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Skills

  • Distributor management
  • Data-driven decision making
  • Vendor relationship management
  • Customer demographics
  • Customer lifecycle management
  • Distribution channel expansion
  • Branding
  • Inventory management
  • Budgeting
  • Territory management

Work Experiences

  • Accomplished this within two years.
  • Aligned trade marketing strategies with product innovation.
  • Achieved a 41% increase in Microsoft Excel sales.
  • Achieved a 5% increase in department profitability.
  • Taught company protocols, best practices, and standard procedures to entry-level and framework data analysts.
  • Achieved 39% growth in market share.
  • Achieved optimal in-store visibility.
  • Analyzed trade marketing activities' performance.
  • Adapted marketing plans for specific audiences based on metric and system research.
  • Achieved 25% reduction in product overstock.

Summaries

  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Award-winning Trade Marketing Specialist.
  • Achieved positive results across all programs.
  • Accomplished within one year.
  • Strengths in strategic planning and vendor management backed up by Marketing and Communications training.
  • Adaptable Trade Marketing Representative with a strong analytical focus, utilizing shopper insights to deliver a 28% improvement in inventory management.
  • Adept at collaborating with cross-functional teams.
  • Achieved a 23% spike in product traffic.
  • Adjusted trade promotion strategies.
  • Achieved a 25% annual uplift in product sales.

Accomplishments

  • Provided sales teams with tailored tools and assets, leading to a 71% improvement in closing rates across the West Coast.
  • Executed multichannel trade marketing solutions which led to a 31% increase in retail partner loyalty and engagement.
  • Improved retailer training programs, boosting the effectiveness of point-of-purchase promotions by 83%.
  • Supported brand on a national level at 8 retail marketing events, generating 56% increase in product awareness across key demographics.
  • Documented and resolved process which led to initiative.
  • Developed localized trade marketing strategies that aligned with regional market trends, improving brand penetration by 37%.
  • Developed product training guides and best practices for front-line retail employees, increasing product knowledge and resulting in a 30% lift in customer satisfaction.
  • Improved supply chain and inventory visibility for retailers, reducing out-of-stock rates by 52% across the West Coast through data-driven marketing programs.
  • Leveraged shopper insights to develop personalized promotions, reducing overstock by 44% in the West Coast over a the past year window.
  • Optimized in-store merchandising strategies to enhance brand visibility, increasing display engagement by 85%.

Affiliations

  • Global Retail Marketing Association (GRMA)
  • National Association of Social Workers
  • Licensed Trade Marketing Professional (LTMP)
  • Category Management Association
  • Retail Leaders Circle – Columbus
  • American Marketing Association (AMA) - Trade Marketing Special Interest Group
  • Association for Computing Machinery
  • American Medical Informatics Association
  • Certified Sales Executive (CSE) – 2017
  • Retail Marketing Society

Certifications

  • Certified Trade Program Manager (CTPM) by SquareTrade
  • Cisco Certified Network Associate (CCNA)
  • Salesforce Certified Marketing Cloud Administrator
  • Project Management Professional (PMP)
  • Google Ads Certification
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • Advanced Retail Marketing Certification by ICM
  • CompTIA Network+
  • Certified Public Accountant (CPA)
  • Chartered Marketer (CM) Status by Chartered Institute of Marketing

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