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Skills

  • A/B Testing for Copy
  • Long-form editorial writing
  • SEO Copywriting
  • Product launch copy
  • Digital Marketing Copy
  • Social media content creation
  • Content Strategy Development
  • Content performance analysis
  • Cross-department collaboration
  • AP Style expertise

Work Experiences

  • Coordinated with legal and compliance teams.
  • Attracted over 4 unique visitors monthly.
  • Developed a unique voice and tone for Cedar Works, establishing a consistent and engaging brand identity across all platforms.
  • Achieved results across one year.
  • Collaborated with UX designers to write compelling microcopy for a Adobe Creative Suite platform, enhancing user engagement by 69%.
  • Conducted competitor analysis for Beacon Labs.
  • Achieved a 52% lift in sales.
  • Collaborated with international teams.
  • I'm working with a copywriter to create a comprehensive document.
  • Authored an award-winning white paper.

Summaries

  • Boosted site visibility by 81%.
  • Customer-focused Copywriter skilled at creating content that led to a 24% improvement in client satisfaction while maintaining brand alignment.
  • Achieved a 76% lift in landing page conversion rates.
  • Creative professional known for developing comprehensive content strategies, resulting in a 82% boost in client satisfaction and measurable campaign success.
  • Achieved a 35% improvement in client satisfaction.
  • Achieved results within 18 months.
  • Collaborative and passionate, worked closely with marketing and UX teams to fine-tune content across digital channels, resulting in a 46% increase in user retention.
  • Created compelling content for crowdfunding campaigns.
  • Dedicated Copywriter with experience in Asana descriptions.
  • Built and refined product descriptions.

Accomplishments

  • Developed and optimized internal communication content, resulting in a 71% improvement in internal staff satisfaction surveys.
  • Leveraged strong familiarity with Miscellaneous jargon to create tailored communication strategies that resonated with B2B and B2C audiences.
  • Led a content-producing team of 13 writers, fostering an environment of collaborative creativity that increased team output by 65%.
  • Worked with the UX team to enhance product instructions and user guides, reducing help desk requests by 39% in the first quarter post-launch.
  • Delivered ongoing editorial enhancements to email campaigns, resulting in open rate increases of 31% and lifting overall click-through rates for promotional content.
  • Scripted body copy and headlines for framework ads, which led to a 29% increase in click-through rates.
  • Refined existing content portfolios during company rebranding efforts, producing copy that ensured alignment with the new brand identity and improved user perception.
  • Spearheaded content rework and SEO efforts for the metric, boosting organic traffic by 67% and reducing bounce rates.
  • Wrote compelling press releases for product launches at Vantage, which directly led to 17 media outlets covering the release and generating buzz.
  • Trained and mentored junior staff members, encouraging professional development and increasing productivity across content teams by 29%.

Affiliations

  • Attendee, Content Marketing World Conference, connecting with industry leaders, 2023
  • Attendee, MarketingProfs Conference, focused on creating compelling brand narratives, 2018
  • Volunteer Writer for Nonprofit Organization, Writing for process improvement, established 2015
  • Member of the Online News Association (ONA), specializing in long-form editorial writing
  • Certified Proofreader, Proofreading Academy, focusing on accuracy and style in editorial work, 2024
  • Member, Copywriter Café, an online global copywriting community category
  • Volunteer with Summit Group, providing pro bono blog management and content strategy consultations
  • Certificated in Advanced Copywriting Techniques, Udemy, 2022
  • Certification in Search Engine Optimization (SEO) from SEMrush Academy, 2015
  • Member, Professional Writers’ Association of Canada (PWAC), system

Certifications

  • American Writers & Artists Institute (AWAI) – Copywriting Acceleration
  • Certified Professional in Content Marketing Strategy (2021, Vantage)
  • Certified Digital Content Writer (HubSpot, 2017)
  • Content Marketing Mastery (Copyblogger)
  • Content Strategy Specialization by Coursera (process, 2018)
  • SEO Copywriting Certification (2019, Vantage)
  • LinkedIn Learning: SEO Fundamentals Certification (2016)
  • Google Digital Garage Certification in Digital Marketing Fundamentals
  • Certified Professional Editor (process, 2022)
  • Facebook Ads for Beginners by Meta Blueprint (2020)

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Rachel B.Applying for grad programs.

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Jen P.I'll be back!

Wish me luck! I'm hired! I got the job! Thank you very much for your help. I'm sure I'll be back!

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Adam G.I landed it!

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Stacy E.Affordable price.

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WhitneyFriendly support.

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