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Skills

  • Attention to detail
  • A/B testing
  • Cross-functional team collaboration
  • Economic and Industry Research
  • Consumer Survey Development
  • Adobe Creative Cloud
  • Analytics and seo
  • Brand awareness tracking
  • Communications management
  • Audience segmentation

Work Experiences

  • Analyzed customer demographics and trends in standard, leading to a 59% increase in targeted marketing efficiency.
  • Entered method data into Asana databases, streamlining analysis procedures for speed and precision.
  • Collaborated on a 2018-long market research initiative.
  • Assessed customer feedback for multiple product lines and advised on refinements that resulted in a 11 point NPS score improvement.
  • Collaborated on a 2017-long market research initiative that led to a successful product expansion into Denver with a 74% growth in brand awareness.
  • Planned and executed events and marketing programs that resulted in 16 times the number of qualified leads that were expected.
  • Collaborated with cross-functional teams.
  • Awarded Excellence Award for innovative research.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Tracked standard data and tweaked marketing campaigns, which resulted in a 17% increase in sales.

Summaries

  • Analyzed social media metrics.
  • Strengths in project management and vendor management backed up by Marketing and Communications training.
  • Collaborated with cross-functional teams.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Analyzed social media metrics, leveraging insights to drive a 35% improvement in engagement on platforms such as Salesforce.
  • Market Research Analyst Intern is a multi-talented Market Research Analyst Intern who is consistently rewarded for planning and operational improvements.
  • Collaborative team player adept at working with external vendors to design surveys, helping deliver insights from 10 customer responses that enhanced product decisions.
  • Collaborative and strategic thinker, leveraging competitor analysis and customer persona development to guide impactful business decisions across departments.
  • Achieved a 78% improvement in marketing campaign effectiveness.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.

Accomplishments

  • Assessed the impact of promotional campaigns through customer feedback analysis, identifying key improvement areas that enhanced campaign efficacy by 22%.
  • Optimized social media marketing by analyzing customer engagement data, resulting in a 21% increase in ad effectiveness.
  • Performed regression analysis to forecast sales trends across category regions, reducing forecast error by 77%.
  • Designed and executed market research studies to assess customer satisfaction, resulting in a 56% improvement in customer loyalty scores.
  • Resolved product issue through consumer testing.
  • Refined demand forecasting methodology using QuickBooks, reducing inventory holding costs by $9.
  • Conducted quantitative and qualitative research to identify consumer preferences, resulting in a 41% increase in customer retention across Tableau.
  • Participated in the deployment of surveys across the Southeast, enhancing data collection processes and improving response rates by 67%.
  • Delivered industry trend reports for Asana, leading to a 64% increase in strategic alignment across company divisions.
  • Enhanced consumer research methodologies by implementing automated sentiment analysis tools, improving lead conversion rates by 68%.

Affiliations

  • Customer Insights and Analytics Association (CIAA) - Member
  • Insights Association - Market Research Certification Candidate
  • SPSS Users Group - Active Participant Since 2019
  • American Society of Safety Professionals
  • International Association for Data Science & Analytics (IADSA) - Research Intern
  • Global Data Research Internship Program - Participant 2015
  • Net Promoter System (NPS) Forum - Contributor
  • National Business Research Institute (NBRI) - Research Analyst Circle
  • International Society for Market and Social Research (ESOMAR) - Aspiring Expert Track
  • The Data Visualization Society - Contributor

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • ServSafe
  • First Aid/CPR Certified
  • Google Analytics Individual Qualification (GAIQ)
  • CompTIA Security+
  • CompTIA Network+
  • HubSpot Marketing Software Certification
  • Research Data Management and Sharing Certificate by Coursera
  • SQL for Data Science by Coursera
  • Marketing Attribution Models by Tableau

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