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Skills

  • Collaboration with sales teams
  • Budgeting and Allocation 
  • Process improvement
  • Organization
  • Budgets
  • Project organization
  • Corporate Communications
  • Market Analysis
  • PeopleSoft
  • First Aid/CPR

Work Experiences

  • Achieved results within 6 months.
  • Achieved a 22% improvement in bounce rate.
  • Achieved 51% lift in lead generation.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved a 60% lower bounce rate in 13 months.
  • Achieved results over the past year.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Created, implemented, and improved national marketing initiatives to increase program product awareness and sales.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Analyzed competitors' digital marketing strategies.

Summaries

  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Acquired 11 new customers.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Digital Marketing Officer is a proactive and innovative Digital Marketing Officer with 3 years of experience converting sales leads and managing multiple territories.
  • Achieved 16% revenue increases across digital touchpoints.
  • Accomplished in leading cross-functional teams, having spearheaded rebranding campaigns that boosted customer engagement by 63% and increased website traffic by 16 in one year.
  • Achieved top keyword rankings.
  • Innovative marketing leader with 10+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept at omnichannel digital marketing campaigns.

Accomplishments

  • Built automated CRM workflows, leading to a 78% decrease in response time to customer inquiries.
  • Led a Google Ads campaign that increased clicks by 18% while decreasing the average cost-per-lead by 70%.
  • Created a rebranding digital strategy that drove a 51% increase in brand engagement across social platforms.
  • Designed and executed holiday marketing campaigns, generating an additional $16 in incremental revenue for Microsoft Excel.
  • Collaborated with team of 5 in the development of initiative.
  • Implemented rebranding digital assets across all paid and organic channels, boosting brand impressions by 38% on social platforms.
  • Analyzed email marketing performance to improve open and click-through rates by 79% using A/B testing methods.
  • Conducted comprehensive customer segmentation analysis, driving a 44% improvement in targeted marketing campaign results.
  • Enhanced e-commerce website performance by optimizing security protocols, resulting in 27% increase in checkout completions.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • American Marketing Association (AMA) Membership
  • National Association of Social Workers
  • Society of Women Engineers
  • HubSpot Academy Certified Professional
  • Certified in Advanced Google Display Network by Google Academy
  • Toastmasters
  • Social Media Examiner Society – Expert Subscription
  • Affiliate of ConversionXL Institute (CXL) – Optimization and Growth
  • Facebook Certified Digital Marketing Associate
  • Women in Digital Marketing Association

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Certified Public Accountant
  • Google Certified Professional Cloud Architect
  • Google Shopping Ads Certification
  • Digital Marketing Leadership Diploma - Meridian
  • Google Mobile Sites Certification
  • Certified Email Marketing Specialist - Digital Marketer
  • Amazon Advertising Sponsored Ads Certification
  • Google Display & Video 360 Certification
  • CompTIA Security+

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