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Skills

  • Client Retention Strategy Development & Execution
  • Subscription Model Launch Assistance
  • Platform Integration & Workflow Streamlining
  • Click-Through Rate Optimization
  • Publishing Partner Relationship Troubleshooting
  • Data-driven decision making
  • Customized Content Performance Reports
  • Onboarding & Training for New Publishing Partners
  • Affiliate Marketing Campaign Management
  • Project Leadership in International Initiatives

Work Experiences

  • Delivered training to partners.
  • Coordinated with Portland stakeholders to ensure smooth partner transitions into Workday, achieving a 68% success rate in integrations.
  • Built strong relationships with partners in Chicago.
  • Collaborated with product, marketing, and publishing teams.
  • Built and maintained a CRM system for partner tracking, enabling 18 real-time analyses and saving 11 hours of manual reporting per week.
  • Advised partners on content monetization opportunities.
  • Created co-branded campaigns.
  • Achieved 57% faster publication times.
  • Created customized KPI dashboards, enabling key partners to track performance metrics, resulting in $10 in incremental revenue within 13 months.
  • Achieved a 70% reduction in partner dissatisfaction incidents.

Summaries

  • Accomplished professional in affiliate marketing.
  • Achieved a 53% increase in customer retention.
  • Boosted CTR by 51% across key affiliate accounts.
  • Customer-driven publisher services advocate.
  • Collaborated with partners to implement campaigns.
  • Achieved 58% growth in new subscribers in 2015.
  • Created customer-centric support systems.
  • Contributed to growth initiatives.
  • Content optimization.
  • Customer-driven publisher services advocate with a proven ability to improve client satisfaction ratings. Consistently maintained a 84% satisfaction rate and earned recognition as Innovation Award for excellence in service.

Accomplishments

  • Devised and implemented operational strategies that reduced publication times by 80%, using HubSpot tools which led to standard.
  • Improved cross-team communication by implementing Salesforce, facilitating easier tracking of technical issues and improving response times by 15%.
  • Successfully kicked off a new product feature pilot for procedure, achieving 25% early adoption and producing meaningful publisher feedback for future updates.
  • Optimized Workday integration for multiple publishers, reducing time to market by 43% while maintaining consistent traffic and revenue levels.
  • Initiated a competitive landscape analysis for key partners, identifying $12 in untapped market opportunities that translated into an actionable market penetration strategy.
  • Leveraged Tableau to troubleshoot and resolve technical issues, reducing downtime by 37% for partners and increasing publisher retention.
  • Led the successful onboarding of 18 new international publishers from Seattle in 2015, contributing to a 46% increase in the global reach of partnership networks.
  • Increased the portfolio of strategically aligned partners by 81%, leading to direct expansion of standard and successfully growing the partner ecosystem.
  • Delivered on-time quarterly reports and performance audits to 4 key partners, enabling real-time business impact assessment and adjustments.
  • Created strategic partnerships and alliances that expanded the company’s footprint into Seattle, resulting in $17 in additional ad revenue over 13 months.

Affiliations

  • Member, Professional Association for Subscription-Based Models (PASBM), learning the latest innovations in subscription marketing and retention tactics.
  • Board Member, Local Digital Media Association, focusing on managing smaller-scale local digital publishing partnerships.
  • Member, Interactive Advertising Bureau (IAB), attending workshops and forums focused on marketing trends and ad technology.
  • Participant, API Developer Conferences, 2020, focusing on improving integration processes critical for publisher services platforms.
  • Member, International Digital Publishing Forum (IDPF), actively contributing to industry standards for ePub format innovation.
  • Participant, Future of Publishing Summit 2024, engaged in sessions on the evolving landscape of subscription-based business models.
  • Collaborator, Digital Media Licensing Association (DMLA), engaging with licensing best practices through peer networks.
  • Participant, Partner Success Strategy Symposium, 2016, discussing strategies to enhance onboarding and partner satisfaction.
  • Member, eMarketing Association Network, actively learning strategies for enhancing digital marketing initiatives for publishers.
  • Mentor, Professional Development Program for Digital Media, offering guidance for new professionals entering the world of digital publishing partnerships.

Certifications

  • New York Times Certificate in Digital and Social Media Marketing
  • Certified Programmatic Specialist Lakeside Partners
  • Certified Facebook Marketing Expert - Cedar Works
  • Data Studio Qualified by Google
  • Certified Sales and Marketing Professional (CSMP) - Brightline
  • Customer Success Certification by SuccessHACKER
  • Project Management Professional (PMP) Ironclad Systems
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Certified HubSpot CMS Designer
  • Certified Executive in CRM Systems Administration - Salesforce Brightline

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