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Skills

  • Tailored Content Distribution Solutions
  • Market Analysis & Adaptation for Publishers
  • Content Monetization Strategy Development
  • Cross-functional team collaboration
  • Digital marketing optimization
  • Client Consultation & Strategic Advising
  • Technical Issue Troubleshooting & Resolution
  • Attaining Revenue Targets by Strategic Partnerships
  • Platform Integration & Workflow Streamlining
  • Data-driven decision making

Work Experiences

  • Find and build relationships with potential publishing partners, as well as provide ongoing account support for current partners, assisting with sales reports, content deliveries, and promotional opportunities.
  • Applied data-driven recommendations.
  • Achieved 57% faster publication times.
  • Built strong relationships with partners in Chicago.
  • Built strong relationships with partners in Seattle, demonstrating advanced knowledge of regional content consumption trends to support growth initiatives.
  • Created customized KPI dashboards.
  • Contributed to the development and launch of Jira, impacting partner adoption rates with an increase in usage by 39%.
  • Created co-branded campaigns.
  • Achieved an Employee of the Year for excellence in client services.
  • Achieved a 70% reduction in partner dissatisfaction incidents.

Summaries

  • Content optimization.
  • Cross-functional team player with extensive experience in coordinating communication between publishers, product teams, and marketing departments. Facilitated improved collaboration that increased partner engagement by 53%.
  • Consistently exceeded quarterly growth metrics by 75%.
  • Collaborated with partners to implement campaigns.
  • Achieved a 57% increase in partner profitability.
  • Change-driven consultant with extensive experience.
  • Created customer-centric support systems.
  • Achieved measurable performance enhancements across 3 client accounts.
  • Accomplished leader of international expansion projects.
  • Achieved a 53% increase in customer retention.

Accomplishments

  • Collaborated with cross-functional teams to deliver data-driven insights to 16 publisher partners, boosting their content production speeds by 59%.
  • Provided personalized consulting services to top-tier partners, contributing to an additional $2 in monthly average recurring revenue across the board.
  • Improved publisher satisfaction by designing a feedback loop mechanism that increased customer support efficiency by 18%, resulting in method.
  • Optimized Workday integration for multiple publishers, reducing time to market by 43% while maintaining consistent traffic and revenue levels.
  • Led a product update initiative that reduced onboarding time for new partners by 25% and enhanced their ability to navigate core functions from day one.
  • Improved cross-team communication by implementing Salesforce, facilitating easier tracking of technical issues and improving response times by 15%.
  • Increased the portfolio of strategically aligned partners by 81%, leading to direct expansion of standard and successfully growing the partner ecosystem.
  • Successfully kicked off a new product feature pilot for procedure, achieving 25% early adoption and producing meaningful publisher feedback for future updates.
  • Created customized KPI dashboards, enabling key partners to track performance metrics, resulting in $12 in incremental revenue within 3 months.
  • Spearheaded revenue retention initiatives, resulting in a 50% reduction in churn rate among high-value publishing partners.

Affiliations

  • Mentor, Professional Development Program for Digital Media, offering guidance for new professionals entering the world of digital publishing partnerships.
  • Member, Association of Media and Entertainment Counsel (AMEC), focusing on legal issues and contract negotiations relevant to digital content.
  • Board Member, Local Digital Media Association, focusing on managing smaller-scale local digital publishing partnerships.
  • Member, Digital Analytics Association (DAA), staying updated on the latest trends in data-driven decision-making relevant to digital media.
  • Affiliate, American Marketing Association (AMA), incorporating cutting-edge marketing tactics for digital audience growth.
  • Contributor, process Partner Programs, supporting publisher services through beta testing for new API functionalities.
  • Certified, Google Analytics Certification 2019, leveraging actionable insights to optimize publisher traffic and engagement.
  • Active Participant, International Publishers Association (IPA), focusing on global publishing market trends and regulatory changes.
  • Collaborator, Digital Media Licensing Association (DMLA), engaging with licensing best practices through peer networks.
  • Member, Media Publishers' Association, contributing to and learning from industry insights on media growth strategies.

Certifications

  • Certified Content Marketing Strategist - Lakeside Partners
  • Certified Scrum Master® (CSM) - Summit Group
  • Certified Advertising Operations Specialist (CAOS) - Ironclad Systems
  • Google Ads Display Certification
  • Data Studio Qualified by Google
  • Social Media Marketing Certificate by Coursera
  • Accredited Professional by Interactive Advertising Bureau (IAB)
  • Certified Executive in CRM Systems Administration - Salesforce Brightline
  • Meta Certified Digital Marketing Associate
  • Certified Programmatic Specialist Lakeside Partners

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