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Skills

  • Trade shows
  • Marketing and Communications research
  • SEO knowledge
  • Direct mail campaigns
  • Market requirement documentation
  • Marketing campaign creation
  • Computer literate
  • EpiServer
  • Project management
  • Digital advertising

Work Experiences

  • By implementing an integrated social media strategy, I was able to increase website traffic by 8%.
  • In charge of account management, strategy, targeting, and campaign development for 14 large Fortune 500 clients.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Wrote post-event evaluations, compiled data, and made suggestions for improvements for future events.
  • News releases, media responses, press packets, and story placement in national trade publications were all coordinated by me.
  • Devised and implemented innovative, creative, and effective public relations campaigns, such as method, which yielded procedure.
  • Was in charge of the communications department's budget and ensured that it was followed.
  • Quarterly forecasting and monthly financial reviews were completed by me.
  • Customers received important information about project successes and product updates from me.
  • Mechanical test protocols, user experience surveys, and focus group goals were among the testing methods I drafted for in-production and finished products.

Summaries

  • High-energy, well-organized Senior Product Manager who excels at project and personnel management as well as identifying market trends.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Public relations, relationship building, and management experience.
  • Senior Product Manager with 17 years of experience in sales and marketing.
  • Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
  • Recent graduate with a degree in Marketing and Communications looking to start a career as Senior Product Manager.
  • Capable of overseeing all aspects of production design, testing, and production.
  • Highly skilled in SEO techniques, as well as digital marketing and new media.
  • Senior Product Manager is knowledgeable about public relations, marketing, and advertising.
  • Working with sales teams to run successful category marketing campaigns is a proven track record.

Accomplishments

  • Implemented A/B testing methods to optimize product performance, reducing user drop-offs by 85%.
  • Played a pivotal role in negotiating B2B contracts worth over $12, expanding product distribution in process.
  • Implemented real-time analytics dashboards to monitor user engagement, leading to a 44% increase in daily active users (DAUs).
  • Continuously optimized in-app experience, resulting in a 25% increase in feature usage and a significant reduction in customer support tickets.
  • Resolved product issue through consumer testing.
  • Collaborated with legal, finance, and compliance teams to secure IP protections for new features, minimizing legal risks and ensuring smooth go-to-market execution.
  • Established scalable product feature prioritization frameworks that led to the successful delivery of 6 key functionalities ahead of schedule.
  • Partnered with customer support and sales teams to align go-to-market strategies with account growth, resulting in a 68% uptick in client renewals.
  • Initiated a customer success program, aligning product usage with business goals and cutting churn for enterprise clients by 48%.
  • Increased sales 8% over 6 months.

Affiliations

  • Analytics and Data Summit
  • Freemason
  • Jaycees
  • Product Development and Management Association (PDMA) - Certified Innovation Leader (CIL)
  • Association for Computing Machinery (ACM)
  • MIT Sloan Executive Education – Advanced Management Program
  • International Council of Nurses
  • Agile Alliance – Certified Agile Leader (CAL)
  • Big Data and AI Executive Summit
  • Harvard Business School Executive Education – Leadership Certificate

Certifications

  • CompTIA A+ Technician
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Growth Product Manager Certification by Power BI
  • Product Management Accelerator NanoDegree - Brightline
  • Certified Associate in Business Analysis - IIBA
  • Advanced Product Marketing Certification - Salesforce
  • Cisco Certified Network Associate (CCNA)
  • Apple Certified Associate (ACA)
  • Project Management Professional (PMP)
  • First Aid/CPR Certified

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