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Skills

  • Team management
  • Market Analysis
  • P&L Management
  • Employee referral program promotion
  • Organization
  • Brand consistency across platforms
  • Budgeting
  • Client communication
  • Public and media relations
  • Supervision

Work Experiences

  • Collaborated with cross-functional teams.
  • Achieved results within the first 13 months.
  • Chaired quarterly branding feedback sessions with employees and leadership, which fueled continuous improvements to the employer brand’s messaging framework.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Sold and distributed over $13 worth of QuickBooks.
  • Achieved a 32% increase in hiring underrepresented groups.
  • Advised product development teams on how to improve products based on customer feedback.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved 36% higher NPS scores from newly hired talents.
  • Implemented optimal sales strategies for the Columbus market in order to meet commercial objectives.

Summaries

  • Achieved sustained improvement in hiring KPIs.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Achieved a 43% improvement in internal promotions.
  • Achieved 36% faster new-hire integration.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Costs were consistently reduced while profits were increased.
  • Achieved 27% improvement in internal promotions.
  • Employer Talent Brand Manager is a proactive and innovative Employer Talent Brand Manager with 2 years of experience converting sales leads and managing multiple territories.
  • Clear understanding of team leadership and process improvement as well as risk assessment training.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.

Accomplishments

  • Created a library of visual and written content that reflected corporate values, improving branding consistency by 33% across all talent acquisition channels.
  • Streamlined employer brand communications, integrating employee stories that improved external brand perception by 82% according to post-campaign analysis.
  • Created an employee ambassadorship program that aligned with employer brand values, driving 73% growth in program participation within 2 months.
  • Developed a robust content calendar for recruitment marketing initiatives, driving a 53% increase in web traffic to the company’s careers site.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led the development and launch of an enhanced career page, achieving a 17% increase in candidate applications within 14 months.
  • Developed a university recruitment strategy aimed at improving entry-level talent pipeline, resulting in 80% increase in campus applications.
  • Worked closely with diversity committees to design culturally inclusive employer branding materials, resulting in 29% improvement in employer review ratings.
  • Facilitated cross-department collaboration to produce branded recruitment materials, yielding a 73% cost reduction in advertising spend.
  • Collaborated with cross-functional teams to align employer brand messaging with corporate values, driving 52% uplift in employee engagement scores.

Affiliations

  • American Society of Safety Professionals
  • National Association of Colleges and Employers (NACE) - Talent Brand Committee
  • Recruitment Process Outsourcing Association (RPOA) Affiliation
  • International Association of Employment Websites (IAEW) Member
  • National Association of Social Workers
  • Association of Information Technology Professionals
  • LinkedIn Employer Branding Products Beta Tester
  • Association for Supply Chain Management (APICS)
  • Social Media Employer Brand Council Member
  • International Association of Administrative Professionals

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Professional Certified Marketer (PCM)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Social Sourcing Recruiter (CSSR) by AIRS
  • HR Certification Institute (HRCI) - Professional in Human Resources (PHR)
  • Certified Talent Acquisition Specialist (CTAS)
  • Advanced Social Media Strategy Certification (ASMS) by Hootsuite Academy
  • Google Certified Professional Cloud Architect
  • Employer Brand Innovation & Strategy Certification by LinkedIn Learning
  • Certified Diversity & Inclusion Recruiter (CDR) by AIRS

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