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Skills

  • Marketing techniques
  • Product testing
  • SEO optimization
  • Project management
  • Marketing and advertising strategies
  • Extremely organized
  • Online and traditional marketing
  • Conflict resolution
  • Risk management processes and analysis
  • Marketing communications

Work Experiences

  • Conducted an initial client assessment and analysis to begin the research process.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Analyzed over 16 media placements.
  • Achieved results within 18 months.
  • Aimed at category.
  • Assisted in developing digital marketing campaigns.
  • Assisted in editing and formatting communications for internal newsletters that kept 4 employees engaged and informed.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Double-checked the data's accuracy and integrity.
  • Created boardroom and courtroom multimedia presentations that included video and text-synced depositions for better understanding.

Summaries

  • Expert at keeping track of trends and seizing new opportunities.
  • Prepared to bring 9+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Working with Agile and Scrum methodologies to meet project milestones within specified timeframes is a strong suit.
  • Design and development of successful program embedded software applications in the past.
  • Knowledgable in a variety of design and testing methodologies.
  • Ability to devise innovative strategies.
  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Competent marketing manager with a track record of driving business growth through the implementation of program strategies.

Accomplishments

  • Led the organization of in-person promotional events, growing lead generation by 48% compared to the prior year.
  • Assisted in managing a social media content calendar that contributed to a 47% increase in follower growth on Tableau.
  • Resolved product issue through consumer testing.
  • Coordinated product messaging during seasonal campaigns that resulted in 64% year-over-year growth in online sales.
  • Collaborated with team of 2 in the development of framework.
  • Tracked and reported campaign metrics to stakeholders, providing insights that resulted in a 32% increase in ROI.
  • Assisted with capturing video content for social media, driving a 49% rise in video engagement figures on QuickBooks.
  • Collaborated with designers and developers to improve UX elements on the company website that resulted in a 22% increase in page dwell time.
  • Developed content for company blog and marketing email campaigns, supporting a 76% growth in new subscribers.
  • Increased sales 15% over two years.

Affiliations

  • National Association of Social Workers
  • American Marketing Association (AMA) - Actively engaged in various marketing disciplines and the latest industry trends.
  • Marketing Communications Professional Network - Regular participant in workshops enhancing modern communication techniques.
  • Analytics Academy - Attended classes on effectively interpreting data and reporting insight for marketing performance improvement.
  • Freemason
  • Society of Women Engineers
  • Toastmasters
  • Project Management Institute
  • International Council of Nurses
  • Content Creators Forum - Joined in content creation and editing workshops to boost storytelling skills for marketing.

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • First Aid/CPR Certified
  • Salesforce
  • HubSpot Content Marketing Certification
  • Certified Internet Marketing Practitioner – CIW
  • Certified Customer Experience Manager (CCXP)
  • Inbound Marketing Certification - HubSpot Academy
  • Google Ads Search Certification
  • Project Management Professional (PMP)
  • Bing Ads Accredited Professional Certification

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