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Skills

  • Planning and coordination
  • Security systems
  • RFI Scanners
  • Business operations
  • Organization
  • Internet and E-mail Marketing 
  • Content Personalization
  • Operational improvement
  • Administrative support
  • Intuit QuickBase

Work Experiences

  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Initiated market research studies, oversaw operations, and analyzed results to improve marketing strategies.
  • Achieved 42% retention rate year-over-year.
  • Managed employees and provided training on best practices to reduce process lags to ensure optimal productivity.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Achieved a 23% improvement in Google search ranking.
  • Accounted for 76% of total new customers.
  • Developed special projects for existing and prospective customers to generate new initiative business.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.

Summaries

  • Communicative and team-oriented, with Salesforce expertise.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Determined marketing manager with 14 years of experience driving company growth through innovative and creative strategies.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Quality assurance Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • OSHA certified
  • Multilingual and fluent in Mandarin and Portuguese, with a strong grasp of cultural differences.
  • Strategic thinker with expertise in quality assurance.
  • Achieved 61% ROI growth in sales.
  • Method, initiative, and process are all available.

Accomplishments

  • Partnered with the sales and product teams to create compelling digital content, increasing lead generation by 63% and speeding up the customer journey.
  • Supervised performance marketing efforts leading to increased conversion rates by 60% across display, search, and social channels.
  • Created and managed a dynamic online community around the brand, increasing user-generated content by 75% and fostering customer loyalty.
  • Produced an influencer marketing strategy that increased social engagement by 76% and resulted in a $94,000 increase in product sales.
  • Re-engineered the approach to paid ad campaigns on Jira, leading to greater efficiencies that reduced CPC by 15% and achieved higher conversion rates.
  • Streamlined multivariate testing protocols for email marketing campaigns that increased email open rates by 57% and click-through rates by 73%, ultimately generating $145,000 in new sales.
  • Employed advanced segmentation in framework, which improved customer retention rates by 76% and reduced churn by 60%, thanks to highly targeted remarketing efforts.
  • Directed a social media strategy that enhanced brand engagement by 63% and scaled follower count by 63%. Used tools such as program to analyze trends.
  • Developed and implemented a $83,000 digital marketing funnel for an eCommerce brand, resulting in a new monthly revenue stream of $13.
  • Led a digital marketing team that increased ROI on ad spend by 63% by leveraging audience targeting through Tableau and optimization techniques.

Affiliations

  • Google Ads Certified Professional
  • Mentor, Women in Digital Leadership Summit
  • Alumnus, Facebook Elevate Program 2024
  • Certified Marketing Automation Specialist, HubSpot Academy
  • Certified Facebook Blueprint Professional
  • Charter Member, Interactive Advertising Bureau (IAB)
  • Certified Expert, Google Analytics (GA4)
  • Member, Association of National Advertisers (ANA)
  • Certified Specialist, Bing Ads Professional Accreditation 2018
  • Facebook Ads Specialist Certification 2015

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Content Marketing Specialist by Northwind
  • AMA Professional Certified Marketer (PCM®) – Digital Marketing
  • Hootsuite Platform Certification
  • Certified Social Media Strategist (CSMS) from National Institute for Social Media (NISM)
  • Salesforce
  • Social Media Marketing Certification from Beacon Labs
  • Certified Digital Marketing Professional (CDMP) from Digital Marketing Institute (DMI)
  • HubSpot Content Marketing Certification
  • CompTIA A+ Technician

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