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Skills

  • P&L Management
  • Organization
  • Budgeting and Allocation 
  • Budgeting
  • Employee retention strategies
  • Market Analysis
  • Content creation for recruitment marketing
  • PeopleSoft
  • Strategic planning
  • Brand consistency across platforms

Work Experiences

  • Chaired quarterly branding feedback sessions with employees and leadership, which fueled continuous improvements to the employer brand’s messaging framework.
  • Aligned employer branding content strategy with recruitment needs.
  • Achieved a 32% increase in hiring underrepresented groups.
  • Aligned language with employer brand tone.
  • Implemented marketing strategies that resulted in a customer base growth of 5%.
  • Achieved a 79% improvement in company culture ratings.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Sold and distributed over $13 worth of QuickBooks.
  • Attracted more diverse talent.

Summaries

  • Achieved 11% reduction in new hire time to productivity.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved recognition for Employer Branding in Boston.
  • 4 years in the industry.
  • Achieved 15% improvement in employee retention.
  • Employer Talent Brand Manager is a proactive and innovative Employer Talent Brand Manager with 2 years of experience converting sales leads and managing multiple territories.
  • Accomplished in developing and launching employee advocacy programs, boosting employee-generated content by 11 and improving engagement rates by 61%. Proven leader in retention strategies.
  • Achieved 85% increase in site-to-application conversions.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved 36% faster new-hire integration.

Accomplishments

  • Created and implemented a measurement framework for employer branding efforts, providing actionable insights that improved campaign ROI by 19% in 7 months.
  • Led the redesign of candidate nurture programs, reducing candidate drop-off rates by 79% in the recruitment funnel.
  • Redesigned onboarding content to emphasize company culture, reducing employee turnover during the first 4 months by 22%.
  • Developed a university recruitment strategy aimed at improving entry-level talent pipeline, resulting in 80% increase in campus applications.
  • Implemented an employee advocacy program that generated 22% increase in employee-generated content shared on social platforms.
  • Facilitated cross-department collaboration to produce branded recruitment materials, yielding a 73% cost reduction in advertising spend.
  • Designed comprehensive employer brand guidelines resulting in consistent messaging across 9 platforms, culminating in Top Performer industry recognition.
  • Refined employer branding metrics to track the impact of specific initiatives, enabling more efficient spend allocation and 66% increase in overall recruitment ROI.
  • Created a library of visual and written content that reflected corporate values, improving branding consistency by 33% across all talent acquisition channels.
  • Drove an internal mobility initiative that resulted in 29% of leadership positions being filled by internal hires.

Affiliations

  • Employer Brand Leadership Council Member
  • International Association of Administrative Professionals
  • Global Association for Talent Branding Innovators Member
  • Hiring Strategies Forum Participant
  • Project Management Institute
  • American Marketing Association
  • Society of Human Resource Management
  • Global Solutions Council for Corporate HR and Brand Professionals
  • Society of Women Engineers
  • Talent Acquisition & Employer Branding Summit Participant

Certifications

  • Strategic HR Leadership for Employer Branding by Vantage
  • CompTIA Security+
  • Advanced Social Media Strategy Certification (ASMS) by Hootsuite Academy
  • ServSafe
  • Certified Public Accountant
  • Inbound Marketing Certification by HubSpot
  • First Aid/CPR Certified
  • Certified Strategic Communications Management Professional (SCMP)
  • Certified Public Accountant (CPA)
  • LinkedIn Talent Brand Certification

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