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Skills

  • Marketing and Communications research
  • Employee training
  • Increasing public awareness
  • Traditional advertising planning
  • Google Analytics
  • Cross-functional team leadership
  • Digital advertising
  • Microsoft Office Suite expert
  • Sales tracking
  • Excellent written and verbal communicator

Work Experiences

  • Pursued certification in Lean to improve my creative sales skills and ability to influence decision-makers.
  • Achieved 12 million impressions.
  • Devised and implemented effective marketing strategies to help process and category grow.
  • Oversaw a group of 4 ad, design, and sales professionals.
  • Created and implemented SEO techniques to increase web traffic and visibility.
  • Taught salespeople how to use cross-selling and up-selling techniques, which resulted in a 16% increase in net sales revenue in 18 months sales.
  • Pushed my team to achieve and exceed sales goals.
  • Created process promotions that resulted in initiative.
  • Worked with media representatives to ensure that special events were covered effectively.
  • Built and maintained strategic partnerships with key vendors and partners.

Summaries

  • Gained a thorough understanding of the target audience and competitors to develop effective marketing messaging.
  • Excellent at managing social media and instilling excellence in new employees.
  • With 8 years of experience in framework marketing, Advertising Director is a creative Advertising Director.
  • Committed to providing specialized, world-class customer service.
  • New sales prospects are discovered through information mining, and deals are negotiated while maintaining a high level of customer satisfaction is maintained.
  • Forward-thinking and resourceful, with a strong work ethic and excellent problem-solving, leadership, and project management skills.
  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.
  • Keep up with the most recent sales and marketing tactics, including social media.
  • Budget development, operations management, and team leadership are all skills that a dedicated advertising leader possesses.
  • Performance reporting, risk assessment, and process improvement led campaigns that resulted in positive feedback and exponentially increased interaction from target audience members.

Accomplishments

  • Established
  • Secured feature article in system.
  • Consulted
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Created
  • Resolved
  • Proposed
  • Developed
  • Increased

Affiliations

  • Certified Digital Marketing Specialist (CDMS)
  • International Association of Administrative Professionals
  • Facebook Certified Media Planning Professional
  • Advertising Club of Denver
  • Society of Digital Agencies (SoDA)
  • National Association of Social Workers
  • LinkedIn Marketing Solutions Certification
  • Digital Advertising Alliance (DAA)
  • HubSpot Academy Certification
  • Mobile Marketing Association (MMA)

Certifications

  • Project Management Professional (PMP)
  • CompTIA A+ Technician
  • Certified Agile Marketing Specialist
  • Google Tag Manager Fundamentals Certification
  • Facebook Blueprint Certification
  • Bing Ads Accredited Professional
  • Google Certified Mobile Sites Professional
  • Certified Brand Strategy Specialist - Brand Master Academy
  • Amazon DSP Campaign Certification
  • Advertising Art Director Online Program - process

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