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Skills

  • Property marketing
  • Promotional marketing and advertising
  • Marketing material development
  • Online and traditional marketing
  • Advertising support
  • Marketing and advertising
  • Corporate marketing experience
  • Communications expertise
  • Marketing team leadership
  • Personable and friendly communications

Work Experiences

  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Achieved results over 6 months.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Attracted over 6 attendees.
  • Boosted audience engagement by 16%.
  • Achieved industry-leading results for procedure customers through spearheaded.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved a 10% uptick in transaction value.
  • Achieved Innovation Award for excellence in communications strategy as a result of innovative multimedia campaign execution across framework.

Summaries

  • Excited to bring my performance reporting experience to my new position.
  • Achieved 70% improvement in click-through rates.
  • Achieved 15 million impressions.
  • Accomplished Advertising Manager.
  • Achieved sales leads conversion rates of 58%.
  • Accomplished Advertising Manager with expertise in media buying and vendor negotiations, reducing advertising costs by 17 while ensuring top-tier performance across campaigns.
  • Leader who is detail-oriented, attentive, and decisive.
  • Prepared to bring 14+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Advertising Marketing Communications Manager is a proactive and innovative Advertising Marketing Communications Manager with 5 years of experience converting sales leads and managing multiple territories.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Revitalized underperforming product lines by directing comprehensive marketing research, achieving 16% more market activity than projected.
  • Implemented a CRM system-wide update that streamlined the customer segmentation process, resulting in 31% more targeted campaigns and better open rates.
  • Collaborated with external agencies for the creative development of campaigns, leading to 27% growth in brand affinity and positive consumer sentiment.
  • Orchestrated the launch of HubSpot, driving 85% more qualified leads than previous campaigns and increasing top-of-funnel awareness.
  • Partnered with product development teams to influence the direction of HubSpot, leading to 61% better alignment between product offerings and market demand.
  • Led negotiations for strategic sponsorship deals, generating an additional 16 in revenue for procedure and expanding potential partnerships.
  • Documented and resolved framework which led to program.
  • Planned and executed product launches for 12 new products, leading to 18% increase in market share and surpassing revenue goals.
  • Mentored and developed a team of 13 marketing professionals, growing their skill sets and enhancing overall team performance by 49%.
  • Managed a $12 annual marketing budget and reduced ad spend while improving Key Performance Indicators (KPIs) by 29% through strategic optimizations.

Affiliations

  • Freemason
  • Public Relations Society of America (PRSA) Member 2020 – Present
  • Association of National Advertisers (ANA) Professional Certification Scrum Master 2020
  • HubSpot Academy Certification in Content Marketing 2020
  • Project Management Institute
  • Chartered Institute of Marketing (CIM) Affiliate Member 2023 – Present
  • American Society of Safety Professionals
  • Association of Information Technology Professionals
  • Certified Social Media Strategist CPA – National Institute of Social Media (NISM)
  • Advertising Research Foundation (ARF) – Events & Workshop Participation 2021

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • LinkedIn Marketing Solutions – 2018 Certificate
  • Digital Marketing Institute Certified – 2021
  • Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing - 2022
  • Brand Management Certification from Lakeside Partners – 2016
  • Cisco Certified Network Associate (CCNA)
  • First Aid/CPR Certified
  • Salesforce
  • Google Analytics Individual Qualification (GAIQ) - 2022
  • SHRM Certified Professional (SHRM-CP)

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