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Skills

  • Conversion rate optimization
  • Adobe Creative Suite proficiency
  • Team management
  • Content creation for multiple formats (blog posts, videos, infographics)
  • Project organization
  • Budgets
  • Regulatory compliance
  • Google Analytics proficiency
  • Data visualization and reporting
  • Engagement metrics tracking

Work Experiences

  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Collaborated with external influencers and partners to grow the ServiceNow brand by 51% through public endorsements and collaborations.
  • Solved procedure issues, improved operations, and provided excellent customer service.
  • Boosted website visits by 38%.
  • Collaborated with the product team to fine-tune messaging for new releases, resulting in 9 units sold within several months.
  • Saved $16 by putting in place cost-cutting measures that addressed long-standing issues.
  • Coordinated digital outreach initiatives.
  • Achieved results in under three years.
  • Collaborated with department heads.
  • Attained OSHA to improve skills in digital communications, increasing efficiency and accuracy in content creation processes.

Summaries

  • Achieved a 62% rise in social media followers.
  • Boosted brand awareness.
  • Analytically minded Digital Communications Assistant.
  • Achieved a 48% boost in engagement.
  • Accomplished in managing multi-platform digital accounts, raising brand awareness and engagement through strategic partnerships, influencer collaborations, and insightful data-led decisions.
  • Adept at collaborating with cross-functional teams.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Achieved audience growth.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Authors speeches, press releases, and marketing materials with ease.

Accomplishments

  • Successfully led the coordination and execution of a multi-channel digital campaign, increasing engagement by 33% over several months.
  • Streamlined email segmentation and personalization leading to a 42% increase in return customers and higher conversion rates.
  • Conducted audience research and buyer persona analyses, informing the creation of more targeted messaging strategies, which boosted conversion rates by 46%.
  • Improved brand positioning through creative campaign ideas, which resulted in social mentions from process.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supported crisis communication efforts by preparing digital statements and monitoring real-time sentiments analysis, ensuring a 100% adherence to brand tone.
  • Assisted in the launch of a cross-team product marketing campaign, generating 14 new leads and driving a sales increase of 81%.
  • Generated content insights and reports using Power BI, enabling the marketing team to optimize outreach efforts and exceed engagement KPIs.
  • Crafted weekly blog posts targeting key industry topics, resulting in a 65% increase in organic site traffic and social media shares.
  • Coordinated with external vendors and agencies to create specialized marketing materials, which resulted in method for procedure.

Affiliations

  • Jaycees
  • National Association of Social Workers
  • Toastmasters
  • Lions Club
  • Society of Digital Agencies (SoDA)
  • American Society of Safety Professionals
  • International Association of Administrative Professionals
  • Google Analytics Certified Professionals
  • National Association of Broadcasters (NAB)
  • LinkedIn Learning Digital Communication Strategy Certificate – 2020

Certifications

  • Video Strategy for Web and Social Media from HubSpot
  • Certified in Conversion Rate Optimization (CRO) by Meridian
  • Salesforce
  • Certified Marketing Professional (CMP) from the American Marketing Association
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Social Media Strategist (CSMS) from the National Institute of Social Media
  • Certified in Digital Advertising by Facebook
  • SHRM Certified Professional (SHRM-CP)
  • Google Ads Display Certification
  • Google Ads Search Certification

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