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Skills
- Proficiency in [CRM Software]
- Organic search optimization (SEO)
- Public awareness campaign oversight
- Audience engagement metric analysis
- Competitive analysis and response planning
- Interview coordination with media outlets
- Reputation Management
- Digital content creation
- Speech and script development
- Multi-channel campaign development
Work Experiences
- Worked with customer service and PR teams to devise effective communications to address potential complaints, reducing negative press by [Percentage]%.
- Enhanced information flow by [Percentage]%.
- Ensured compliant communications.
- Mitigated potential brand damage.
- Implemented proactive media outreach.
- Orchestrated a regional crisis communication plan.
- Achieved [Award] for creative communications.
- Partnered with Human Resources to develop a comprehensive internal communications plan that enhanced employee alignment during organizational changes.
- Increased positive press coverage by [Percentage]%.
- Designed and deployed a social listening system.
Summaries
- Assistant Director of Communications with a focus on improving team workflows and communication structures, reducing project timelines by [Percentage]%.
- Managed complex communication campaigns across multiple platforms.
- Strong background in leveraging social media.
- Drafted speeches and media kits.
- Trusted communications advisor.
- Robust experience in content distribution.
- Strategic thinker skilled in earned media value measurement.
- Creative and influential communications leader driving favorable media attention and positive press, positioning the brand for [Percentage]% improved market perception.
- Developed public relations programs.
- Messaging standardization across [Number] regional teams.
Accomplishments
- Collaborated with cross-functional teams to launch a new corporate communications platform, improving internal communication and reducing email volume by [Percentage]%.
- Initiated and conducted market research to inform content strategy, leading to a [Percentage]% increase in reader engagement across [Channel or Platform].
- Ensured seamless communication during leadership transitions, maintaining employee morale and avoiding significant internal disruptions.
- Authored thought leadership articles for executive team, resulting in [Number] publications in top-tier industry outlets.
- Collaborated with the marketing team to develop and execute successful storytelling strategies, improving customer engagement by [Percentage] across [Channels].
- Managed relationships with external press and media consultants, securing [Number] placements in national and international publications in [Timeframe].
- Introduced analytic tools for tracking communication campaign performance, leading to [Percentage]% more data-driven decisions.
- Drove editorial calendar planning for multi-channel communication initiatives, leading to timely delivery of [Number] high-impact campaigns in [Timeframe].
- Coordinated cross-departmental collaboration to align on communications strategies, resulting in a [Percentage]% improvement in messaging consistency.
- Led crisis communications for [Event], maintaining public trust and minimizing negative media coverage by [Percentage]%.
Affiliations
- International Association of Business Communicators (IABC)
- National Press Club
- Council of Public Relations Firms
- Institute for Public Relations (IPR)
- Media Relations Professionals of Canada
- Association of Media & Publishing
- International Public Relations Association (IPRA)
- American Marketing Association (AMA)
- Social Media Club [Location] Chapter
- Content Marketing Institute (CMI)
Certifications
- Google Analytics Individual Qualification (GAIQ)
- Certified Strategic Communication Manager (SCMP)
- Google Certified Search Ads Professional
- Certified Social Media Manager (CSMM)
- Media Training Certification [Organization] [Year]
- Google Analytics 4 (GA4) Certification [Year]
- Strategic Public Relations Management Certification [Institution/Location]
- Google Ads Display Certification
- Digital Marketing Institute Certified Digital Marketing Leader
- Facebook Certified Planning Professional
Resources
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