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Skills

  • Strategic planning
  • Team building
  • Regulatory compliance
  • Content creation (blogs, whitepapers, videos)
  • Customer service
  • Brand development
  • B2B and B2C marketing experience
  • MS Office
  • Project management
  • Operational improvement

Work Experiences

  • Oversaw the launch of 11 new products in order to increase market share and generate revenue of $16.
  • Orchestrated method and category advertising campaigns to drive marketing efforts.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Implemented optimal sales strategies for the Atlanta market in order to meet commercial objectives.
  • Achieved results over a 4-month period.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved results within a 14-month span.
  • Achieved an ROI of $9 in 2018.

Summaries

  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Achieved results on Jira within 12 month span.
  • Achieved top keyword rankings.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Acquired 11 new customers.
  • Costs were consistently reduced while profits were increased.
  • Strengths in process improvement and project management backed up by Marketing and Communications training.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Monitored competitive SEM insights and adjusted bidding strategies, resulting in 28% improvement in overall campaign effectiveness.
  • Implemented heat mapping tools like Hotjar to analyze website user behavior, reducing bounce rate by 37% within 2 months.
  • Created a rebranding digital strategy that drove a 51% increase in brand engagement across social platforms.
  • Developed and tested personalized email campaigns using data insights from CRM, increasing open rates by 59% and driving revenue growth.
  • Optimized Google Tag Manager configurations to track key actions, resulting in improved campaign performance insights for Asana.
  • Refined Google Ads targeting and ad copy through continuous testing, reducing CPC by 35% and increasing ad ROI by 74%.
  • Resolved product issue through consumer testing.
  • Spearheaded the introduction of Google Analytics event tracking, providing actionable insights that increased web engagement rates by 72% in method.
  • Created high-conversion landing pages for PPC campaigns, reducing the bounce rate by 77% and increasing lead generation.
  • Introduced voice search optimization, boosting voice-driven web visitors by 42% over the past year months.

Affiliations

  • Project Management Institute (PMI) – Digital Product Focus
  • Google Ads Certified Professional
  • Jaycees
  • Attendee and Member of ContentTECH Summit
  • Founder of Digital Growth Meetup – Atlanta Chapter
  • Inbound Marketing Certified from HubSpot Academy
  • Rotary International
  • International Council of Nurses
  • Professional Affiliate of the SEO Professionals Organization
  • Certified Online Marketing Practitioner from Online Marketing Institute

Certifications

  • CompTIA Network+
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Microsoft Advertising Certification
  • Google Ads Certification - performance reporting
  • CompTIA A+ Technician
  • Digital Marketing Leadership Diploma - Meridian
  • Cisco Certified Network Associate (CCNA)
  • Certified Email Marketing Specialist - Digital Marketer
  • CompTIA Security+
  • Yahoo Native Ads Certification

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