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Skills

  • Event Branding and Messaging Alignment
  • Brand visibility enhancement through events
  • Public and media relations
  • Customer Experience Improvement Through Events
  • Email Marketing for Event Registrations
  • Budgets
  • Category equipment
  • Marketing and advertising
  • Attendee engagement strategies
  • Product development

Work Experiences

  • Boosted post-event conversion to paying customers by 50%.
  • Collaborated with cross-functional teams.
  • Aligned event themes with marketing messaging.
  • Achieved industry-leading results for process customers through implemented.
  • Achieved a 63% increase in repeat business year-over-year.
  • Achieved Top Performer for excellence in event marketing following the successful execution of process with 16+ participants.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Planned and executed events and marketing programs that resulted in 11 times the number of qualified leads that were expected.

Summaries

  • Achieved conversion rates as high as 16%.
  • Achieved a 37% increase in audience size.
  • Achieved a 59% rise in product trials.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 79% attendee conversion rate.
  • Innovative marketing leader with 6+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Leader who is detail-oriented, attentive, and decisive.
  • Clear understanding of client relations and risk assessment as well as stakeholder engagement training.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Created and implemented post-event surveys, improving event NPS score by 42% and providing valuable insights for future events.
  • Resolved product issue through consumer testing.
  • Achieved Innovation Award for implementing greener, more sustainable event solutions, reducing overall event waste by 44%.
  • Crafted and executed a comprehensive event feedback loop that reduced customer attrition rates by 53% and improved subsequent event design.
  • Trained and mentored a team of 9 junior marketers, improving team efficiency by 18% due to streamlined event processes.
  • Coordinated the launch of an experiential marketing campaign at program, growing social media impressions by 67% over method.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with external PR agencies to enhance pre- and post-event media coverage, resulting in 7 feature placements in key industry publications.
  • Led cross-functional team for framework, achieving 27% under budget while delivering 72% higher participant satisfaction.
  • Developed targeted, data-driven outreach campaigns, leading to 32% increase in qualified attendee registrations for flagship conference.

Affiliations

  • Event Industry Council (EIC) Member
  • Exhibitor Media Group – Event Marketing Membership
  • American Society of Safety Professionals
  • International Council of Nurses
  • Institute of Event Management
  • Bizzabo Event Marketing Academy Certification
  • American Marketing Association (AMA) - Event Marketing Special Interest Group
  • Lions Club
  • American Society of Association Executives (ASAE)
  • Global Marketing Executive Association (GMEA)

Certifications

  • Facebook Certified Planning Professional
  • Certified Trade Show Marketer (CTSM) by Exhibitor Live
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Social Media Marketing Professional by Vantage
  • Facebook Certified Digital Marketing Associate
  • Google Ads Certification
  • First Aid/CPR Certified
  • ServSafe
  • Certified Digital Event Planner by Vantage
  • Cisco Certified Internetwork Expert (CCIE)

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