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Skills

  • Conversion rate optimization
  • Materials preparation
  • CRM data analysis and reporting
  • Data Management
  • Inspection reviews
  • CRM tool implementation
  • Staff development
  • Process implementation
  • Conflict resolution
  • Competitive analysis and benchmarking

Work Experiences

  • Assisted sales and marketing team members in continually improving product knowledge, skill set, and career-building potential by motivating strong revenue numbers and continued promotional success.
  • Used a $11M sales budget by developing effective sales strategies and monitoring management models.
  • By creating sales proposals and utilizing reports from improvement planning software, I was able to increase profits.
  • Kept track of trends in customer behavior and purchasing habits, as well as market conditions and competitor actions, in order to adjust sales targets and operational processes.
  • Created momentum for salespeople to achieve their objectives through effective coaching.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Researched competitor products, services, and trends to target prospects in other territories.
  • Developed, implemented, and strategically expanded business channel partnerships and programs.
  • Was in charge of the crisis management team and was responsible for providing quick turnaround solutions.
  • Oversaw the work of an efficient administrative team responsible for maintaining accurate sales, inventory, and order records.

Summaries

  • Excited to bring my client relations experience to my new position.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Keep up with the most recent sales and marketing tactics, including social media.
  • Persistent leader with a track record of exceeding revenue targets through market-savvy approaches and persuasion skills.
  • Competent in using a variety of strategies to promote products and services.
  • Knowledgable in a variety of design and testing methodologies.
  • Within Marketing and Communications, senior Sales and Marketing Manager and outstanding performer in workflow optimization and stakeholder engagement.

Accomplishments

  • Coordinated a 12-month webinar series targeted at Marketing and Communications, contributing to a 43% growth in lead generation and boosting thought leadership.
  • Proposed
  • Designed a customer feedback loop using Asana, which improved customer satisfaction by 59% and informed product enhancements.
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Managed
  • Prepared
  • Developed and executed a partnership strategy with Beacon Labs, leading to $9 in incremental sales and a 50% boost in market penetration.
  • Collaborated with the digital marketing team on content curation campaigns delivering a 31% YOY growth in web traffic.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed key customer personas using standard, leading to improved segmentation and a 49% more efficient targeting strategy.

Affiliations

  • Affiliate Marketing Association - Member since 2017
  • Global CRM User Group (Salesforce Community) - Seattle Chapter Member
  • Chartered Institute of Marketing (CIM) - Affiliate Member
  • LinkedIn Sales Navigator Power Users Group - Certified Expert
  • American Marketing Association (AMA) - Professional Member since 2022
  • Project Management Institute
  • Toastmasters
  • Association of National Advertisers (ANA) - Corporate Member
  • International Council of Nurses
  • National Association of Social Workers

Certifications

  • Content Marketing Certification – 2017, framework
  • Social Media Marketing Professional Certificate – 2018, process Blueprint
  • Inbound Sales Certification - 2017 - HubSpot Academy
  • Certified Business Analysis Professional (CBAP)
  • Advanced Google Ads Certification – 2015, category Skillshop
  • Google Tag Manager Fundamentals Certification – 2017, framework
  • Executive Program in Strategic Sales Management – 2016, program, University of Pennsylvania
  • Certified Professional Sales Person (CPSP) – 2023, National Association of Sales Professionals (NASP)
  • Certified Marketing Management Professional (CMMP) – 2024 by International Institute of Marketing Professionals (IIMP)
  • Inbound Marketing Certified – 2019, category

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