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Skills

  • Written documentation
  • Supervising staff
  • Building media relations
  • Metrics-based communication strategies
  • Content Strategy Development
  • Caller information obtainment
  • Press release drafting
  • Influencer outreach program development
  • Strategy development
  • Knowledgeable in Microsoft Excel

Work Experiences

  • Analyzed competitor activities.
  • Built and maintained relationships with key local influencers.
  • Achieved a 73% increase in brand recognition.
  • Assisted in event preparation.
  • Authored quarterly reports on communication efforts.
  • Achieved 42% growth in social following.
  • Built and managed relationships with key stakeholders in order to gain a better understanding of business priorities and accomplishments in order to strategically position and promote the company's excellence.
  • Completed 9 successful partnerships.
  • Put in place policies and guidelines to ensure that content was accurate and that branding standards were met.
  • Adjusted strategy and messaging.

Summaries

  • Adept at working with customer service and PR teams.
  • To achieve goals, a highly visible and influential communications leader serves a variety of audiences and media.
  • Clear understanding of stakeholder engagement and quality assurance as well as stakeholder engagement training.
  • Experienced in putting marketing concepts into practice, as well as prioritizing and managing a diverse portfolio of projects.
  • Achieved a 58% increase in engagement metrics.
  • Achieved a 15% uplift in positive brand exposure.
  • Assistant Director of Communications with 12 years of successful performance reporting and workflow optimization experience.
  • Assistant Director of Communications with a focus on improving team workflows and communication structures, reducing project timelines by 80%.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.
  • Accomplished leader in cross-functional team environments.

Accomplishments

  • Documented and resolved program which led to initiative.
  • Formulated and led digital communication campaigns that contributed to a 32% growth in targeted online populations.
  • Resolved product issue through consumer testing.
  • Managed cross-departmental communication efforts for multiple product launches, reducing time to market by 83%.
  • Executed a public relations campaign that resulted in a 27% growth in positive company sentiment across key outlets.
  • Facilitated media training workshops for over 15 executive leaders, increasing their message clarity and confidence in public presentations.
  • Collaborated with cross-functional teams to launch a new corporate communications platform, improving internal communication and reducing email volume by 80%.
  • Managed public relations award submissions, resulting in recognition at category for 2023 for outstanding corporate communication.
  • Championed a comprehensive brand refresh project, repositioning the company and driving a 42% increase in media mentions.
  • Managed relationships with external press and media consultants, securing 13 placements in national and international publications in 6 months.

Affiliations

  • International Communicators Network
  • Society of Human Resource Management
  • International Council of Nurses
  • American Marketing Association
  • International Association of Business Communicators (IABC)
  • Media Relations Professionals of Canada
  • Public Relations Society of America (PRSA)
  • Speech Communication Association (SCA)
  • National Communication Association (NCA)
  • International Crisis Communication Association

Certifications

  • Certified Professional in Management (CPM)
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Certified SEO Specialist Lakeside Partners
  • Media Training Certification Northwind 2016
  • Adobe Certified Expert (ACE) in Digital Video
  • Google Analytics Certification
  • Content Marketing Institute Certification
  • Google Certified Search Ads Professional
  • Certified Public Accountant (CPA)
  • Google Certified Professional Cloud Architect

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