in audience retention across all platforms.

Affiliations

  • Association of Information Technology Professionals
  • Twitter Flight School - Completed course in advanced campaign management on Twitter.
  • Online Marketing Certified Professional (OMCP) - Focused on ROI-driven strategies in social media platforms.
  • Certified Influencer Media Buyer - Attended classes on coordinating influencer marketing partnerships.
  • Toastmasters
  • International Association of Administrative Professionals
  • International Social Media Association (ISMA) - Participated in online discussions about launching trending topic-focused campaigns globally.
  • International Association of Business Communicators (IABC) - Engaged with like-minded professionals focused on digital and social communication.
  • Women in Digital - Actively involved in workshops around social media tactics catered towards digital transformation.
  • Facebook BluePrint - Completed courses such as system, applying best practices to social media advertising.

Certifications

  • CompTIA Security+
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce
  • Buffer Certified Social Media Manager
  • ServSafe
  • Facebook Certified Marketing Science Professional
  • Google Digital Garage: Fundamentals of Digital Marketing
  • Project Management Professional (PMP)
  • Google Ads Certification
  • Google Data Studio Certification

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