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Skills

  • Client communication
  • Customer service
  • Staff management
  • Team building
  • PeopleSoft
  • Regulatory compliance
  • Strategic planning
  • Public and media relations
  • Cost-per-acquisition (CPA) optimization
  • Project organization

Work Experiences

  • Analyzed competitors' digital marketing strategies to uncover gaps, leading to a 81% market share increase in Chicago.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved 51% lift in lead generation.
  • Achieved 73% more checkout completions.
  • Achieved results over a 4-month period.
  • Achieved a 24% market share increase in Chicago.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved a 22% improvement in bounce rate.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved a 31% reduction in acquisition cost.

Summaries

  • Within Marketing and Communications, senior Digital Marketing Officer and outstanding performer in workflow optimization and vendor management.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Digital Marketing Officer is a proactive and innovative Digital Marketing Officer with 3 years of experience converting sales leads and managing multiple territories.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Prepared to bring 5+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Aligned marketing objectives with business outcomes.
  • Digital Marketing Officer with 18 years of successful team leadership and process improvement experience.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.

Accomplishments

  • Designed and executed holiday marketing campaigns, generating an additional $16 in incremental revenue for Microsoft Excel.
  • Rebranded and launched Jira website, leading to a 25% increase in conversion rates and enhanced user experience.
  • Introduced voice search optimization, boosting voice-driven web visitors by 42% over the past year months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led SEM strategy across 16 regions, increasing PPC search traffic by 61% while decreasing CPC by 45% for Workday.
  • Implemented content marketing strategies that fueled a 21% increase in inbound traffic and 28% in customer leads.
  • Created a rebranding digital strategy that drove a 51% increase in brand engagement across social platforms.
  • Collaborated with team of 5 in the development of initiative.
  • Documented and resolved system which led to method.
  • Implemented heat mapping tools like Hotjar to analyze website user behavior, reducing bounce rate by 37% within 2 months.

Affiliations

  • Facebook Certified Digital Marketing Associate
  • Attendee and Member of ContentTECH Summit
  • National Association of Social Workers
  • HubSpot Academy Certified Professional
  • Society of Human Resource Management
  • American Marketing Association (AMA) Membership
  • Project Management Institute
  • Association for Supply Chain Management (APICS)
  • Jaycees
  • Analytics Evangelist with the Digital Analytics Association (DAA)

Certifications

  • Google Shopping Ads Certification
  • Advanced Google Tag Manager Fundamentals - procedure
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Google Display & Video 360 Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant
  • Certified Google Analytics Trainer
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA Network+
  • Marketo Certified Expert (MCE)

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