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Skills

  • Client Relationship Management (CRM)
  • Product launch strategy
  • Negotiation & Vendor Contracting
  • Presentation & Communication Skills
  • Public Relations & Media Engagement
  • Data-driven decision making
  • Multichannel campaign execution
  • Affiliate & Partnership Marketing
  • Vendor relationship management
  • Content marketing strategy development

Work Experiences

  • Decreased cost per acquisition by 34%.
  • Acquired 5 new high-profile partners.
  • Created innovative content marketing strategies.
  • Identify, develop, and evaluate marketing strategy based on knowledge of the establishment's objectives, market characteristics, cost and markup factors.
  • Achieved a click-through rate of 17%.
  • Achieved growth in 2023.
  • Delivered a 55% return on ad spend (ROAS).
  • Achieved 52% cost-savings.
  • Achieved an open rate of 85%.
  • Designed a comprehensive analytic dashboard using SAP to track and optimize multi-channel marketing performance in real-time.

Summaries

  • Accomplished marketing professional with a successful track record in rebranding efforts, resulting in a 62% increase in brand visibility and awareness across key demographics.
  • Achieved 69% rise in sales within 2016 months.
  • Achieved 59% cost reduction.
  • Accomplished marketing professional.
  • Achieved 50% savings through vendor contract renegotiations.
  • Adjusted to market changes.
  • Drove $5 in new revenue.
  • Driven marketing expert with extensive experience in ABM strategies.
  • Built cohesive brand strategies.
  • Achieved results through precise audience targeting.

Accomplishments

  • Built and optimized the content management system (CMS)/workflow, enabling a 21% faster marketing campaign launch time across digital channels.
  • Initiated an integrated offline and online marketing strategy that drove foot traffic to physical locations by 46% during key promotional events.
  • Spearheaded a comprehensive social media marketing campaign, resulting in a 49% increase in direct online sales and 68% improvement in brand awareness across all platforms.
  • Reduced cost-per-click (CPC) in pay-per-click advertising campaigns by 82%, optimizing bids and improving ad quality scores across Google and Facebook Ads platforms.
  • Authored whitepapers and case studies that increased lead generation via email nurture campaigns by 81% in Miscellaneous.
  • Conceived and implemented a podcast content strategy yielding 45% growth in listener base and 37% increase in conversations around the brand within 18 months.
  • Developed localized marketing strategies for global markets, driving 80% growth in the Northeast and reducing localization costs by 41%.
  • Orchestrated a cross-functional collaboration between the marketing and sales teams to create targeted campaigns, leading to 50% growth in qualified leads and closed sales.
  • Established a data-driven approach to marketing ROI, resulting in year-over-year revenue growth of 63% and streamlined reporting processes by implementing dashboards.
  • Expanded new market penetration efforts, contributing to a 20% uplift in market share and method in new revenue stream generation.

Affiliations

  • Acquired certification in Email Marketing from Coursera, demonstrating competence in automated workflows and customer-centric email strategies.
  • Actively involved with the National Association for Business Economics (NABE) Marketing Analytics division, focusing on marketing KPIs and economic impact.
  • Facilitated workshops at process to enhance skill-building among marketing professionals and students.
  • Participant in annual Digital Marketing World Forum (DMWF), maintaining awareness of the latest tactics, technology, and innovations in digital marketing.
  • Hold active certification with Google Ads, demonstrating proficiency in search engine marketing and paid ad campaigns.
  • Collaborated in the development of marketing curriculum through involvement with the Marketing & Communications Club at system.
  • Active participant in webinars and groups through the Social Media Examiner community, deepening expertise on platform algorithms and management.
  • Contributor to the Online Media Directory for marketers at Asana, offering input on utilizing social media platforms effectively to improve ROI.
  • Attended and presented findings at the Society for Marketing Advances (SMA) Conference, sharing knowledge on inbound and content marketing.
  • Member of the Global Marketing Network (GMN), ensuring comprehension of international regulations, cultural considerations, and global campaigns.

Certifications

  • HubSpot Content Marketing Certification
  • Inbound Marketing Certification - HubSpot Academy
  • Certified Programmatic Specialist – Interactive Advertising Bureau (IAB)
  • Google Analytics Certification
  • Certified Customer Data Platform (CDP) Professional — CDP Institute
  • SEM Rush SEO Toolkit Course Certification
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Facebook Blueprint Certification (Facebook Certified Digital Marketing Associate)
  • Facebook Certified Media Buying Professional
  • Salesforce Marketing Cloud Consultant Certification

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