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Skills

  • Budget development and management
  • Strategic thinker
  • P&L
  • Campaign development
  • Thought leadership content development
  • Special events planning
  • Sales strategies
  • Product forecasts
  • Sales reporting
  • Budget Management

Work Experiences

  • Contributed to the success of the category conference.
  • Assisted in building relationships with local sponsors.
  • Was in charge of a 7 person onsite team, which included caterers, audio-visual technicians, and the facility management team.
  • Created detailed pre-event surveys to measure audience expectations, leading to a 74% increase in attendee satisfaction ratings.
  • Coordinated the delivery and setup of technical equipment for metric in collaboration with AV teams, resulting in a 53% efficiency improvement.
  • Assisted in contract negotiations.
  • Arranged corporate giveaways for procedure, collaborating with merchandise vendors to create branded goods that promoted the event message.
  • Coordinated logistics for 18 high-traffic corporate events with a focus on vendor management, budget allocation, and customer satisfaction across 11 departments.
  • Collaborated with merchandise vendors.
  • Aligned 6-month-long event planning.

Summaries

  • Focused leader with a track record of successfully leading teams through pre-event planning, event execution, and post-event activities while fostering relationships with internal stakeholders and event attendees.
  • Skilled at prioritizing event requirements and collaborating with sales and marketing teams to achieve event booking goals.
  • Marketing Manager with a flexible and creative leadership style, as well as the ability to foster a productive and engaging company culture.
  • Specializing in creatively leveraging the power of social media to increase customer engagement.
  • Having access to a network of over 16 high-profile professionals.
  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • Successfully managed event planning activities from beginning to end while fully incorporating clients' special requests and sticking to budgets.
  • Creates and implements effective promotions that are targeted at specific audiences.
  • Event Coordinator Intern veteran with 7 years of executive-level experience.
  • Recent graduate with a degree in Marketing and Communications looking to start a career as Event Coordinator Intern.

Accomplishments

  • Resolved
  • Created
  • Won
  • Decreased overall email volume by 13% while increasing eCPM, engagement and revenue.
  • Integrated
  • Reduced cost per acquisition rates by 15% through a successful targeted email acquisition campaign.
  • Improved
  • Trained
  • Represented
  • Increased client's web traffic by 13% by improving and optimizing web content.

Affiliations

  • Association of Professional Party Planners (APP)
  • University Event Coordinators Club
  • Women in Events (WIE)
  • International Council of Nurses
  • Professional Convention Management Association (PCMA)
  • Association of Destination Marketing Executives International (ADMEI)
  • Meeting Professionals International (MPI)
  • Jaycees
  • Association for Supply Chain Management (APICS)
  • International Association of Exhibitions and Events (IAEE)

Certifications

  • Certified Special Events Professional (CSEP)
  • Certified Event Designer (CED) by Event Design Collective
  • Certified Public Accountant (CPA)
  • Social Media Marketing Certification by process
  • Advanced CRM and Event Software Management by Meridian
  • Certified Trade Show Marketer (CTSM)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Internetwork Expert (CCIE)
  • Personalized Event Planning Certification by Wedding Planning Academy
  • Certifications in Hospitality Sales and Marketing by HSMAI

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