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Skills

  • Multitasking in fast-paced environments
  • Strong attention to detail
  • Creative problem-solving
  • CMS Platforms (e.g., WordPress)
  • Client Satisfaction Improvement
  • Campaign Measure and Reporting
  • Editing and proofreading
  • Analytical Thinking for Campaign Results
  • Long-form editorial writing
  • Social media content creation

Work Experiences

  • Collaborated with UX designers.
  • Crafted SEO-optimized copy.
  • Crafted and edited over 7 product descriptions for an e-commerce platform, improving conversion rates by 42% over 6 months.
  • Developed a brand voice guide for Beacon Labs.
  • Developed a unique voice and tone for Beacon Labs.
  • Developed a brand voice guide for Ironclad Systems, ensuring all teams adhered to consistent messaging across digital and print channels.
  • Achieved growth over several months.
  • Created an engaging brand identity across all platforms.
  • Crafted and edited over 16 product descriptions.
  • Achieved this within two years.

Summaries

  • Collaborated with product and marketing teams.
  • Achieved a 35% improvement in client satisfaction.
  • Achieved a 55% boost in client satisfaction.
  • Created copy that elevated click-through rates by 65%.
  • Adept at working with cross-functional teams.
  • Created compelling content for crowdfunding campaigns.
  • Collaborative Copywriter with a knack for generating engaging email campaign copy, increasing click-through rates by 53% during key product launches.
  • Attracted over 11 unique visitors per month.
  • Built and refined product descriptions.
  • Contributed to industry publications.

Accomplishments

  • Spearheaded content rework and SEO efforts for the metric, boosting organic traffic by 67% and reducing bounce rates.
  • Developed and optimized internal communication content, resulting in a 71% improvement in internal staff satisfaction surveys.
  • Implemented A/B testing for landing page content, helping increase conversion rates by 47% over three years.
  • Delivered ongoing editorial enhancements to email campaigns, resulting in open rate increases of 31% and lifting overall click-through rates for promotional content.
  • Refined existing content portfolios during company rebranding efforts, producing copy that ensured alignment with the new brand identity and improved user perception.
  • Trained and mentored junior staff members, encouraging professional development and increasing productivity across content teams by 29%.
  • Created engaging scripts for explainer videos viewed by over 5 users, enhancing product understanding and reducing churn rates.
  • Revised technical and highly specialized content into easily digestible copy for a broader audience, improving uptake of Tableau.
  • Conceptualized and wrote compelling promotional copy for Vantage, contributing to a 59% increase in sales year-over-year.
  • Developed and implemented brand tone guidelines for Harbor & Co., ensuring consistency in messaging across over 3 digital and print assets.

Affiliations

  • Creative Circle Collaborator, attending workshops on advertisement copy and brand messaging 2016
  • Completed SEO Masterclass, QuickBooks Certification, focusing on content optimization strategies, 2018
  • Member, Copywriter Café, an online global copywriting community category
  • Completed HubSpot Content Marketing Certification, implementing best practices for website content, 2020
  • Completed Google Ads Certification, specializing in writing for PPC campaigns, 2015
  • Member, International Association of Professional Writers and Editors (IAPWE)
  • Volunteer with Summit Group, providing pro bono blog management and content strategy consultations
  • Certification in Search Engine Optimization (SEO) from SEMrush Academy, 2015
  • Attendee, MarketingProfs Conference, focused on creating compelling brand narratives, 2018
  • Certificated in Advanced Copywriting Techniques, Udemy, 2022

Certifications

  • Email Marketing Certification by HubSpot
  • Certified E-commerce Marketing Specialist (Meridian, 2023)
  • Google Analytics for Beginners
  • Certified Creative Copywriter (CreativeLive)
  • Content Strategy Specialization by Coursera (process, 2018)
  • Facebook Blueprint Certified Creative Strategy Professional
  • Certified Professional in Content Marketing Strategy (2021, Vantage)
  • Content Marketing Mastery (Copyblogger)
  • Advanced Editing Certificate (process, 2018)
  • Technical Writing Certification (method, 2024)

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