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Skills

  • Team building
  • Social media management
  • Compiling comprehensive media lists
  • Event planning and execution
  • RFI Scanners
  • CCTV
  • Internal communications strategy
  • Government and public affairs
  • Digital media monitoring tools
  • Key message development

Work Experiences

  • Devised public relations strategies to engage and influence the general public in order to meet business goals and increase revenue.
  • Used Workday to compile data gathered from various sources.
  • Developed a reputation for punctuality and hard work.
  • Saved money by developing functional solutions to standard problems.
  • QuickBooks was delivered to customer locations by me.
  • Analyzed audience engagement with PR content.
  • Worked with others to brainstorm new procedure possibilities.
  • Analyzed audience engagement with PR content and created data-driven strategies that boosted media impressions by 81%.
  • Worked with sales and marketing executives to create public relations campaigns that were coordinated with advertising.
  • Was in charge of all tasks delegated to me, including process improvement and workflow optimization.

Summaries

  • Looking forward to taking on a new challenge with a successful team.
  • Motivating leader who has built and managed procedure teams in the past.
  • Achieved a 69% increase in press response rates.
  • Proficient in promoting program by leveraging performance reporting and project management knowledge.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Intuitive when it comes to using metrics to track campaign results.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Accomplished Assistant Public Relations Officer, enhancing brand visibility on social media by 73%, while aligning messaging with the broader company vision.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Assistant Public Relations Officer and team leader with 13 years of experience in initiative settings.

Accomplishments

  • Worked closely with senior management to craft speeches and key messages, securing 12 top-tier media placements and improving executive visibility.
  • Provided ongoing communications support to executives during product launches, resulted in media coverage valued at 6 during the launch period.
  • Optimized media briefing processes, leading to timely and clear communication, which improved stakeholder satisfaction by 79%.
  • Developed partnerships with local journalists and influencers, resulting in framework which boosted local brand recognition.
  • Directed and managed release schedules for corporate news stories, resulting in high-profile interviews and stories recurring on major news channels.
  • Developed and executed strategic media outreach campaigns that resulted in 60% increased audience engagement across digital and traditional platforms.
  • Led a crisis communication effort, successfully handling a sensitivity issue that mitigated brand damage and resulted in a 85% reduction of negative media coverage over the past year.
  • Designed crisis communication strategies that reduced negative media sentiment following a public incident, contributing to a 41% improvement in brand image.
  • Led content development for press kits and media briefing materials, improving the clarity and consistency of our corporate voice, resulting in initiative.
  • Developed reporting systems to monitor coverage, resulting in monthly media analysis reports that improved communication strategy effectiveness.

Affiliations

  • PR Contributor, program, Editorial Committee, 2018
  • Certified User, Power BI Software for PR Professionals, 2022
  • Participant, Branding & Reputation Academy by Beacon Labs, 2016 - Completed
  • Member, Chartered Institute of Public Relations (CIPR), 2018
  • Presenter, Reputation Management Webinar hosted by ServiceNow, 2021
  • Member, Public Relations Society of America (PRSA), 2015 - Present
  • Volunteer, Communications Lead at Cedar Works, 2023 - 2022
  • Member, Global Alliance for Public Relations and Communication Management, 2022 - Present
  • Virtual Event Host, Summit Group Webinar Series: Enhancing Corporate Social Responsibility, 2018 - Present
  • Committee Member, Society for Corporate Social Responsibility and Reputation Management, 2021

Certifications

  • Public Relations and Corporate Communications Diploma - Meridian
  • Cisco Certified Network Associate (CCNA)
  • Project Management Professional (PMP)
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA Security+
  • Reputation Management Certification - program
  • Google Ads Certification
  • Digital Marketing Certification - Lakeside Partners
  • CompTIA A+ Technician
  • Event Planning for Public Relations Certification - initiative

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